June 2017 brand activations reveal escapist features in retail spaces, as well as brands seeking to create temporary spaces that avoid hurting the environment.
Volvo has provided an excellent example of the escapist trend, with its 'Escape the City in Your City' pop-up experience, which offered consumers "the chance to enjoy a free 30-minute session of their choosing" in London. This included everything from massages to a guided run. Another example of the escapist trend is the Benetton Pop Up Cube project, which features immersive portable retail pods that contain interactive ads and "emotion rooms."
The "Package Free" shops functions as an example of pop-up spaces seeking to promote environmental consciousness. The space offers a variety of personal care and home items, some of which are made from repurposed materials, and produces very little waste.
Top 35 Brand Activations in June
36
Portable Relaxation Pods
The Pause Pod Provides a Private Space for Unwinding Anywhere
35
Secret Celebratory Burgers
A foodora Burger's Priest Pop-Up Hit Toronto, Montreal and Vancouver
34
Sportswear Collab Retail Trucks
adidas X Alexander Wang Sold Out of Pop-Up Trucks
33
Zero Waste Pop-Up Shops
NYC's Package Free Shop Offers Products That Minimize Waste
32
Inflatable Cartoon Bars
The Inflatable Moe's Tavern Accommodates Up to 60 Guests
31
Futuristic Foodie Pop-Ups
Jet.com's Fresh Story Pop-Up Sold Futuristic Food & Cooking Accessories
30
Shipping Container Taco Shops
Taco Bell Has Opened Its First Permanent Shipping Container Outpost
29
Transformed Trailer Sneaker Stores
Brooks Running Created a Mobile Space to Promote Its Offerings
28
Urban Escapism Pop-Ups
Volvo's 'Escape the City in Your City' Offers Space to Find Serenity
27
Pop-Up Napping Stations
The Nap Station Was an Interactive Marketing Tactic by the Brand eve
26
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
25
Singular Skincare Shops
MISSHA's 'Sheet Mask Cafe' Offers Affordable Korean Sheet Masks Online
24
Ice Cream Photography Pop-Ups
Haagen-Dazs' 'My Extraordinary Life' Calls for Dessert Photo-Takers
23
Camp-Ready Truck Concepts
Project Basecamp from Nissan is Designed for Adventures in Overlanding
22
Canned Bean Cafes
Heinz Beans' Pop-Up Cafes Offer Meals in Exchange for Social Media Shares
21
Mobile Glamping Cabins
The Eight 'Epic Retreats' Cabins are Inspired by Welsh Lore
20
48-Hour Online Fashion Pop-Ups
This Massive Acne Studios Sale is Exclusive to Canadian Consumers
19
Cereal-Themed Streetwear Boutiques
The Kith x Cap'n Crunch Pop-Up Marries Food and Fashion
18
Sensory Retail Pods
The Benetton Pop-Up Cubes Embrace an Immersive Marketing Approach
17
Couture Dry Cleaner Activations
The Vetements 'Dry Cleaning' Popup Displays Dirty Clothing as Art
16
Canine Streetwear Retailers
Pawkier's Clothing for Pets Draws Inspiration from Popular Brands
15
Single-Garment Laundry Machines
The 'Pop-Up Laundry' Solution Can Clean Clothing Right After Wear
14
One-Day Athletic Festivals
Lululemon's 'Sweatlife the Festival' Offers Workouts, Meditation & More
13
Pop-Up Beach Towels
Schlack's Multipurpose Beach Blanket Design Makes it Easier to Chill Anywhere
12
In-Airport Capsule Hotels
BenBo Offers Comfortable, Private Spaces for Sleeping in an Airport
11
Rodent Pop-Up Cafes
Consumers Can Drink Coffee with Rodents at the Black Rat Cafe
10
Cult Chocolate Bar Boutiques
Melbourne's Kit Kat Chocolatery is a Permanent Dessert Activation
9
Pop-Up Bus Routes
The Citymapper Smartbus Will Run Routes Through Central London
8
Cocktail-Inspired Ice Cream Parlors
Gin Mare is Launching a Pop-Up G&T-Themed Ice Cream Event
7
Healthy Latte Pop-Ups
Active Fashion Retailer Bandier is Hosting an In-Store Califia Farms Cafe
6
Friendship-Forming Bench Stunts
Nescafe's 'Hello Bench' Helps Strangers Break the Ice
5
Branded Footwear Collaborations
Patta Worked With Popular Shoe Brands for a New Collection
4
VR Whiskey Tastings
'Glenfiddich Virtual Infinity' Transports Tasters to a Scottish Warehouse
3
Long-Lasting Affordable Lipsticks
Rimmel London's New Stay Matte Lipsticks Wont Budge for 12 Hours
2
Scent-Based Travel Agencies
Thalys' 'Scents of the City' Uses Aroma to Inspire World Exploration
1
Pop-Up Burrito Bars
Hector Santiago’s Burro Pollo Will Returns as a Cinco De Mayo Pop-Up
Related Ideas
Sustainable Streetwear Store Interiors
Snarkitecture Embraces Recycled Materials for This Store
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Stunning Artist-Led Fashion Collections
catchoo Launched an Artistic Fashion Capsule with a Pop-up
Biodegradable 3D-Printed Pop-Up Cafes
The Nescafé Dolce Gusto Neo Store is Eco-Focused
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
Pop-Up Reverse Supermarkets
The Give Back Express Invites Shoppers to Buy and Donate Goods
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Multi-Sensory Footwear Pop-Ups
The UGG Feel House is a Comfort-Focused Community Space
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Retail Exhibition Experiences
TAG Heuer Unveils a Set of Exhibition Windows and Pop-Up at Harrods
Poolside-Inspired Swimwear Pop-Ups
Willo Perron Creates the SKIMS Pop-Up Space in London
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Walk-In Freezer Concept Stores
Sainsfreeze Shows Customers How to Freeze Foods & Reduce Waste
Supermarket-Style Pavilions
Venice Architecture Biennale's Latvian Pavilion Has a Familiar Form
