In order to cleanse previous collections, a 48-hour online pop-up store was created for this Acne Studios sale.
Limited to Canadian consumers, the event will run from May 3rd until May 5th -- where many of the designer fashion pieces will be sold for highly discounted rates, with some even marked down by 75%. In order to promote the Acne Studios sale, the label created an entirely new website, called acnearchive.com, where consumers are specifically directed to the discounted items.
When consumers log on, they're greeted by a live stopwatch, which shows them exactly how much time they have left to take advantage of the deals -- prompting them to buy more and at a faster rate than they might otherwise.
48-Hour Online Fashion Pop-Ups
More Stats +/-
Fur-Heavy Swedish Fashion
Androgynous Denim Lookbooks
Retro Teen Lookbooks
Couture Emoji Clothing