The Matrix Instacure collection includes products that work together to treat damaged hair. The range focuses on treating split ends -- a common occurrence for dry hair.
The range includes a shampoo, conditioner, a porosity spray, and a scalp treatment. Each product is designed to nourish and strengthen the hair. According to the beauty company, the products are formulated with an anti-breakage system infused with liquid proteins to repair brittle ends. The collection visibly reduces the appearance of split ends after consistent use. Other targeted healing aspects of the new range include root pull repair and scalp tension reduction, which are both often caused by chemical processing, mechanical heating devices, and excessive styling products and procedures.
Image Credit: Matrix
What Makes This Trend Stand Out
- Anti-breakage Hair Care
- Opportunity to develop products that specifically target the health of hair, especially for individuals who often experience hair damage due to various factors.
- Liquid Proteins in Beauty Products
- Opportunity to innovate beautification products by using liquid proteins to repair damaged hair, skin, and nails.
- Scalp Treatment Technology
- Opportunity to develop and promote new scalp care technologies and products that help reduce scalp tension and promote healthier roots.
Sectors Adopting This
- Beauty and Personal Care
- The industry can create innovative and effective haircare solutions by investing in developing products that target specific hair problems.
- Technology
- The potential use of liquid proteins in beauty products can be disruptive in the beauty industry and can also pave the way for new technologies in the health and nutrition sectors.
- Health and Wellness
- The scalp treatment technology can be used in the health and wellness industry to help individuals suffering from scalp tension and promote healthier roots.
