Plup Water is spring water from the Anttila well in LestijÃ¤rvi, Finland. The Finish company sells each Plup Water bottle for 10 euros, the proceeds going to the Baltic Sea Action Group which helps clean up the Baltic Sea.
Each bottle holds a pint of water and is made from highly recyclable plastic. The range is going to expand this year with different colours and bottle designs available.
Implications - With eco-conscious consumers on the rise, companies are now faced with an increasing demand for products that benefit the environment. Consumers seek goods that are either natural in their production or materials, or that contribute to ecological efforts through charitable donations. Companies can cater to this rapidly growing green market by manufacturing eco-friendly products, or those involved with environmentally involved organizations.