The new ABSOLUT Vodka bottles are currently in the back shop, but the new line will be rolled out soon and it is sure to shock many.
Liquor branding rarely changes, in fact, it is relatively streamlined across the different brands. Most people are familiar with the clear glass bottles that hide little of its potent content. ABSOLUT is looking to change things up on that end by continuing the concept of its limited-edition bottles and having it spill over into its permanent line. It seems as if the bottles will be vividly colored, with some sporting a three-tiered palette.
Though tight-lipped about what it is exactly the brand is doing, ABSOLUT has mentioned the project is "part mad-scientist and part street-art." This alone should give people a clue of the younger, contemporary and personality-filled look they are going for. The edition will feature close to four million bottles, each individual in design and number.