With fabulous flaxen locks coming with the cost of severe strand damage, Blonde-Aid Masque packaging contains a range of products designed to repair fair hair. The strategy behind the branding and merchandizing of the line is, however, an unusual one. It mimics the appearance of other items that you might find on the pharmacy shelf.
The crisp and minimalist look of Dustin Edward Arnold's bottles and boxes references the clean and contemporary aesthetic of Luxelab salon's interior design. The specific use of stark white and bright red become familiar as the First Aid palette, stressed by the inclusion of plus symbol motifs to decorate Blonde-Aid Masque packaging. To emphasize the remedial purpose of the products, the cartons are meant to mimic Band-Aid boxes and the canisters resemble pill capsules.
What's Driving This Trend
- Pharmacy-packaging
- Incorporating packaging designs that mimic pharmacy products to enhance the remedial purpose of a wide range of beauty products.
- First-aid Aesthetic
- Adopting a first aid appearance for hair treatment products through stark use of white and red colors, plus symbol motifs, and Band-Aid box and pill capsule references.
- Minimalist Design
- Opting for a clean and contemporary design that reinforces the remedial purpose of beauty products, creating a more compelling packaging for the modern consumer.
Who This Affects Most
- Beauty and Personal Care
- Integrating pharmacy-packaging designs in beauty and personal care items that target the fair-hair segment, enhancing their remedial attribute and uniqueness.
- Retail and Merchandising
- Exploiting the minimalist and first aid aesthetic trend to create a standout cosmetic section in department stores and beauty shops that target trendy, forward-thinking consumers.
- Graphic Design
- Responding to the growing demand for minimalist design and first aid style by creating more packaging designs for beauty products that convey a sense of care, benefits, and product science.
