These October 2020 interactive trends range from televised interactive festivals to VR fashion show events.
Standouts include the virtual V Festival event that is being reimagined as a TV show "to help fans stay connected and enjoy music this summer." Virgin Media has teamed up with ITV and Manning Gottlieb OMD to create a series of one-hour episodes that will combine new performances with footage from events from the past. The virtual event will feature headliners like Anne Marie and Dizzee Rascal and will encourage social media participation from viewers.
The Fabric of Reality VR fashion show is another notable example brought to life by RYOT (Verizon’s production house) who collaborated with three designers to create an immersive and interactive runway presentation.
Top 90 Interactive Trends in October
89
Collapsible Control Lights
The Conceptual 'Z-Lamp' Changes in Brightness According to Size
88
Digitally Emotive Face Masks
The 'JabberMask' Customizable LED Face Mask Enhances Communication
87
Millennial-Friendly Pop-Up Grocery Stores
Pop Up Grocer Will Launch a Brooklyn Location in October
86
Pop-Up Microcinemas
Oppo Mobile's Cinema in London Lets People Watch Films on Handsets
85
Self-Unboxing Puppy Toys
Present Pets Puppies are Soft, Interactive & Unwrap Themselves
84
Beer-Branded Virtual Hunting Campaigns
Keystone Light's Big Game Hunt is Now an AR Experience
83
Terrarium-Like Incense Burners
These Backflow Incense Burners from Kin Objects are Stylish
82
Digital Sign Solutions
BrighSign Boasts Retail Tech Solutions for Maintaining COVID-19 Spread
81
Immersive Craft Stores
Michaels' Test and Learn Stores Include Art Hubs & Maker Spaces
80
Social Retail Stores
Burberry Announced It Will Create a Socially Integrated Retail Store in China
79
Multi-Sensory Cat Toys
The 'TrickyPaw' Cat Hunting Toy Has an App-Connected Design
78
QR-Connected Paper Toys
Lovepop Play is an Interactive Line of Pop-Up Paper Toys & Cards
77
Playful All-in-One Bedroom Units
This Kid's Bedroom Furniture Unit from YODEZEEN is Interactive
76
City-Themed Experiential Pop-Ups
JAMNOLA Explores What Makes New Orleans So Special
75
Interactive Children's Breakfast Cereals
NAT Bears Cereal Comes in Solid Bear-Shaped Servings
74
Exclusive Chocolate Clubs
KIT KAT Flavor Club Sweepstakes Treats Insiders to New Products
73
Virtual Entertainment and Events
Brands Pivot to Virtual Platforms in Light of COVID-19
72
Automated Smartphone Gimbals
The OPTREC by Optec Smartphone Photography Mount is Interactive
71
Candy-Paired Recorder Toys
The Smarties Music Creator Helps with Learning and Treating
70
Digital Sweets-Focused Festivals
Dessert Goals Restructures Its Event Due to the COVID-19 Outbreak
69
Interactive Digital Employees
UneeQ Elevates the Customer Experience with Conversational AI
68
Festively Playful Candy Collections
The Hershey's Holiday Lineup Includes an Array of Sweet Treats
67
360 AR Mountain Experiences
The National Geographic Everest AR Experience Lets You Virtually Visit
66
Free Protein Bar Trials
Mezcla Boasts Three Delicious Flavors of Its Plant-Based Protein Bars
65
Clarity Beverage-Branded Apparel
Recess and Poolside.FM Launched a Funky Clothing Collection
64
Interactive Tea Shops
Twinings' London Flagship Focuses on Tasting Experiences & Interactivity
63
Animatronic Alien Toys
Hasbro Designed a Baby Yoda Toy That Moves and Makes Noise
62
Gen Z Collectible Campaigns
ZURU & Fanbytes are Creating a Mini Bytehouse on TikTok
61
Interactive Football Experiences
The Bud Light Showtime Cam Allows Fans to Celebrate with Players
60
Fidget-Friendly Wrenches
The MetMo Grip Allows for Seamless Adjustments and Play
59
Playful Robot Smartwatches
Little Tikes' Tobi Robot Smartwatch Has a Camera, Games & More
58
Drive-Thru Guacamole Stands
WHOLLY® GUACAMOLE is Offering Free Guacamole for a Year to Five Fans
57
Televised Interactive Festivals
This Year, V Festival is Being Reimagined as a Broadcast TV Show
56
Fine Dining Drive-Thru Restaurants
