Meal supplements aren't a new innovation but the level to which consumers are grabbing products that help to support a healthy lifestyle while on the go is rising to new heights. Protein has become the word du jour for those looking to stay lean but also keep energy levels up, while others are simply looking to supplement a lifestyle that includes fast meals, inadequate nutritional support or any of the other factors that come into play with regard to modern urban life.
While these meal supplements range in variety from beverages to snacks, we're seeing a number of innovative changes being adopted by brands and consumers alike to the way that we're consuming calories these days. Many are eating lighter and supplementing while others are trying the reverse, and lets not forget the new wave diets like the caveman or paleo lifestyles.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
