Pharmaceutical branding is known for its clean, minimalist and often sterile aesthetic. In addition to countless pills and supplements that employ this branding strategy, food and drink companies are also jumping on the medicinal branding bandwagon and opting for styles that are the opposite of expected.
Some examples of non-traditional pharmaceutical branding include the Beaujolais Nouveau AD packaging. Resembling IV blood bags, this wine packaging is eye-catching while promoting consumers to donate blood within their community.
Another fan favorite includes Plxcebo by Stephanie Beneteau. The French designer's medicine-free product is actually a delicious set of chocolate lozenges and capsules that are said to cure a wide range of ailments. This clever branding illustrates chocolate's positive effect on the brain during countless situations including illness and heartbreak.
40 Pharmaceutical Branding Examples
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Color-Coded Cure Branding
Help Remedies Packaging Maintains a Cute and Coherent Image
39
Gel Pill Drink Packaging
This Vitaminwater Capsule Design Reinforces Healthy Content
38
Instructional Emergency Kits
This First Aid Kit Concept Communicates Clearly with the User
37
Medicinal Liquor Branding
Supperclub Vodka Packaging Appears to be a Viral Infection Necessity
36
Pill-Inspired Beer Packaging
'Prescription Pilsner' by Peter Jostrand Allots Beer Like Daily Pills
35
Graphically Enhanced Pill Packs
This Pharmaceutical Packaging Concept Illustrates What Ails You
34
Periodic Prescription Packaging
Independent Remedies Streamlines Drug Administration
33
Three-Tiered Vodka Branding
The New ABSOLUT VODKA Bottles Will Vary Over 4 Million Designs
32
Plastic Surgery H2O
Aesthetic Water
31
Superhero Pill Packaging
Paul Capili Designs Marvel-Inspired Sunscreen Branding for 'Super Skin'
30
Modern Apothecary Packaging
Noise 13 Creates the Ziesche Modern Apothecary with an Old-World Look
29
Hexagonal Supplement Logos
Bioheal Vitamins Packaging Embraces the Basics of Minimalist Motifs
28
Encapsulated Brew Branding
Remarkable Remedy Packaging Makes Natural Look Medicinal
27
Bloody Wine Branding
Beaujolais Nouveau AD Packaging Functions as Promotional Donations
26
Elegant Antidote Branding
Habit Packaging Brings Class to the Recovery from Narcotics
25
Test Tube-Laced Packaging
Barbiturik Created a Chemical Way to Sell its Products
24
Medicine Bottle Brew Branding
Eighthirty Coffee Packaging Was Cured of a Comparatively Bland Image
23
Hurt Hand Branding
Boots First Aid Packaging Appeals to the Patient and Not the Nurse
22
Delectable Lozenge Branding
Aroxa Packaging Infuses Clinical Pills with a Flush of Color
21
Pill Packaged Jewelry
The Manymals Packaging is Minimalist and Eco-Friendly
20
Simple Medication Packs
These 'Help I Need Help' Products are Cute and Handy
19
Medicinally Marketed Treats
Elixir Chocolate Packaging Prescribes a Delicious Dose of Sweet Cocao
18
Curative Coif Branding
Blonde-Aid Masque Packaging Channels a First Aid Appearance For Hair
17
Embossed Pharmaceutical Branding
Attila Acs' Medicine Packaging is More Eye-Catching Than Clinical
16
Empathetic Pill Packaging
ChappsMalina Cases Guide You Through a Medicinal Crisis
15
Illustrated Pill Packaging
Richter Gedeon Branding Incorporates Images Where They're Unexpected
14
Sleek Geometric Makeup
Aschen and Voss Cosmetics Line Stands Out in Clean & Sharp Packaging
13
Illustrated Meds Marketing
First Aid Spacepower Packaging Delightfully Distracts Sick Youngsters
12
Pill Bottle Beer Branding
Howe Sound Lager Packaging Contains Your Alcoholic Cure
11
Elemental Alcohol Branding
Rezept-Destillate Packaging Promotes the Purity of its Contents
10
Sweet Medication Packaging
Antidote Chocolate Doles Out Tasty Relief One Pill at a Time
9
Mood-Enhancing Branding
The Marx Design Promotional Gift Presents Uppers, Downers and Middlers
8
Bright Capsule Branding
GOGO Supplements Packaging Assumes a Healthy Dose of Color
7
Chocolate Pain Placebos
Plxcebo by Stephanie Beneteau Will Cure Anything Effectively
6
Mod Molecular Marketing
Cetaphil Packaging Bonds Science and Design for a Beautiful Product
5
Food-Like Pill Packaging
MouseGraphics Uses Literal Representation for Salmon Oil Pills
4
Illustrated Avian Supplement Packaging
Pearlfisher's Avian Packaging is Beautifully Minimalist
3
Medicinal Beer Branding