Resy is Hosting a Drive-Thru Dinner at the Hollywood Palladium
55
Connected Spirits Packaging
Bacardi Rum and O-I Teamed Up for AR-Powered Glass Bottles
54
Rum-Branded Tropical Activations
Langs Jamaican Rum Launched a Staycation Rum Pop-Up
53
Video Game Beauty Films
Shiseido's Camellia Project Invites Users to Connect in Animal Crossing
52
Virtual Background Campaigns
Coors Light is Turning Video Chat Backgrounds into Real Destinations
51
Interactive Hashtag-Branded Campaigns
Bomb Pop Targets Tweens in New 'Not One Thing' Campaign
50
Aerial Trick Fidget Spinners
The 'FlyNova' Flying Fidget Spinner Elevates the Classic Toy
49
Mindfulness-Themed Coloring Books
Ban.do's Brighten Up Coloring Book Features Inspiring Quotes
48
Robotic Balloon Dog Toys
Squeakee the Balloon Dog Sits, Walks, Scoots and More
47
Live Jewelry Shopping Shows
Jared Epic Expressions is a Real-Time Shopping Experience
46
AR Wine Bottle Performances
The Black Eyed Peas and Barefoot Wine partnered for 'Band Together'
45
Interactive AR Cans
Third Aurora's Augmented Reality Tech Encircles Drink Containers
44
Virtual Improv Shows
Noodles & Company is Hosting Livestreamed, Interactive Improv Shows
43
Graphical Programming Robots
The 'Genibot' Introduces Kids Four and Up to Coding Concepts
42
Consumer-Tracking Retailer Apps
Smart Plant Home Helps Retailers Track Plant Purchasing Habits
41
Virtual Whisky-Making Experiences
The Whisky Bench Experience Launches the Double Cask Range
40
VR Bicycle Controllers
The 'Blync' VR Bike Controller Allows for Scenic Rides from Home
39
3D Platform Party Games
The 'War Pong®' Tabletop Party Game Can be Used for a Variety of Pastimes
38
Whisky-Branded Slow Art Projects
Glengoyne Whisky Enlists Jonathon Keats for a 50-Year Art Project
37
Ever-Evolving Sneaker Hubs
The Endless World of Air Max Unfolds in Real-Time on Google Slides
36
Connected Potato Chip Packaging
Scanbuy Helps Consumers Get More Information Beyond Printed Labels
35
Interactive Talking Toys
The Speak & Learn Puppy Teaches Letters, Words & Conversation
34
Branded Home Improvement Programming
Lee Valley Tools Shares YouTube Tutorials For DIY Projects
33
Playful Pulley-Equipped Illuminators
The Conceptual 'Pulley' Lamp Encourages Interaction
32
Virtual Student Dating Events
Tinder is Hosting Digital Swipe Night with a Virtual Tinder Truck
31
Robotic Wooden Tabletop Games
The 'ARMPAL' Game is for One to Four Players to Enjoy
30
Organized Virtual Meeting Platforms
The 'MeetButter' Platform Keeps Participants Involved
29
In-Game Film Screenings
The Warhol Museum is Showing Chelsea Girls within Animal Crossing
28
In-App Food Delivery Advertising
Uber Eats Created a New In-App Advertising Tool for Restaurants
27
Playful Rivalry Gaming Events
Captain Morgan's Online Gaming Experience Unites Friends Virtually
26
Interactive Voice Ads
Pandora is Testing Interactive Voice Ads for Access to Playback Features
25
Interactive AR Burger Campaigns
Burger King Shared On-Screen QR Code Discounts During the VMAs
24
Upgraded Interactive Bikes
The Peloton Bike+ Provides a More Dynamic Workout Experience
23
Virtual Beauty Summits
Bayview Village and The Kit Will Host the Fashionista Virtual Summit
22
Lockdown-Inspired National Anthems
The Balcony Orchestra Unites Lockdown Musicians in Italy
21
Plant Medicine Skincare Brands
Etsy's BreadxButtaBotanica Shop Spotlights Natural Skincare
20
Interactive Skincare Challenges
The Neutrogena® Rapid Clear 2-Hour Challenge Shows Visible Results
19
AR Gaming Promotions
Microsoft Launched a Snap Promotion for the New Xbox with AR Lenses and More
18
Museum Thief Card Games
The 'Where Are My Treasures' Social Card Game Has a Plot-Focused Setup
17
Online Card Game Entertainment
CardBoard Live Brings Player Interaction to the Digital Space
16
Versatile Slumber Party-Themed Doll Kits
Mattel Launched a New Color Reveal Barbie Set
15
Social VR Experiences
Lovecraft Country: Sanctum Invites Fans Into a Virtual Reality World
14
