Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Russell Vitamins Aims to Elevate the Image of the Product

Russell Vitamins is a branding project by Paige Russell, who was not impressed with how these products were portrayed through packaging. Oftentimes there is not a whole lot of innovation that happens in this arena, so she decided to give the items a touch of sophistication.

The result is a package that is clean and elegant, which is also easy to open. There are also air strips on the front of the package in the outline of a heart to infuse the products with a bit of emotion. Overall Russell did a great job with achieving her aim of giving vitamins more class, as this is a very different package than most health products come in.