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51 Innovative Approaches to Marketing Water

— February 17, 2009 — Marketing
"Hydrate, hydrate, hydrate. Drink as much water as you can." How often have we heard that? We know by now that water is crucial to our body's functioning, that it sharpens the mind, speeds up our metabolism and makes our skin beautiful, but we continue to have water marketed to us like we're picky children turning up our noses dramatically at a plateful of freshly steamed Brussels sprouts. Water has been packaged in every form, yet the fight to market the "best" water continues. The cluster below highlights some of the most unique water marketing we've featured.

While companies like Bling Water push to entice your yen for ultra luxury, others try to sway you to drink tap water from NYC. Others still opt for pure cleanliness by bottling rainwater from the cleanest skies on earth.

So, pour yourself a glass of water, and enjoy this cluster!
5.8
Score
Popularity
Activity
Freshness
51
Drinking Pondwater
Drinking Pondwater
Jennifer Connelly for CharityWater
<
50
Free Radical Water
Free Radical Water
Mizu No Genso is Just Hydrogen and Oxygen
<
49
Detox Your Desktop
Detox Your Desktop
Clean Up Your Life With Evian
<
48
Bottled Tap Water
Bottled Tap Water
MMMM
<
47
Rebranding Springwater as Tap Water
Rebranding Springwater as Tap Water
Pepsi to Rebrand Aquafina Without The Mountains
<
46
Scientifically Sexy H20
Scientifically Sexy H20
DELO Booster Caps Infuse Your Water With Herbal Personality
<
45
Hawaiian Deep Sea Drinking Water
Hawaiian Deep Sea Drinking Water
<
44
Life-Saving Water
Life-Saving Water
Frank Water Funds Safe Drinking Water for Those in Need
<
43
Hydrogen Water Sticks
Hydrogen Water Sticks
For Extra H in Your H2O
<
42
Chocolate Water
Chocolate Water
Metromint Chocolatemint
<
41
Another Bloody Water (Self-Deprecating Advertising
Another Bloody Water (Self-Deprecating Advertising
Revisited)
<
40
Cucumber Water
Cucumber Water
For Beauty, Health and Flavour
<
39
Fashion Water
Fashion Water
Paul & Joe Design for Perrier
<
38
Magical Luxury Water
Magical Luxury Water
Madonna Spends $10,000 a Month on Kabbalah Water
<
37
Wrist Worn Water Bottle
Wrist Worn Water Bottle
<
36
Water Skin
Water Skin
Lighter Bottle Reduces Plastic Weight
<
35
Vitamin Enriched Water by Viz
Vitamin Enriched Water by Viz
Infuse Vitamins Yourself for Longer Lasting Energy
<
34
Flower Flavored Water
Flower Flavored Water
<
33
$2,500 Water Bottles
$2,500 Water Bottles
Swarovski Vessel Features 10,000 Crystals
<
32
LifeStraw: Innovative Drinking Straw Filters Waterborne Illness
LifeStraw: Innovative Drinking Straw Filters Waterborne Illness
<
31
Bottled Dinners
Bottled Dinners
MEATwater
<
30
Beverages That Clean The Baltic Sea
Beverages That Clean The Baltic Sea
Plup Water
<
29
Solar-Powered Water Purifiers
Solar-Powered Water Purifiers
Swedish 'Solvatten' Ensures Sipping Safety
<
28
Old Water
Old Water
10 Thousand BC Luxury Glacier Water
<
27
Bling Bling Water
Bling Bling Water
<
26
Marketing Water to Kids
Marketing Water to Kids
‘WAT-AAH!' is Jonas Brothers-Approved
<
25
Bottled Water For Dogs
Bottled Water For Dogs
Vitamin Fortified K9 Water
<
24
Water Virus Filters
Water Virus Filters
The Portable LifeSaver Systems Cleans Out Bacteria
<
23
Honey Enhanced Water
Honey Enhanced Water
Deluxe Honeydrop Makes a Healthy Pop Alternative
<
22
Classy Water Gets Trashy
Classy Water Gets Trashy
Perrier Ads
<
21
Evian Ad
Evian Ad
Quenching Thirst Or Libido?
<
20
Custom Labeled Water Bottles
Custom Labeled Water Bottles
The Ultimate Hydration Experience
<
19
Eau Couture
Eau Couture
Evian Teams With Jean Paul Gaultier
<
18
Designer Water
Designer Water
Evian Palace Bottle
<
17
USB Water Cooler
USB Water Cooler
Keep Your Bawls Cool
<
16
Plastic Surgery H2O
Plastic Surgery H2O
Aesthetic Water
<
15
Selling Bottled NYC Tap Water
Selling Bottled NYC Tap Water
Truth in Hydration for Tap'dNY
<
14
Spring Water + Alcohol = Smirnoff Source Looks Like a Bottle of Water
Spring Water + Alcohol = Smirnoff Source Looks Like a Bottle of Water
<
13
Intelligent Water Bottle
Intelligent Water Bottle
Your Hydration Coach!
<
12
2 in 1 Water Vessels & Toy
2 in 1 Water Vessels & Toy
Y Water Bottles
<
11
Eau Couture
Eau Couture
Evian Teams With Christian Lacroix
<
10
Oxygenated Bottled Water
Oxygenated Bottled Water
OGO's H20
<
9
Solar Purification
Solar Purification
SODIS Water Filters
<
8
Plastic-Free Water Bottle
Plastic-Free Water Bottle
KOR ONE Hydration Vessel
<
7
Aluminum Water Bottles
Aluminum Water Bottles
Cool For You, Good For the Earth
<
6
Rain Drop Collectors
Rain Drop Collectors
Eco-Conscious Golden Design for Rain Water Harvesting
<
5
Salt Water
Salt Water
The Secret Sexy Hair Styler
<
4
Ultra Luxurious H20
Ultra Luxurious H20
Fillico $100 Bottled Water
<
3
Paper Water Bottles
Paper Water Bottles
The Brandimage ‘360'
<
2
Drinkable Lettuce
Drinkable Lettuce
Salad Water Makes Staying Healthy Taste Green
<
1
French Press Filtration Systems
French Press Filtration Systems
'321 Water Bottle' for Portable, Potable Refreshment
<