You only want the best in your body, right? That's what Evian would assume, too. Perhaps it's just my own perverse mind, or maybe Evian really is giving their marketing a sexual spin. Canadian Fashion magazine, FLARE, featured an ad for the bottled water company with a gorgeous, bronzed, shirtless man looking pensively into the distance, his muscles rippling as he lounged in front of the French Alps. His Evian at his side, I began wondering what the ad was trying to convey. Studying the picture, it didn't take long for me to answer my own question: why would they use a handsome young man to sell h20 to women?
The answer was obvious as I re-read their slogan:
"The most important body of water is your own. Fill with care."
Now, ladies, wouldn't you love to fill your body with the best? I don't know if the ad agency just wanted to remind you that Evian supplied the best to hydrate our bodies, but I know there's a lot of women who wouldn't mind filling their bods with everything this ad had to feature!