Independent brand packaging has been getting more and more creative. In order to get products noticed, smaller brands have to think big with marketing strategies. As consumers, we're seeing more creativity and variety on the shelves, which is only making our decision-making process even harder.
A lot of brands have been taking the vintage route when it comes to packaging. For instance, Devil's Peak Beer has created a bottle and label design that's reminiscent of retro glass ale containers. Furthermore, the psychedelic typeface on the label is sure to get noticed amongst its contemporary competition.
However, a brand doesn't have to borrow from the 70s in order to be seen. Non-vintage examples of packaging could be a brand like Lick frozen yogurt, which capitalizes on its name for a cheeky double entendre.
48 Independent Brand Packaging Examples
From Mouthy Dessert Marketing to Plaited Paper Packaging:
Vasiliki Marapas — Apr 17, 2014 — Lifestyle
47
Nutrition-Focused Branding
RAW by Lauren Nicole Foot Uses Text to Highlight Health Benefits
46
Minimalist Olive Oil Packaging
Koronaki Virgin Olive Oil is Revamped by Thomas Kiourtsis
45
Illustrated Lumber Branding
Handmade Coasters Packaging Features an Applied Woodgrain Pattern
44
Plaited Paper Packaging
Bellis Preserves Branding Communicates a Carefully Crafted Mission
43
Wholesome Rice Paper Packaging
Kim Soonhee's Rice Paper Branding is Simple & Evocative of Nature
42
Eco Summer Snack Packaging
The BonBonBon Coconut Balls Come in a Convenient Picnic Pack
41
Vibrant Hipster Beer Branding
Cale Brewery's Beer Branding Identity is Clean and Colorful
40
Groovy Booze Branding
Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
39
Authentic Italian Pasta Branding
The Gourmet Branding Designed for Pastosa Ravioli is Stylish
38
Graphically Enhanced Pill Packs
This Pharmaceutical Packaging Concept Illustrates What Ails You
37
Old-Time Maritime Marketing
Old Salt Merchants Packaging Embodies a Charming Apothecary Image
36
Color-Focused Snack Packaging
Kim Gyeongah's Eat Color Concept Highlights Vegetable Hues
35
Vintage Tattooed Scotch Packaging
The New Limited Edition J&B Scotch Whiskey Pays Homage to Ink
34
Vintage Aged Whiskey Displays
Bulleit Bourbon Whiskey Gets an Old West Makeover
33
Vintage Jet-Setter Packaging
Take a Trip Round the World with This Illustration Branding Bottle
32
Modern Apothecary Packaging
Noise 13 Creates the Ziesche Modern Apothecary with an Old-World Look
31
Suggested Intake Food Packaging
'23 a Day' Almonds Provides a Perfect Amount for Daily Snacks
30
Gift Wrapped Packaging
Scandilicious by Paone Creative Uses Ribbon Colors of the Scandinavian Flag
29
Bottled Condiment Branding
Rota Das Cores Spices Packaging Looks Like It Has Washed Up on Shore
28
Dressed Edible Branding
Eroski Juice Packaging Emphasizes the Character Behind the Beverages
27
Minimalist Symbolism Branding
The Secret Keepers Feature Mysticism Symbols in its Packaging
26
Quirkily Bearded Brew Branding
Wonton Brewery's Beer Bottle Labels Have Distinct Personalities
25
Premium Approachable Packaging
The Jasmine Pearl Tea Co. Gets a Makeover from Relevant Studios
24
Warrior-Inspired Energy Drinks
Samuride's Natural Energy Drink Uses Revered Ancient Ingredients
23
Aged Ice Cream Packaging
Premier Ice Cream Exudes an Updated Old-School Style
22
Sorrow-Filled Vodka Packaging
This Misery Vodka Design is Minimalist and to-the-Point
21
Sentimental Spice Branding
Virtuous Living Spices Packaging Contains More Than Edible Ingredients
20
Mouthy Dessert Marketing
Lick Frozen Yogurt Packaging Piques Your Sense of Taste
19
Open-Mouthed Candy Packaging
YUM Factory by Bernelle Visser Uses Quirky Characters
18
Celestial Cheese Branding
Lactica Dairy Packaging Assumes a Milky-Way-Inspired Identity
17
Nostalgic Snack Branding
Sweet Heaven Confectionery Calls on Nostalgia to Sell Their Sweets
