In addition to providing imagery for consumers first being introduced to a brand, narrative branding helps to cultivate a connection between brands and consumers through the use of educational packaging. Packaging and branding schemes that educate consumers on the traditions and values of the brand in question offer the benefit of influencing shopper expectations of quality.
Particularly effective examples of narrative packaging in consumers packaged goods is the branding for MICIS, a Latvian brand producing wine and game meat products. Packaged like chocolate, the label of the game meat products showcase all of the game animals traditionally hunted in Latvia culture, such as rabbit, deer, boar and duck. Overall, the brand's source of inspiration, in this case Latvian culture, is illuminated for consumers to experience and understand the product in relation to.
40 Examples of Narrative Branding
From Maritime Potato Packaging to Modern Mediterranean Branding:
Rebecca Byers — Nov 23, 2015 — Lifestyle
40
Heritage-Inspired Food Packaging
This Wine and Game Meat Products Branding Takes Cues from Biology
39
Exquisitely Sketched Branding
Pavilion Garden Tea Packaging is Etched with Elegant Vintage Designs
38
Cultural Heritage Beer Branding
Swing Microbrewery Celebrates Quebec's Rich History
37
Italian Heritage Pasta Branding
This Firenze Pasta Brand's Packaging is Inspired by Tuscany
36
Southern Rustic Bakery Branding
Brown's Court Bakery Uses Heritage Branding to Portray Its Charm
35
Cultural Experience Boxes
The Croatia in a Box Offers Eastern European Products and Packaging
34
Rustic Condiment Packaging
O Melhor do Ribatejo's Branding Celebrates Portuguese Traditions
33
Heritage Cheddar Packaging
Maffra Cheese Company Produces Well-Packaged Gourmet Cheese
32
Finnish Cafe Branding
Ekberg is the Oldest and Most Well-Known Bakery in Finland
31
Vintage Jet-Setter Packaging
Take a Trip Round the World with This Illustration Branding Bottle
30
Rustic Deli Branding
Koller's Meat Packages Include Salamis, Sausages and Uncooked Varieties
29
Artisanal Cold Brew Branding
This Sandow's London Cold Brew Coffee 2-Pack is Earthy and Rustic
28
Vintage English Coffee Branding
London Coffee Roasters Takes on a Victorian Era Branding Identity
27
India-Inspired Vodka Bottles
The 'Absolut India Limited Edition' Features Stunning Designs
26
Viking-Branded Beers
These Icelandic Brews Feature a Modern Viking with Sunglasses
25
Functional Produce Packaging
This Apple Packaging Design is Rustic, Chic and Artisanal
24
Award-Winning Beer Branding
The Septem Hobby Hoppy Series Packaging is as Unique as the Beer
23
Ornate Bread Bags
This South African Bread Branding Features Traditional Art Motifs
22
Seaside Pale Ale Packaging
The William Street Beer Co is a New Microbrewery with Style
21
Modern Mediterranean Branding
This 5 Olive Oil Packaging Boasts Clean and Vivid Typography
20
Mexican-Inspired Art Toys
The Mexaheads Branding and Packaging Identity is Stunning
19
Locavore Dairy Branding
This Bio Culture Yogurt Plays Up Its Local Production Aspect
18
Wooden Cosmetics Packaging
This High Quality Cedar Package Holds Hair Products From Shu Uemura
17
Ranch-Inspired Beer Branding
Posen Beer by Diana Goldberg Takes Cues from One Person's Heritage
16
Whimsical Rhum Branding
Cane Land Distilling Company's Brand Identity is Fairy Tale Themed
15
Alpine Tea Branding
These Organic Herbal Teas Feature Alpine Creatures on the Labels
14
Cultural Beverage Branding
This Country-Themed Visual Branding Identity is Vivid and Eclectic
13
Youthful Crisps Packaging
London Crisp Co Boasts Hip, Brightly Colored Chip Branding
12
Sweet Feminine Packaging
Ruth Pearson and Caroline Phillips Give Crabtree & Evelyn Pretty Patterns
11
Patriotic Premium Whiskeys
The Crown Royal XO Pays Tribute to Canadian Heritage
10
Rustic Delicatessen Branding
Lucca Delicatessen Has Been Operating in San Francisco Since 1929
9
Limey Liquor Labels
Jamie Hewlett's Absolut London Bottle is Classy and Colorful
8
Graphic Soup Bag Branding
'Pitango' Uses Graphically Patterned Bags to Package its Soup
7
Nordic-Themed Beer Bottles
The Nordic Carlsberg Beer Bottles Pay Tribute to Its Danish Heritage
6
Maritime Potato Packaging
The PEI Potato Bag Designs Celebrate the Produce's Proud Heritage
5
Bajan-Celebrating Rum Branding
Mount Gay Rum Embraces a Bold Package Redesign
4
Poetic Heritage Packaging
The Gazelli Cosmetics Brand is Lyrical and Feminine
3
Heritage-Inspired Scotch Branding
Dewar's by Stranger & Stranger Goes Back to its Roots
2
Modernized Heritage Beer Branding
Nordlands Receives a Makeover from Strømme Throndsen Design
1
African-Themed Sauces
These African Sauce Labels are Decorated with Cultural Text & Images
Related Ideas
Photography Brand Suitcases
This Conceptual Kodak Luggage Follows the Brand's Design Aesthetic
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Sustainable Speaker Packaging
Sonos' Packaging Shares a Premium, User-Friendly Experience
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
AI-Supported Presentations
Tome Makes Storytelling During Presentations Simpler with AI
