Manufacturers of clinical products seem to feel the need to express an equally clinical image so that consumers take their band-aids and solutions seriously. However, there is an undoubted visual appeal associated with Boots First Aid packaging that doesn't require the typical dry and sterile look to sell.
If you've cut yourself, that's likely what's foremost in your mind. You would likely be drawn to the simple image of a bandage-wrapped finger, rather than a paragraph of bland black text and a lengthy pharmaceutical label.
It would be easy to go too far with a concept like this one; however, Dzine Mafia manages to keep the brand identity simple. Boots First Aid packaging is brightened up with soft colorful backgrounds and matching fonts. A photo of a hand appears on the front of each box, bottle and wrapper to clearly demonstrate the function of the product inside.