Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Aesthetic Water

 - Jul 26, 2008
References: marketingnews.es
The fact that premium water is a rising trend is something we all know by now. It's evident in the proliferation of water lists at cool hot spots, as well the growing cobranding with fashion houses.

There are liquid gold waters (for instance, Solán de Cabras with Loewe), ancient glacier water (10 Thousand BC) and designer water bottles (Voss, OGO, Finé, Ty Nant).

Now Aesthetic Water has gone even further. They are mixing concepts such as wellness, plastic surgery and ultra premiumness. Its design recalls a medical bottle.

It's a co-project by the renown Buenos Aires-based Van Thienen Plastic Clinic and La Posta del Águila. A limited 5,000 bottles will launch in Argentina, the third country in plastic surgery operations, selling only in this clinic.

Surgery lovers will be able to buy this limited edition luxury water that is treated with a nanoparticle technology of silver colloidal ions. This is presumed to help kill certain bacterias, fungi and viruses.