Famed photographer Vincent Dixon has been producing some very cool ads. His images are usually quite simple yet rich with plenty of details and vibrant colors. Take his work on the sexy print ads for Perrier bottled water for Ogilvy ad agency Paris, France for example.
The ads promote the different styles and shapes of Perrier which can cool you down even in the hottest of weathers. The images zoom in on the hot bodies of sexy young people wearing winter-ish clothes while enjoying the drink in a very hot weather. Models wear a 100% wool bikini, a wool hat in St. Tropez, a fur bikini top and cool but weird shorts. It is fun little details and hidden messages like these that make his work stand out.
Evian tried making water sexy too, but they targeted their ads at those who would be enticed by semi-nude males: