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Exclamatory Bean Branding

Gimme! Coffee Packaging Gets the Consumer Excited About the Beverage

— October 13, 2013 — Eco
With Gimme! Coffee packaging, the company has gone straight to infusing its product with contagious enthusiasm by making an exclamation mark a major part of its logo. Now take a look at these pouches from the side, and you will really begin to see that the circle with the punctuation point inside of it starts to look like a simplified rendering of a split coffee bean.

Working with TekPak Solutions in Toronto, the brew producers have been able to make the sacks of coffee grounds out of biodegradable Kraft paper material. The bags will decompose almost anywhere they're discarded, leaving no metal or plastic closures behind either. Gimme! Coffee packaging is bold and fresh in presentation and principle, with its punchy red and its pure white, capable of getting everyone excited about this brand of java.
Trend Themes
1. Enthusiasm-infused Branding - Gimme! Coffee's use of an exclamation mark in its logo infuses its packaging with contagious enthusiasm, creating an opportunity for other brands to enhance their branding with a unique twist.
2. Sustainable Packaging Materials - Gimme! Coffee's use of biodegradable Kraft paper material for its packaging creates an opportunity for businesses to explore sustainable packaging options that reduce environmental impact.
3. Simplified Product Imagery - Gimme! Coffee's simple rendering of a split coffee bean in its logo creates an opportunity for businesses to utilize clean and concise imagery in their branding efforts.
Industry Implications
1. Coffee Roasting - Companies within the coffee roasting industry can learn from Gimme! Coffee's enthusiastic and sustainable approach to packaging and branding.
2. Food and Beverage Packaging - Gimme! Coffee's use of biodegradable packaging material offers a disruptive innovation opportunity within the food and beverage packaging industry to shift towards more sustainable materials.
3. Graphic Design - Gimme! Coffee's use of a simplified, yet impactful, imagery within its branding offers a disruptive innovation opportunity for graphic designers to experiment with more minimalist styles.
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