Children's medications aside, when was the last time you saw an image on boxes of your prescription meds, other than for the purpose of providing directions for use? Richter Gedeon packaging expresses itself in an atypical way, incorporating a drawing to intrigue the consumer and to establish a distinctive brand identity.
Luca Patkos of Hungary began with your basic look of pill packs, adding text and blocks of shading to the white folded card. With more care than is typically taken, he thoughtfully combined complementary typefaces and he color-coded each product with more vivid hues than usual.
This new spin on Richter Gedeon packaging is most notable for its intricate and monochromatic illustrations. The designer graphically suggests the purpose of each drug with detailed anatomical sketches of the brain, the heart, the joints and other organs and body parts.
Key Themes Behind This Trend
- Illustrated Medication Packaging
- Incorporating intricate illustrations and unique color schemes can create distinctive branding for medication packaging.
- Anatomical Imagery in Packaging Design
- Using anatomical sketches can visually suggest the purpose of medication and provide a unique design element in packaging.
- Innovative Packaging Approaches
- Thinking beyond the standard design of medication packaging can lead to distinctive branding and increased consumer interest.
Where This Applies
- Pharmaceuticals
- Introducing unique packaging design elements can offer disruptive innovation opportunities for branding medication packaging and standing out in a crowded market.
- Consumer Goods
- Exploring creative and unexpected packaging design elements can lead to increased consumer interest and brand differentiation.
- Graphic Design
- Incorporating anatomical sketches and unique color schemes into packaging design can offer disruptive innovation opportunities for the graphic design industry in creating eye-catching and distinctive branding.
