The top March 2016 publicity stunts highlight a number of well-received brand events that succeeded in genuinely surprising and delighting consumers.
Jeep Germany recently launched a clever campaign through a collaboration with creative studio Parasol Island that applies the self-care movements core values to one's sport vehicle in a humorous way. Deemed the "Jeep Mud Mask," the campaign was selling a limited number of special edition cans filled with "100% natural" mud, which urban Jeep drivers were encouraged to apply to their vehicle when it is particularly starved for adventure.
Meanwhile, UK-based budget airline easyJet has opened a pilot store in London for their new grocery concept easyFoodstore, which sells all items for an impressive 25-pence. Intended to highlight the brand's dedication to saving consumer's cash, the store was forced to temporarily close immediately after closing due to the fact they sold out of their entire stock on their first day of business.
Top 40 Publicity Stunts in March
From Sport Vehicle Mud Masks to Mysterious Urban Cookie Vaults:
Rebecca Byers — Mar 13, 2016 — Marketing
39
Streetcar Shoe Experiences
The Nike SNKRS XPRESS is a Curated Event for All-Star Weekend
38
Mysterious Urban Cookie Vaults
The Oreo Wonder Vault is Delighting Passersby in New York City
37
Sophisticated Clubhouse Pop-Ups
The Johnnie Walker Blue Store is Modeled After a Gentlemen's Club
36
Sport Vehicle Mud Masks
This Jeep 75th Anniversary Campaign Stars Elyas M'Barek
35
Macho Beer Bars
This Craft Beer Marketing Stunt in Japan Uses Burly Men to Appeal to Women
34
Minimalistic Pop-Up Supermarkets
'100% Everything' is a Fashion Pop-Up Store by Ksenia Schnaide
33
High-Tech Multi-Sensory Pop-Ups
This Ticketed Perrier-Jouët Pop-Up Was Organized by Bombas & Parr
32
Experimental Snack Brand Pop-Ups
Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe
31
Wax Fashion Week Replicas
The Madame Tussauds LFW Experience Features a Wax Kendall Jenner
30
Apologetic Burrito Giveaways
This Chain is Giving Out Free Burritos in Lieu of Restaurant Closures
29
Urban Safari Treehouse Pop-Ups
This Enormous Activation is for the Lion Sands Game Reserve
28
Commuter-Delight Brand Events
This Celebrity Cruises Activation Delighted Consumers on Blue Monday
27
Immersive Movie Marketing Kiosks
Creo Worked with Universal on this 'Minions' Movie Release Kiosk
26
Compact Book-Inspired Cars
The 'All Gone' Smart Car is Inspired by the Streetwear Book
25
Pasta Brand Birthday Celebrations
Risotto Brand Riso Gallo Will Host a Pop-Up Dining Experience
24
Basketball-Inspired ATMs
This 10-Foot-Tall BMO Bank Machine Promotes the Annual NBA All-Star Game
23
Literary Travel Games
Travelzoo's Map Challenges Bookworms to Win a Literary-Themed Holiday
22
E-Commerce Birthday Road Trips
The eBay 20th Anniversary Airstream Trailer Showcased Deals
21
Celebratory Monkey Projections
The PG Tips Mascot Helped Celebrate the Year of the Monkey
20
Affordable Airline Grocery Marts
The easyFoodstore in London is Sells All Groceries for 25p
19
Experiential Showroom Events
This Experiential Event Gave Guests a Temporary Escape from the City
18
Romantic Taxi Rides
Addison Lee is Offering Valentine's Day Car Rides with Its 'CupidCab Service'
17
Drive-In Car Campaigns
This Drive-In Movie Promotion Included a Romantic Screening and Test Drives
16
Speed Dating Trains
Virgin Trains Created a Romantic Train Ride for Singles on Valentine's Day
15
Immersive Hockey VR Campaigns
Reebok Hosted a VR Pop-Up at the 2016 NHL All-Star Weekend
14
Blue Monday Happiness Promotions
Toilet Cleaner Brand Bloo's Delighted Consumers with Bloo Monday
13
Pet-Friendly Diners
The 'MicroChippy' is a Dog-Friendly Restaurant for Canines and Owners
12
Branded Powerboat Promotions
The New Cadbury Milk Tray Man Was Revealed in a Powerboat Stunt
11
Mobile Tourism Truck Pop-Ups
Visit Florida and Hertz Teamed Up for an Event in London
10
Self-Parking Chairs
The Intelligent Parking Chair is Inspired By Nissan's Park Assist Tech
9
Rapper-Guided Training Videos
Burger King's Training Video for Grilled Dogs Stars Snoop Dog
8
Sugar-Discarding Stunts
Ricola Encouraged Consumers to Trade Sugar for Herbal Sugar-Free Sweets
7
Thermochromatic Flower Shops
Bompas & Parr and Perrier-Jouët Created a Valentine's Day Flower Shop
6
Tourist Smartphone Handouts
South Korea is Offering Free Galaxy Note 5 to Foreign Visitors