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Upcycled Beauty Retail Interiors
Nina+Co Uses Salvaged Materials and Biotextiles for This Project
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Floral Champagne Pop-Ups
The Perrier-Jouët House of Wonder is an Ethereal Ode to Flowers
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Community-Centric Headquarters
SPACE10 Embraces Community-Centric Design for Its Headquarters
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Branded Design Exhibitions
The MUJI IS Exhibit is Running in New York Between May 18th & June 4th
Breakup-Themed Donation Pop-ups
Bumble Launches 'Ex-Boxes' Pop-ups for a Fresh Start
Multi-Sensory Art Experiences
Arcadia Earth Toronto & Benjamin Von Wong for A Sustainable Future
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Plush Footwear Pop-Ups
The Monster Den by On Shares the Joy of Running
Laundry Tab E-Commerce Packaging
Reckitt Debuts New E-Commerce Packaging For its 'Multipower Tabs'
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Immersive Back-to-School Pop-Ups
Sprayground's NYC Pop-Up Invites Visitors to Travel Back in Time
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Immersive Cleanser Pop-Ups
CeraVe Cleanser Playland Shares the Fun of Facial Cleansing
Virtual Body Care Stores
Tatcha Debuted a Virtual Store Powered by Emperia
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Lunar Boutique Pop-Ups
Celebrate Lunar New Year at Bayview Village's Lunar Luxe Boutique Pop-Up
Beauty School Pop-Ups
Pinterest is Launching an In-Person Beauty School in London
Autumn eCommerce Fashion Pop-Ups
This SHEIN Pop-Up Will Celebrate the Arrival of Fall Fashions
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
Sustainably-Focused Experimental Fashion
Noki & the NESTT Showcase an Upcycled Fashion Collection
Luxe Fall-Centric Fashion Capsules
mfpen Unveils its Latest Capsule for the FW23 Season
Dynamic Spring Luxe Fashion
Bottega Veneta Introduces its Latest Capsule for the SS23 Season
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Physical Luxe Perfumerie Pop-Ups
CELINE Opens a New Haute Parfumerie Pop-Up in London's Harrods
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Sustainable Furniture Capsule Shops
Light and Dwell Open up a Store of Furniture Designs
Forest Bathing Beauty Pop-Ups
Tatcha's Immersive Pop-Up Connects the Senses to Nature
Weekend Excursion City Vehicles
The Playbox Urban Mobility Vehicle is Imagined for 2040
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Novel Outdoor Design Capsules
Marmot & Better™ Gift Shop Collaborate on Eco-Friendly Winter Series
Nature-Inspired Tech Booths
SUMSEI is Said to Unveil a Distinctive Booth at CES 2024
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Pride Skincare Pop-Ups
Kiehl's Celebrates Pride Month with a Pop-up Event at Stackt Market
Adventure Travel Pop-Up Stores
Craghoppers Has Unveiled a Boutique Store in Kildare Village
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Liveable Artful Pop-Up Installations
Julie Cloos Mølsgaard Creates a Pop-Up Hotel Installation
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Cozy Luxury Brand Showrooms
KOT Architects Develops a Neutral Palette for Dior's Showroom
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Bag-Inspired Large-Scale Installations
IKEA's Iconic FRAKTA Bag Takes the Spotlight in Chicago
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
TV-Show Christmas Markets
The Emily In Paris Pop-Up In NYC Transported Visitors to Paris
Low-Impact Cosmetics Packaging
Vetroplas Packaging Unveils a New Eco Packaging Range
NYC-Based Apparel Stores
Aviator Nation Launches its First Pop-Up Shop in New York City
Pop-Up Dog Parks
PetSafe's Unleashed Dog Park is a Destination for People & Pets Alike
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Macaron-Inspired Pop-Ups
Häagen-Dazs' Flavours of Love Spotlights Two New Decadent Flavors
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Pop-Up Event Companies
'Steel Space Concepts' Provides Mobile Structures for In-Person Events
Beach-Ready Opulent Pop-Ups
Harrods Opens a CELINE Plein Soleil Pop-Up Store in London
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Archive-Inspired Streetwear Pop-Ups
POST ARCHIVE FACTION (PAF) Boasts a New Pop-Up Experience
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Modern Denim Pop-Up Shops
Urban Outfitters Launches a BDG Pop-Up with the Denim Swap Shop
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
VR-Based Sensory Exhibits
xydrobe and Dr. Barbara Sturm Launch a New Virtual Reality Experience
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Deadstock Concept Stores
size? Launches its Debut Concept Store at Liverpool ONE Shopping Center
Sneaker Pop-Up Cafés
adidas and Pharrell's Samba Café Will Run Between June 22nd and 24th
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Elevated Skatewear Collections
Pop Trading Company Debuts Its Spring/Summer 2023 Capsule
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
All-White Interior Artful Galleries
Samsøe Samsøe Highlights a Blank Canvas in New Pop-Up
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Thatched Hut-Defined Bright Offices
Space Projects Designs a New Space for the Brand Polspotten
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Empowering Skin Pop-Ups
La Roche-Posay's Positivity Lab Celebrates Acne Positivity