Russell Vitamins is a branding project by Paige Russell, who was not impressed with how these products were portrayed through packaging. Oftentimes there is not a whole lot of innovation that happens in this arena, so she decided to give the items a touch of sophistication.
The result is a package that is clean and elegant, which is also easy to open. There are also air strips on the front of the package in the outline of a heart to infuse the products with a bit of emotion. Overall Russell did a great job with achieving her aim of giving vitamins more class, as this is a very different package than most health products come in.