5
Yorkshire Pudding Wedding Cakes
Food Brand Aunt Bessie's Gifted a Couple with Their Dream Cake
4
Whipped Cream Weather Billboards
This Weather Ad Shows Snowfall Using Whipped Cream-Topped Drinks
3
Voice-Controlled Pizza Deliveries
Domino's Tracker Deliveries Can Now Be Made Using Amazon Echo
2
Extreme Lip Balm Tests
Vaseline Uk Recently Launched an Extreme Weather Experiment
1
Attention-Tracking Cars
This Renault Car Was Fitted with Cameras to Track Those Who Look at It
Related Ideas
Sophisticated Clubhouse Pop-Ups
The Johnnie Walker Blue Store is Modeled After a Gentlemen's Club
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
Luxury Car Digital Experiences
This Bentley Digital Experience Took Over an Amsterdam Hotel
Personalized Chip Bag Designs
The LAY’S Summer Days Campaign Let Consumers Personalize Their Chips
Collaborative Tie-Dye Sneakers
Adidas Boldly Partners with Nike to Create a Joint Shoe Model
Gingerbread House Bank Pop-Ups
This Gingerbread Bank Was Assembled in Philadelphia for PNC Bank
In-Flight Streaming Launches
The Amazon on JetBlue Pop-Up Showcases the New In-Flight Media
Physics-Defying Basketball Shoes
The 'Nike Kyrie 2' Shoes Have a Curved Midsole and Outsole
Co-Branded Grooming Events
The Carlsberg Ted Baker Event Celebrated the End of Movember
Branded Soup Pop-Ups
This Famous Chef is Currently Running the Campbell's Pop-Up Shop
Piquant Small-Batch Peanuts
These Curry & Szechuan Small-Batch Peanuts Define Gourmet Snacking
In-Store Immersion Pods
The Bompas & Parr 'Taste Pod' Debuted a Thorntons Store in London
Oversized Billiards Promotions
This Citroen Event Showcased the Brand's New Airbump Technology
Festive Chocolate-Covered Pop-Ups
The Cadbury Christmas Grotto is Part of Its UK Advent Tour
Luxury Convenience Stores
The 5 Points Market Convenient Store Design Has Upscale Features
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
VR-Powered Hotel Dinners
Ibiza's Hard Rock Hotel Hosted a Samsung Gear VR Gastronomy Experience
Experimental Snack Brand Pop-Ups
Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe
Beer-Dispensing Christmas Trees
Carlsberg's Unique Christmas Tree Has Free Beer on Tap
City-Celebrating Ball Shoes
The Nike Basketball Toronto Collection Honors All-Star Weekend
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
Floating Wedding Cakes
This Wedding Dessert by Crealev Levitation Design Has an Airy Design
Virtual Reality Santa Visits
The JCPenney VR Santa Experience is Driving In-Store Traffic
Urban Safari Treehouse Pop-Ups
This Enormous Activation is for the Lion Sands Game Reserve
Festival Gin Pop-Ups
KRADS' Spirit of Njord Pop-Up Bar Was Created for NorthSide's Music Event
Cheering Sport Team Socks
The STANCE Stocking Collection Celebrates the NBA All-Star Game
Commuter-Delight Brand Events
This Celebrity Cruises Activation Delighted Consumers on Blue Monday
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
Champagne Six Packs
This New Moët Imperial Packaging Promotes Convenient Luxury
Nostalgic Picnic Weddings
This Wedding Ceremony Boasts a 70s-Inspired Theme
Outdoor Urban Gym Pop-Ups
Fitness Supplements Brand Maxinutrition Will Host an Outdoor Gym
Luxe Pre-Made Airline Meals
These Kits Called Hamperlings are Designed for Mid-Air Caviar Cravings
Pasta Brand Birthday Celebrations
Risotto Brand Riso Gallo Will Host a Pop-Up Dining Experience
Breathalyzer-Activated Condom Machines
Dating Platform Match Made a Machine to Encourage Sober Sex
Filled Cupcake Cookies
The Latest Oreo Treat Flavor Has a Chocolate Cream with a Vanilla Centre
Flat-Packed Chocolate Holiday Trees
This Chocolate Christmas Tree Boasts a Clever Shipping Scheme
Crafty Beer-Scented Candles
These Craft Beer Candles Deliver the Familiar Scent of a Fresh Brew
Taxi Cab Art Projects
The 'Taxi Fabric' Initiative Promotes the Work of Indian Artists
Luxury Vehicle Garden Pop-Ups
Lexus Recently Partnered with Harvey Nichols for a Garden Pop-Up
Aromatic Bubble Bath Sets
This Molton Brown Set Contains 12 Exotic Body Washes
Inner Beast Sportswear Ads
The Nike Unleash Your Animal Campaign is Fiercely Motivating
Dual-Purpose Syrup Packaging
This Cough Syrup Bottles are Equipped with Pop-Up Spoons
In-Flight Schnitzel Servings
The Austrian Airlines Menu Boasts Authentic and Traditional Favorites
Mysterious Taco Promotions