16
Contorted Carton Designs
This Litetronics Packaging Concept Reworks the Basic Box
15
Modernized Traditional Branding
Mrs. Weinstein's Toffee Merges the Old with the New
14
Vibrant Hot Sauce Branding
VIBE Hot Sauce Stands Out with Unexpected Hues
13
Vintage Box Branding
Strong Boy Cereal Packaging Dishes Up a Serving of Nostalgia
12
Keyhole-Peeping Packaging
Viejo Indecente Liquor Branding Suggests a Secret to the Spirit's Recipe
11
Bag Tag Booze Branding
Around the World Beer Flight Packaging Is Labeled Like Old Luggage
10
Nostalgic Snack Branding
The Reusable Solar Cookies Packaging Establishes a Long-Lasting Image
9
Illustrative Sauce Packaging
Delika Sauces is Recreated with Bold Typography
8
Upscale Popcorn Branding
AMAIZE Popcorn is Natural and Nutritious
7
Heart-Shaped Cheese Branding
Elmwood Revamps Anchor Cheddar with a Comforting Design
6
Caricatured Beverage Branding
'Moi, Je M'en Fou' Wine Has Casual Character for Young Consumers
5
Playful Social Cider Branding
The Creative Branding Used for the Flying Pig Cider is Hip and Young
4
Retro Pin-Up Packaging
This Miss Mary's Beverage Branding Embraces Vintage Imagery
3
Simply Marked Mason Jars
Fatworks Oil Packaging Sheds the Visual Weight of Too Much Image and Text
2
Pixelated Pecan Packaging
The Mimi's Nuts Design from Drew Watts Integrates Stitched Branding
1
Northern Promotion Branding
This Design by 'By North' for Mack Isbjorn Pays Tribute to the Cold
Related Ideas
Cardboard Carton Lights
The Groovie Lamp is Lightweight, Portable and Recyclable
Nutrition-Focused Branding
RAW by Lauren Nicole Foot Uses Text to Highlight Health Benefits
Minimalist Olive Oil Packaging
Koronaki Virgin Olive Oil is Revamped by Thomas Kiourtsis
Versatile Health Food Packaging
Containers for Plus Kitchen Foods Make Eating Healthy a Snap
Plant-Based Sports Supplements
MyVegies Provides Totally Vegetarian Sports Nutrition Products
Vibrant 70s-Inspired Branding
The Visual Identity Redesign for the Freies Theater Hannover is Fun
Monochrome Cubic Fashion Branding
Alli Marie's New Identity is Subtle, Chic and a Litte Retro
Recyclable Cardboard Bottle Carriers
These Cardboard Container Designs Are Extremely Eco-Friendly
Illustrated Lumber Branding
Handmade Coasters Packaging Features an Applied Woodgrain Pattern
Plaited Paper Packaging
Bellis Preserves Branding Communicates a Carefully Crafted Mission
Wholesome Rice Paper Packaging
Kim Soonhee's Rice Paper Branding is Simple & Evocative of Nature
Macho Hipster Parlor Branding
Barbierattoo’s Rebranded Masculine Identity is Sharp and Sleek
Instant Herb Garden Packaging
By.herb Starts to Spouts After Its Packaging is Opened
Couture Lipstick Branding
Givenchy's Lipstick Tube Design Introduces a New Symbol for the Brand
Vibrant Hipster Beer Branding
Cale Brewery's Beer Branding Identity is Clean and Colorful
Exclamatory Supermarket Packaging
The Oh! Store Brand Series Catches Consumers' Attention
Authentic Italian Pasta Branding
The Gourmet Branding Designed for Pastosa Ravioli is Stylish
Graphically Enhanced Pill Packs
This Pharmaceutical Packaging Concept Illustrates What Ails You
Color-Focused Snack Packaging
Kim Gyeongah's Eat Color Concept Highlights Vegetable Hues
Slenderized Yogurt Cups
The New Activia Packaging Conveys Its Yogurt is a Slimming Snack
Superhero-Fuelling Energy Drinks
Art Director Deigo Fonseca Created Red Bull Superhero Drinks
Food-Inspired Candle Packaging
The Produce Candles are Based on Popular Ingredients
Rugged Land Packaging
Okanogan Wilderness Food is Reimagined by Mark Johnson
Pop Bottle Perfume Packaging
Coca Cola Le Parfum Bottles are Inspired by the Brand's Manner
Modern Apothecary Packaging
Noise 13 Creates the Ziesche Modern Apothecary with an Old-World Look
Suggested Intake Food Packaging
'23 a Day' Almonds Provides a Perfect Amount for Daily Snacks
Gift Wrapped Packaging