DIY Geology Discovery Kits
The National Geographic Break Open Geodes Kit Comes with 10 Stones
13
Interactive VR Fashion Shows
The Fabric of Reality Explores the Immersive Future of Fashion
12
Subscription STEAM Education Kits
Nextmaker Offers Monthly Coding, Hardware Building, and More
11
Football-Inspired Restaurant Experiences
Browns Fans Can Now Buy Season Tickets to the Dawg Pound
10
Interactive Ice Cream Kits
The Baskin-Robbins DIY Creature Creations Kits are Customizable
9
Social Media Paid Streams
Facebook Introduced a Feature to Monetize Events Held on the Platform
8
Imaginative Snack-Branded Contests
Goldfish Crackers Has Launched Its #FeedImagination Campaign
7
Language-Learning App Podcasts
Babbel's A Zero to a Hero Podcast Covers Deeper Learning
6
Flavor-Choosing Candy Games
HI-CHEW's Fantasy Flavor Games Has Fans Select an Exotic New Flavor
5
Third-Person Cat Adventure Games
'Stray' is Set is a Dangerous Neon-Lit Cyber City
4
Future Festival Day Two
Future Festival Day Two Immerses Ticket Holders in the Content
3
QR Code Organization Systems
The Outlinx QR Code Smart Stickers Allow for Easy Info Management
2
Pop Drink Hot Sauces
A Mountain Dew Hot Sauce Has Been Announced on Social Media
1
Digital Tabletop Gaming Platforms
Game Board Merges the Physical, Digital & Social Worlds of Games
Related Ideas
Immersive Wellness-Focused AI Campaigns
AI Wellness Has Introduced the Ask My Avatar Challenge
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Luxe Designer Beauty Activations
YSL Launched an Entertainment-Themed Light Club 2.0 Concept
Interactive Fashion Horror Games
The Room by Gentle Monster Reimagines Brand Storytelling
Immersive Fashion Pop-Ups
SHEIN Launches Multi-Category Toronto Shopping Experience This Spring
Digital Apparel Education Initiatives
Roblox is an Unexpected Platform for Fashion Education
Fashion-Focused AI Production Studios
Vyking Debuts an AI-Driven Content Creation Module
Fashion House Checkered Vinyls
Burberry Presents a Special Vinyl Record with an Optical Illusion
Gaming Fusion Apparel
The VALORANT x fragment Capsule Brings Esports Style into Real Life
Spacefaring VR Adventure Games
'Star Wars: Beyond Victory' is Coming Soon to VR Headsets
Art-Display Smart TVs
Amazon Turns Televisions into Gallery-Style Digital Canvases
AI Virtual Fitting Rooms
Perfect Corp. is Bringing a Try-On Experience to Fashion Forward Week
Luxury Menswear Apparel Pop-Ups
Louis Vuitton's Soho Pop-Up Showcases the Fall/Winter 2025 Vision
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Next-Gen Virtual Merch Stores
The Benfica Immersive Store Assists Customers with an AI Concierge
VR Creation Platforms
Chop Reality Lets Users Create and Share Personalized VR Worlds Easily
Circular Runway Fashion Events
eBay Endless Runway Brings Pre-Loved Styles to Fashion Capitals
Hyper-Personalized AI Shopping Tech
OTB Group Embraces Hyper-Personalization with Google Cloud
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
K-Pop Artist-Fronted Fashion Campaigns
Roger Vivier Taps Itzy Yeji for the Un Été à Paris Campaign
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
AI-Powered Fashion-Focused Digital Platforms
Makalot & Meta Intelligence Spotlight StyTrix
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Collaborative VR Art Experiences
Chanel Presents the A Conversation with the Sun Show
Illuminated Drone Shows
Ralph Lauren Commemorates its ‘Very Ralph’ Documentary in Shanghai
Digital Twin Models
H&M is Working with Models & Agencies to Replicate Virtual Likenesses
Telecom Event Ticket Campaigns
Verizon and David Beckham Teamed Up for the FIFA World Cup 2026
Festival-Ready Celebrity DJ Activations
Absolut Vodka Welcomes Paris Hilton at the House of Cosmo
Stock Exchange Fashion Shows
L'OFFICIEL Organized a Novel Runway Presentation
Dynamic Scent-Inspired Fashion Presentations
Startup Fashion Week 2026 Concluded Its Program
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Festival Fashion Denim Pop-Ups