This Chain is Letting Fans Pre-Order Its New Secret New Dish
Portability-Focused Candy
Tango Movie Theater Candy Packaging is Easily Carried and Consumed
Flame-Grilled Hot Dogs
The Latest Burger King Dish Helps Consumers Enjoy Barbecue in Winter
Hobbyist Beer Shops
'BottleDog' Sells DIY Brewing Tools and Ready-Made Beer
Human Tear Cocktails
The 'Bitter Tears' Workshop Teaches People to Make Drinks Out of Their Tears
Wine Store Bars
'WineStyles' is a Retail Store During the Day and a Tasting Bar at Night
Alcohol-Free Red Wines
This Carl Jung Cab Sauv is a Non-Alcoholic Fruity Red Wine
Easter Candy Pop-Up Cafes
The London Cadbury Creme Egg Pop-Up Has an Adult Ball Pit
Fast Food Kitchen Tours
This Burger Chain is Giving Public Kitchen Tours and DIY Burger Workshops
Celebratory Chinese Food Promotions
This Restaurant is Celebrating Chinese New Year with Free Food
Lunar New Year Coins
These CIBC Monkey Coins are an Honorable Tribute to Chinese New Year 2016
Fast Food Dessert Pies
This Snickers Creme Pie is the Latest Addition to the Burger King's Menu
Charitable Dog Deliveries
The 'UberPuppies' Promotion Celebrates the Annual Puppy Bowl
Classical Literary Baby Books
The BabyLit Series Adapts Acclaimed Novels for Youthful Audiences
Immersive Hockey VR Campaigns
Reebok Hosted a VR Pop-Up at the 2016 NHL All-Star Weekend
Blue Monday Happiness Promotions
Toilet Cleaner Brand Bloo's Delighted Consumers with Bloo Monday
Branded Powerboat Promotions
The New Cadbury Milk Tray Man Was Revealed in a Powerboat Stunt
Star Athlete Activewear Flagships
The Air Jordan Flagship in Hong Kong is a Brand Fan's Dream
Holiday Sober Driving Campaigns
The Drive Sober Campaign Aims to Reduce Instances of Drunk Driving
Carbonated Soda Milkshakes
Burger King Releases a Creamy Dr. Pepper Blended Beverage
Mobile Tourism Truck Pop-Ups
Visit Florida and Hertz Teamed Up for an Event in London
Greeting Card Trucks
Hallmark's Holiday Truck Helps People Discover the Joy of Sending Warm Wishes
Fast Food Wasabi Condiments
This Chain is Now Offering Wasabi Sauce at Its Singapore Locations
Inclement Weather Tire Packages
The Ford Focus FS Will Now be Offered with a Winter Tire Package
Beer Delivery Services
This 'Hopsy' Service Delivers Craft Beer Directly to Your Door
Cost-Effective Airlines
Iceland's WOW air Offers Cheaper Flights from the U.S. to Europe
Fuel-Saving Thermostats
The 'Idle Smart' Device Deters Drivers from Leaving the Engine Running
Supercharged Competitive Racecars
The New Renault Formula One Car Features a Brand New Power Unit
Yorkshire Pudding Wedding Cakes
Food Brand Aunt Bessie's Gifted a Couple with Their Dream Cake
Breakfast Vending Machines
Quaker's Pop-Up Breakfast Vending Machine Doles Out Free Meals
Loyalty-Rewarding Taxi Apps
The Gata Hub App Lets You Order Taxis, Food and Dry Cleaning
One-Handed Keyboards
This iPhone Keyboard Application Lets You Comfortably Type With One Hand
Promotional Burger Giveaways
The New Jack in the Box Promotion Involves One Million Free Burgers
Celebratory Lobster-Topped Pizzas
This Seafood-Inspired Pizza Celebrates Chinese New Year
Celebrity Detection Ads
Hyundai's 'Ryanville' Super Bowl Commercial Stars Ryan Reynolds
Hair-Raising Interactive Posters
This Movie Poster Design Gives People a Feel for Carrie's Powers
Musical Coffee Promotions
The Starbucks App Now Allows Customers to Discover In-Store Music
Extreme Lip Balm Tests
Vaseline Uk Recently Launched an Extreme Weather Experiment
Sci-Fi Surfing Stunts
These Surfers in Stormtrooper Suits Draw Attention to Movie Locations
Boozy Root Sodas
The Small Town Brewery Offers Adult Root Beer with Lawless Branding
Scratch-Off Beer Infographics
Pop Chart Lab's Drink Infographic Operates Like a Lottery Ticket
App-Controlled Bank Machines
The New JPMorgan Chase Bank Machines Will Require App Withdrawals
Climbing-Centric Cars
The Renault KWID Climber Lets You Traverse Hills and Bumpy Roads
Turbocharged Track Cars
The Renault KWID Racer Features a Sporty, Racing-Centric Design
AR Superhero Displays
This Augmented Reality Mall Stunt Promotes the Batman vs. Superman Film
Piquant Chicken Fries
The New 'Jalapeno Chicken Fries' are the Latest Burger King Menu Addition
Wanderlust Cookie Campaigns
This New Oreo Ad Shows the Secret to New Flavors is Exploration
Stretched-Out Cheeseburgers
This Supersized Cheeseburger Boasts Two Patties and an Extra-Long Bun