Doctor's Order Brewing's Beer Will Cure What 'Ales' You
2
Medicative Seasoning Merchandizing
The S-Capsule Concept Standardizes Salt Serving
1
Pharmaceutical CD Packaging
Happynitol Branding Promotes This Music as Medically Mood-Lifting
Related Ideas
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Integrated Smartwatch Pillbox Concepts
The Apple Watch Pillbox is an Imagined Medical Design
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
Aseptic Eco Beverage Packaging
The Tetra Brik Aseptic 200 Slim Leaf Carton is Paper-Based
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Modern Cannabis Branding Initiatives
Curaleaf is Re-Branding Its Select Cannabis Lifestyle Brand
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Bottle-Shaped Shampoo Bars
The Dissolving Bottle is a Cleverly Shaped Solid Shampoo
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Refillable Prescription Services
Cabinet Rx Replaces Single-Use Bottles with a Refillable System
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Aluminum-Packaged Bottled Waters
This Gold Emblem Purified Water is Being Launched at CVS Pharmacy
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Accessible Pill Dispenser Bottles
The 'SoloPill' Medication Dispenser Expedites Pill Dosing
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Pared-Down Eco-Conscious Skincare Brands
French Farmacie Debuts in the Canadian Market Via Etiket
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Private Label Pill Dispensers
The CVS Health QuickServe Vitamin Dispensing System is Easy to Use
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Suggestive SPF Packaging
Pavise Debuts Condom-Inspired Sunscreen Packaging in the 'Pleasure Pack'
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Dosage-Managing Medicine Boxes
Tarun Pahadiya's MedEasy Box Project is Designed for the Elderly
Multifunctional Sleek Pill Dispenser
Chanho Ju Designs the Clock Pill Dispenser Concept
Sustainable Medical Packaging
Coveris Debuts Recyclable Thermoforming Film for Medical Purposes
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Region-Specific Personal Care Products
Compagnie De Provence Boasts Modern Packaging & Formulas
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Tea Leaf Refreshment Branding
This New Lipton Ice Tea Branding Refreshes the Beverage Range
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Elevated Maternity Collections
Pharmedoc is Elevating Maternity Comfort with Innovative Products.
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Functional Non-Alcoholic Beverages
Seraphim Social Beverage is Infused with Functional Ingredients
Apothecary-Style Supplement Stores
The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Honey-Based Artisanal Brands
Bee Inspired® Embraces the Farm to Body® Philosophy
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Custom-Printed Water Packaging
Tetra Pak Launches a Custom Printing Collaboration with Flow Water
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Medicine-Inspired Artful Shows
Beverly Fishman Presents the Something for the Pain Exhibition
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Revamped Alkaline Water Packaging
Perfect Hydration Alkaline Water Unveils its its New Rebrand
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Whimsically Branded Cannabis Products
Angel Therapy Announces Its Expansion in the NYC Market
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Custom Chinese Vodka Bottles
Absolut Vodka Tags Dr Samuel Ross for a China-Themed Bottle Design
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Expansive Private Label Cereals
The Nice! Brand Breakfast Line is a First from Walgreens
Colorful Cannabis Brand Expansions
Jetty Extracts Makes the Move East as Cannabis Market Opens Up
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Agave-Based Medicines
Genexa Was Granted a Patent for Its Drinkable Agave-Based Medicines
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Patented Scientific Formula Supplements
These Sustained RX Dietary Supplements are Effective
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Foaming Aluminum Packaging
Vetroplas and Envases Release a Wide-Neck Aluminum Foamer Bottle
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Mediterranean Food Rebrands
Cypressa Undergoes a Vibrant Rebrand to Reflect its Heritage