A New Levi’s® Pop-Up Will Bring Festival Style to Old Montreal
AI-Powered Closet Experiences
Google Shopping Aligned Try On in Search with an Anticipated Sequel
Mixed Reality Headsets
The vivo Vision Discovery Edition is Cutting Edge and Immersive
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
VTuber-Centric Tech Collaborations
hololive and RHINOSHIELD Unveil Summer-Inspired VTuber Products
Ai-Powered Metaverse Collaborations
Futureverse Strengthens Its Reebok Impact Collaboration
AI-Generated Fashion Week Content
Miami Fashion Week Willl Make Use of AI-Generated Content
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Industrial-Inspired Brand Events
Reitmans Reimagined its Distribution Centre for a Curated Event
Curated Vintage Fashion Exhibitions
Lilly Pulitzer Debuts Lilly's Vintage Vault for Fashion Week
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Virtual Live-TV Experiences
DIRECTV Launches Its DIRECTV on Meta Quest Viewing
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
Festival-Inspired Streetwear Capsules
RISE Festival x Lonely Ghost Partner for an Exclusive Drop
Fashion Gaming App Collabs
Drest x Jimmy Choo Let Gamers Style Paris-Themed Wardrobe Icons
Virtual Fashion Studios
CostumePlay AI Lets You Try On Clothes Virtually And Explore Styles
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Virtual Styling Tools
TryMe AI Lets Users Preview Outfits And Track Style Choices
Interactive Digital QSR Experiences
McDonald's Launches 'McDonaldland VR'
Virtual Clothing Try-Ons
Virtual Try-On for Online Shopping Let's You See Clothes on You Instantly
Scan-to-VR Technologies
Teleport by Varjo Creates Digital Twins for Real-World Locations
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Fashion-First Digital Games
DressX and Puma Launched DRESSGO on Roblox
AI-Powered Styling Experiences
Gensmo and Fabrique are Changing How People Get Dressed
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Immersive Summer Pop-Ups
Guildford Town Centre Will Present the 'Spring Fling' Pop-Up Experience
High-Profile Home Improvement Pop-Ups
VEVOR Celebrates Black Friday at Times Square
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
AI-Powered Shoppable Runways
Topshop and THG Studios Hosted a Front Row AI Experience
Interactive Fashion Games
Gucci La Famiglia Mystery Unfolds Turns the Collection into a Game
Virtual Clothing Tools
Virtual Try On Generates Realistic Clothing Images For Marketing And Social
Video-Centric World Models
Runway Launches Its First World Model
Virtual Dressing Rooms
AI Virtual Try On Offers Instant High-Quality Style Previews For Shoppers
AI-Powered Digital Fashion Solutions
Pixelz x Le Troch Tap Real Models for 'Digital Twins'
Branded Summer Lunches
MESHKI Debuts Its Viva Resort ’25 Collection with a Soirée in St. Tropez
Virtual Try-On Tools
Clothing Virtual Try On Shows Realistic Outfits For Online & Retail Shopping
Immersive Anime Events
The 'ANIME TOKYO NIGHT' Projection will Bring Anime Series to Life
Art-Tech Zine Collaborations
twentynine zine Turns AI Nostalgia to Art Using Yoga 9i Aura Edition
AI Styling Technology
Zelig Transforms Fashion Retail Experiences with Smart Recommendations
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Collaborative Esports Tour Events
Intel and Team Liquid are Bringing Experiences Global
Emotionally Intelligent Retailer Platforms
JK Tech Spotlights Its Artificial Intelligence Platform
Comprehensive XR Lineups
Goertek Spotlights Its Extended Reality Range at CES 2026
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Futuristic Immersive Lighting Experiences
Occhio Merges Illumination with Artistic Expression
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
Decentralized Fashion Exhibitions
Fashion Art Toronto Delivers a Modified Structure for Fall 2025
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Virtual Fitting Mirror Systems
Ovme Smart Mirror System Lets You See, Feel, and Fit Outfits