Supermarket-Style Pavilions
Venice Architecture Biennale's Latvian Pavilion Has a Familiar Form
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
New York-Inspired Picnic Series
Nik Bentel's New York Picnic Series is Whimsical & Eye-Catching
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Canine-Friendly Branding Projects
Layer Overhauls the Branding of Canadian Dog Brand Earth Rated
Authentic Mediterranean Food Brands
Wildfare Celebrates Mediterranean Flavors and Traditions
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Proudly Paper Candy Packaging
Quality Street Paper Sharing Packs are Made with FSC-Certified Paper
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Timeless Boot Designs
Brandle Emerges as a Symbol of Pacific Northwest Craftsmanship
Sustainable Packaging Brands
Xampla Releases a New Consumer Packaging Brand Called Morro
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Bio-Based Beauty Packaging
Holmen Iggesund and Yangi Partner for Bio-Based Packaging Solutions
Narrative-Driven Fashion Lines
The Outlier by Willie Norris Spring/Summer 2024 Theme is ‘Escape’
Bio-Based Paper Packaging
Covestro's Partially Plant-Based Coating Boosts Recyclability
Recyclable Paper-Made Packaging Solutions
Mondi FunctionalBarrier Paper Ultimate is Sustainable
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Accessible Skincare Gift Branding
These NIVEA Gift Packs Feature NaviLens Technology in the UK
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Firebrand Chef Cracker Ads
Triscuit Leverages Gordon Ramsay in Unapologetically Wholesome Campaign
Paper-Based Chocolate Packaging
Mars Swaps Out its Plastic Wrappers for Paper in a Tesco Trial
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Sustainable Produce Packaging
These Cascades Eco-Friendly Produce Baskets are Recycled
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Recyclable Windowed Packaging
Coveris Debuts the New Packaging for Simply Lunch’s Stir Me Up Range
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Storybook Recipe Experiences
The Magical Pantry Brings Recipes to Life Through Fables
Sustainable Packaging Brands
Flourish® Utilizes Recycled Content and Safe Forestry Practices
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Uplifting AR Wine Labels
C. Mondavi & Family's Aviana Collection Shares an Interactive Experience
Eye-Catching Tabletop Designs
Tableau Boasts a Range of Hand-drawn and Embroidered Designs
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Green Thermoformed Cardboard Trays
Cascades Launches Innovative Packaging for Fresh Produce
Croissant-Shaped Pastas
Crocchi Boasts a Novel Form & Freshness-Preserving Packaging
Eco-Friendly Burger Packaging
GreenDustries' PleatPak Packaging Blends Sustainability and Function
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Nutritious Pouch-Packaged Yogurts
The Nomadic Good To Go Range Includes Three Flavors
High-Tech Packaging Upgrades
Kellogg's Joins NaviLens on Creating the New ddTags Packaging
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Bread Bag Awareness Campaigns
The #TellTheWholeStory Campaign Raises Domestic Violence Awareness
Sustainable Blackcurrant Packaging
Hero Benelux Unveils the Sustainable 'Cassis' Carton Packaging
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Patriotic British Cereal Packaging
This Shredded Wheat Packaging Features the Union Jack
Sustainable Packaging Films
These Parkside Lidding Films Come in Several Options
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Bag-in-Box Spirit Packaging
Mandatory Spirit Co. launches Australian-First 1.5l bag-in-boxes
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Semi-Transparent Potato Packaging
Tasteful Selections® Launches a New Transparent Potato Bag
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Eco-Friendly Breakfast Product Packaging
Amcor and Tyson Have Partnered for Sustainable Packaging
Freshness-Enhancing Packaging Films
This Lidding Film is Being Introduced with the Crocchi Product
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Keepsake Photo Books
Once Upon's Photo Books Offer a Narrative-Driven Approach to Memories
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Colorful Cannabis Brand Expansions
Jetty Extracts Makes the Move East as Cannabis Market Opens Up
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Culture-Inspired Packaging Updates
SOBA Hibiscus Launches an Exciting Brand Refresh
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Artful Design Curation Capsules
Bentley Mills Designs the Modern Curator™ Collection No. 1
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Rice Brand Overhauls
Minute Rice Revamps its Packaging and Debuts a New Mexican Rice Variant
Modernized Cracker Product Ranges
These New Jacob’s Crackers Target Younger Shoppers
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Design-Led Lifestyle Brands
The John Lewis Partnership Unveils a New Lifestyle Brand and Tote Bag
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Mediterranean Food Rebrands
Cypressa Undergoes a Vibrant Rebrand to Reflect its Heritage