If you don't have children of your own, think back to when you were young and reflect upon the appeal of medication. It was always a pretty terrible experience to swallow, wasn't it? First Aid Spacepower packaging has been designed with little ones in mind, appreciating that they're generally resistant to the often unpleasantness of drugs amidst the awful sickly sensations of being ill.
Carlijn Evenboer (Carlinsky) of the Netherlands decided to design a range of pills, tablets, capsules and medicated beverages with a playful appearance. Cartoon astronauts, rocket ships and stars can be found all over the labels amidst strawberries that signify the flavor of some of the pharmaceuticals. First Aid Spacepower packaging simply makes clinical cures a whole lot less scary for kids.
What's Driving This Trend
- Illustrated Medicine Packaging
- Designing medical packaging with playful and visually appealing graphics to reduce the fear and resistance towards medication in children.
- Child-friendly Pharmaceuticals
- Creating medication specifically formulated for children with flavors, colors and textures that they find appealing to consume and ease the process of recovery.
- Innovative Healthcare Communication
- Using creative solutions such as graphic design and branding to communicate vital health information to children and break down barriers that restrict healthcare access and outcomes.
Who This Affects Most
- Pharmaceuticals
- Opportunity for pharmaceutical companies to innovate packaging and formulations to cater to the needs of pediatric patients and their families.
- Design
- Collaborations between design firms, illustrators, and healthcare practitioners to create engaging medical packaging can enhance the perceived value and usability of pharmaceuticals.
- Pediatric Healthcare
- The use of creative communication techniques can improve the quality of care and outcomes for pediatric patients and reduce the burden of treatment on families.
