Ideas
Explore the world's #1 largest database of ideas and innovations, with 400,251 inspiring examples.
Trend Reports
Discover why 1,039 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 326,170 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,039 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 326,170 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 400,251 cutting edge ideas.

Holiday Sober Driving Campaigns

The Drive Sober Campaign Aims to Reduce Instances of Drunk Driving

— December 18, 2015 — Marketing
Brown-Forman's Drive Sober campaign aims to reduce instances of drunk driving and ultimately save lives. With so many holiday parties going on this time of year, instances of drunk and drugged driving are noticeably more frequent. This initiative aims to combat the problem by helping Kentucky residents get to their destination safely during the holiday season.

The 'Drive Sober or Get Pulled Over' campaign is part of a partnership between Brown-Forman and several ride providers in Kentucky. By working with companies such as CityScoop, Yellow Cab, Taxi 7 and Uber, Brown-Forman will provide Kentucky residents with $10,000 worth of safe rides. The campaign will run from December 17th until January 3rd, which means residents will be able to use the discounts for the whole holiday season. As Brown-Forman's Vice President and Director of Corporate Communications Phil Lynch explains, "both of the long holiday weekends will be covered so there's no excuse to drive impaired."

The Drive Sober campaign ultimately provides a simple and effective way to keep impaired drivers off of the road during the holiday season.
2
Score
Popularity
Activity
Freshness