Pop Trading Company recently announced that it will be dropping a two-part elevated skatewear collection for the Spring/Summer 2023 season. The capsule will include various laid-back and stylish staples. For the first release, fans of the brand will enjoy silhouettes like denim varsity jackets, slick knitted cardigans, suede jackets, and sporty polo shirts. For the second drop, Pop Trading Co. will be debuting "a revisited version of its fully waterproof Oracle Jacket" and a corduroy Boxer Jacket. All silhouettes are perfect for everyday use and can be styled effortlessly.
The elevated skatewear capsule is highly anticipated, to say the least, as the brand's design ethos really resonates with the contemporary style sensibilities of many communities—especially since Pop Trading Co. has "remained incredibly modest about its work to this day, never plastering ads or other marketing facades."
Image Credit: Pop Trading Company
Why This Trend Is Growing
- Elevated Skatewear Collections
- Designing sophisticated skatewear collections that appeal to contemporary fashion tastes and offer versatile use of staple items like denim varsity jackets, knitted cardigans, sporty polo shirts.
- Continued Collaboration with Unlikely Partnerships
- Collaborate with unexpected partners to update and modernize skatewear fashion trends and bring together a diverse range of customers.
- Sustainability Practices in Skatewear Industry
- Incorporating eco-friendly materials and packaging in skatewear collections to adapt to changing consumer preferences for sustainability in fashion.
Industries Being Reshaped
- Fashion Retail Industry
- The fashion retail industry that can collaborate with Pop Trading Co. and other skatewear brands to create elevated collections to cater to contemporary fashion taste and meet changing consumer demands across different age groups.
- Skatewear Industry
- The skatewear industry can adopt sustainability practices and improve production operations to lessen its impact on the environment and address consumers' increasing preference for eco-friendly clothing.
- Manufacturing Industry
- The manufacturing industry that creates denim and other materials used in skatewear garments to develop environmentally friendly practices and sustainable manufacturing techniques to cater to changing consumer preferences for sustainable fashion products.
