Because a great deal of drugs are stored behind the pharmacist's counter, there isn't a significant benefit to designing an exciting visual identity on many of the prescription-containing bottles and boxes. Attila Ács' medicine packaging challenges this tendency for brand blandness and makes these medications appeal beyond the name and the active ingredient.
Cariprazine, Curiosin and Oculo Plus respectively treat neurological problems, scars and eyesight, and it's the biological and chemical nature of these disorders and illnesses that have inspired the circular emblems on Attila Ács' medicine packaging. The designer was influenced by relevant images as they appear under a microscope, and the patterns that were observed were manipulated and made into complex motifs here. Experiments with line and color have given these products a truly mesmerizing sort of merchandizing.
Key Themes Behind This Trend
- Complex Pharmaceutical Packaging
- Designing complex and eye-catching packaging for pharmaceutical products to move beyond simply including the name and the active ingredient.
- Biologically-inspired Packaging
- Taking inspiration from the biological and chemical nature of illnesses and disorders to create unique packaging designs for pharmaceutical products.
- Microscopic Motifs
- Using patterns observed under a microscope as the basis for packaging design, manipulating them to create mesmerizing motifs.
Where This Applies
- Pharmaceutical
- Designing more visually appealing and complex packaging designs for pharmaceutical products to increase brand recognition and customer appeal.
- Packaging
- Incorporating biologically-inspired and mesmerizing motifs into packaging designs for various industries.
- Design
- Exploring new and unique design approaches by taking inspiration from scientific research, specifically the microscopic world, to create disruptive and attention-grabbing visuals.
