Curative Coif Branding

With fabulous flaxen locks coming with the cost of severe strand damage, Blonde-Aid Masque packaging contains a range of products designed to repair fair hair. The strategy behind the branding and merchandizing of the line is, however, an unusual one. It mimics the appearance of other items that you might find on the pharmacy shelf.

The crisp and minimalist look of Dustin Edward Arnold's bottles and boxes references the clean and contemporary aesthetic of Luxelab salon's interior design. The specific use of stark white and bright red become familiar as the First Aid palette, stressed by the inclusion of plus symbol motifs to decorate Blonde-Aid Masque packaging. To emphasize the remedial purpose of the products, the cartons are meant to mimic Band-Aid boxes and the canisters resemble pill capsules.