Loonen is Mineralized, Microplastic-Tested and Bottled in Glass
Laura McQuarrie — December 12, 2025 — Lifestyle
References: loonen & sg.finance.yahoo
Loonen is the first purified spring water that's glass-bottled, third-party certified and balanced with essential minerals for the body—and it's on a mission to set a precedent for bottled water of the future.
As Loonen detailed in a press release, "Nearly half of U.S. tap water contains PFAS, with over 55% of systems testing positive for lead, and no federal limits for microplastics in bottled or tap water." This water begins with protected mountain springs in California, which is transported in stainless steel, purified through a chemical-free physical membrane filtration, then mineralized with lab-tested elements like trace magnesium and Celtic sea salt. Each batch is tested for forever chemicals, microplastics and more than 300 contaminants by accredited third-party labs, and the results can be accessed by scanning on-bottle and on-box QR codes.
As Loonen detailed in a press release, "Nearly half of U.S. tap water contains PFAS, with over 55% of systems testing positive for lead, and no federal limits for microplastics in bottled or tap water." This water begins with protected mountain springs in California, which is transported in stainless steel, purified through a chemical-free physical membrane filtration, then mineralized with lab-tested elements like trace magnesium and Celtic sea salt. Each batch is tested for forever chemicals, microplastics and more than 300 contaminants by accredited third-party labs, and the results can be accessed by scanning on-bottle and on-box QR codes.
Trend Themes
1. Microplastic-free Bottled Water - Providing bottled water that is tested and certified free of microplastics is gaining consumer trust and driving innovation in water safety.
2. Enhanced Mineral Water - Incorporating essential lab-tested minerals into bottled water is creating opportunities for products that not only hydrate but also contribute to overall health and wellness.
3. Transparent Water Sourcing - Offering transparency in water sourcing through QR code technologies links consumer trust with product authenticity and environmental stewardship.
Industry Implications
1. Sustainable Packaging - The shift towards glass-bottled products reflects sustainability trends and consumer demand for eco-friendly alternatives to plastic packaging.
2. Water Purification Technology - Advancements in chemical-free membrane filtration systems are revolutionizing how bottled water brands can offer safer and purer drinking options.
3. Third-party Certification Services - Increased reliance on third-party testing and certification is expanding opportunities for laboratories specializing in contaminants analysis, including for emerging pollutants like PFAS and microplastics.
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