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Embossed Pharmaceutical Branding

Attila Acs' Medicine Packaging is More Eye-Catching Than Clinical

— April 30, 2013 — Lifestyle
Because a great deal of drugs are stored behind the pharmacist's counter, there isn't a significant benefit to designing an exciting visual identity on many of the prescription-containing bottles and boxes. Attila Ács' medicine packaging challenges this tendency for brand blandness and makes these medications appeal beyond the name and the active ingredient.

Cariprazine, Curiosin and Oculo Plus respectively treat neurological problems, scars and eyesight, and it's the biological and chemical nature of these disorders and illnesses that have inspired the circular emblems on Attila Ács' medicine packaging. The designer was influenced by relevant images as they appear under a microscope, and the patterns that were observed were manipulated and made into complex motifs here. Experiments with line and color have given these products a truly mesmerizing sort of merchandizing.
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