Virtual Watch Parties
Together Watch Enables Synchronized Streaming And Chat With Friends Online
AI-Powered Fashion Photography Platforms
BetterStudio Protects Talent & Transforms Brand Imagery
Retail Innovation-Focused Events
Spar International Hosts the Spar Transform Event to Boost Retail
Smart Mirror Platforms
loook.ai Helps Brands and Retailers Transform Retail with AR Mirrors
AI Virtual Try-Ons
Wear AI Lets Users Try On Clothing Using AI And Personal Photos
Shoppable Beauty Metaverses
The Fenty Beauty Experience on Roblox Shares an Exclusive Gloss
Curated Secondhand Collections
The Digital House of Vinted Grants Members Access to Iconic Items
Customizable Digital Cockpit Line-Ups
ART Showcases Tech for Automotive, Motorcycle, & Agriculture
Charitable Fashion Shows
Bloor-Yorkville BIA and Collaborators Ran Couture for a Cause:
Elevated Audio Product Lines
HAVIT Showcases Innovative Audio Technologies at CES 2025
Immersive Virtual Reality Concerts
IMMERSION VR Concert Film Brings Fans Virtually on Stage
Virtual Styling Tools
Outfits AI Lets Users Explore Endless Outfit Possibilities Instantly
First-Of-Its-Kind Consumer Aesthetics Events
OrangeTwist Debuts the TwistX Event
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Digital Fashion Design Competitions
CLO Virtual Fashion Launches CUT, SLASH & CORSET
AI Virtual Try-On Tools
DressUp AI Enables Virtual Try-Ons To Improve Online Apparel Decisions
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
AI-Powered Reality TV Expereinces
Your Bravoverse Turns Andy Cohen into a Guide for Bravo Fans
AI Fashion Tools
Virtualfit Lets Users Try on New Looks Instantly in a Digital Space
Branded Content Partnerships
LG Electronics and Fantasy Life Renew and Expand Their Partnership
Celebratory VR Promotions
Zero Latency VR is an Expert in Free-Roam Virtual Reality Entertainment
Ritual-Based Mobile Design
ECAL and Google Explored Hardware Inspired by Everyday Habits
Pixelated Runway Displays
Fendi Works Together with Marc Newson for a Dynamic Set at Ss26
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Groundbreaking LED Panel Technologies
CineCity Studios & GLRT Improve Virtual Production Workflows
Virtual Idol Game Crossovers
Fortnite Festival and Hatsune Miku Bring Vocaloid to Modern Gaming
Multi-Faceted Virtual Competitions
Pitpat's Global Online 10K Challenge Targets Runners Worldwide
AI Fashion Assistants
Your AI Personal Stylist That Matches Looks to Vibes with Ease
Spatial Bubble Games
Bubbles Everywhere Offers Immersive Bubble Popping on Apple Vision Pro
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Celebrity-Starring Livestream Events
TalkShopLive Partners with Walmart and Dolly Parton
Exclusive AI-Driven Hardware Exhibitions
Gotvoom Organized a Private Exhibition Space for CES 2026
Celebrity-Supported Smart Glasses Campaigns
Ray-Ban and Meta Tap Doja Cat and Teyana Taylor
Educational Running-Focused Activations
The Running Event Opens a Call for Education Sessions
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Immersive Dance Analysis
Cornell’s DanXeReflect Uses XR Avatars to Help Dancers Refine Movement
Large-Scale Drone Lightshows
Abu Dhabi will Host a Culturally Driven Show to Boost Tourism
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Expansive Month-Long Fashion Celebrations
Fashion Art Toronto Marks Its 20th Anniversary
Web-Based VR Games
Slice of Music Delivers an Interactive Rhythm Game for Apple Vision Pro
Female-Led Techno Nights
RaveDAO is Staging an Event at Dubai's Terra Solis by Tomorrowland
90s Grunge-Inspired Fall Apparel
& Other Stories Launches 'The October Collection'
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Immersive Nighttime Theme Parks
SeaWorld Combines Concerts, Drone Displays and Live Entertainment
Multi-Protocol Smart Home Devices
THIRDREALITY Has Outlined Its Forthcoming Product Strategy
Anniversary-Celebrating Runways Shows
Erdem New Capsule is Titled 'The Imaginary Conversation'