Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,228 inspiring examples.
Trend Reports
Discover why 1,238 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,344 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,238 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,344 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,209 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,228 cutting edge ideas.

Exclamatory Bean Branding

Gimme! Coffee Packaging Gets the Consumer Excited About the Beverage

— October 13, 2013 — Eco
With Gimme! Coffee packaging, the company has gone straight to infusing its product with contagious enthusiasm by making an exclamation mark a major part of its logo. Now take a look at these pouches from the side, and you will really begin to see that the circle with the punctuation point inside of it starts to look like a simplified rendering of a split coffee bean.

Working with TekPak Solutions in Toronto, the brew producers have been able to make the sacks of coffee grounds out of biodegradable Kraft paper material. The bags will decompose almost anywhere they're discarded, leaving no metal or plastic closures behind either. Gimme! Coffee packaging is bold and fresh in presentation and principle, with its punchy red and its pure white, capable of getting everyone excited about this brand of java.
Trend Themes
1. Enthusiasm-infused Branding - Gimme! Coffee's use of an exclamation mark in its logo infuses its packaging with contagious enthusiasm, creating an opportunity for other brands to enhance their branding with a unique twist.
2. Sustainable Packaging Materials - Gimme! Coffee's use of biodegradable Kraft paper material for its packaging creates an opportunity for businesses to explore sustainable packaging options that reduce environmental impact.
3. Simplified Product Imagery - Gimme! Coffee's simple rendering of a split coffee bean in its logo creates an opportunity for businesses to utilize clean and concise imagery in their branding efforts.
Industry Implications
1. Coffee Roasting - Companies within the coffee roasting industry can learn from Gimme! Coffee's enthusiastic and sustainable approach to packaging and branding.
2. Food and Beverage Packaging - Gimme! Coffee's use of biodegradable packaging material offers a disruptive innovation opportunity within the food and beverage packaging industry to shift towards more sustainable materials.
3. Graphic Design - Gimme! Coffee's use of a simplified, yet impactful, imagery within its branding offers a disruptive innovation opportunity for graphic designers to experiment with more minimalist styles.
4.6
Score
Popularity
Activity
Freshness