Scandilicious by Paone Creative Uses Ribbon Colors of the Scandinavian Flag
Bottled Condiment Branding
Rota Das Cores Spices Packaging Looks Like It Has Washed Up on Shore
Minimalist Symbolism Branding
The Secret Keepers Feature Mysticism Symbols in its Packaging
Circus-Themed Candy Packaging
The Packaging for Mr. Big Tops Candy was Created by Company P4Ck
Quirkily Bearded Brew Branding
Wonton Brewery's Beer Bottle Labels Have Distinct Personalities
Vintage English Coffee Branding
London Coffee Roasters Takes on a Victorian Era Branding Identity
Personalized Winemaker Boxes
The Signature Series Wine Boxes Highlight Independent Winemakers
Premium Approachable Packaging
The Jasmine Pearl Tea Co. Gets a Makeover from Relevant Studios
Mandala-Like Cheese Branding
Branding for Garrotxa Cheese Wheels Have a Stained Glass Pattern
Playful Assembly Branding Ideas
Joe Ling's IKEA Corporate Visual Identity is Fun and Modern
Eggcellent Underwear Packaging
The Freshly Laid Fashion Briefs Show Off Plucky Branding
Aged Ice Cream Packaging
Premier Ice Cream Exudes an Updated Old-School Style
Deathly Wine Branding
Saint Muerte Wine Receives a Makeover by Chad Michael
Historic Handcrafted Olive Oils
Kekliktepe Olive Oil Pairs History with the Finest Flavors
Toothy Cleanser Cartons
Potty Mouth Soap Packaging is a Box Made to Look Like Chops
Personified Animal Booze Branding
StudioMax Design Uses Slick Packaging for RuTT Beer Brewery
Suggestive Bedding Branding
The Dirty Linen Packaging is Unabashedly Playful
Mouthy Dessert Marketing
Lick Frozen Yogurt Packaging Piques Your Sense of Taste
Goat Brain Brews
This 'Walking Dead' Beer is Brewed to the Likes of Brain-Eating Zombies
Pictogram Animal Packaging
Rafal Kwiecien Creates the Coal Package Series
Nostalgic Adult Protein Snacks
These Oscar Mayer P3 Portable Protein Packs are Snacks for Adults
Contorted Carton Designs
This Litetronics Packaging Concept Reworks the Basic Box
Big Brand Taco Sauces
Taco Bell's Hot Sauces are Now Available in Bottles
Modernized Traditional Branding
Mrs. Weinstein's Toffee Merges the Old with the New
DIY Alternative Milks
Almond Milk Recipes Like This One Let You Make Milk Without Farm Animals
Vibrant Hot Sauce Branding
VIBE Hot Sauce Stands Out with Unexpected Hues
Basketball Booze Branding
The 3-Point Tequila Packages its Tequila in a Basketball-Themed Bottle
Gourmet Dog Food Packaging
Robot Food Re-Brands Duchess & Rover to Exude Elegance
Darkly Branded Beer
Khooms is a New Kind of Premium Beer Packaged by Israel Viveros
Pope-Inspired Packaging
Habemus Wine Pays Tribute to the First South American Pope
Illustrative Sauce Packaging
Delika Sauces is Recreated with Bold Typography
Viking-Inspired Beer Branding
TOFF Stimulates Images of a Nordic Viking
Upscale Popcorn Branding
AMAIZE Popcorn is Natural and Nutritious
Heart-Shaped Cheese Branding
Elmwood Revamps Anchor Cheddar with a Comforting Design
Caricatured Beverage Branding
'Moi, Je M'en Fou' Wine Has Casual Character for Young Consumers
Whimsical Chocolate Bar Wrappers
Eddie Sim's Chocolate Bar Wrapper Concept Evokes Childhood
Intestinal Belly Restaurant Branding
Belly Restaurant's Smart Branding Identity is Direct and Fun
Merged Emblem Branding
Figula Winery is Reinvented with the Coat of Arms of Two Areas
Authentic Crafty Spirits Branding
Far North Spirits New Brand Identity is Genuine and Classy
Delicious Dog Meal Packaging
The Dingo Natura Dog Food Branding is Simple and Wholesome
Transparent Juice Boxes
The Capri Sun 'Clear Bottom’ Pouches Help You Spot Mold Before You Drink
Naturalistic Cheese Wheel Branding
Trikata's Wheel of Cheese Suggests Closeness to Nature
Irish Essence Booze Branding
This Limited Jameson Irish Whiskey Captures the Spirit of Dublin
Flavor-Inspired Vodka Branding
The Hanson Family's New Vodka Packaging Design is Chic and Colorful
Beach-Inspired Branding
The Malo Cider Packaging by Adrienn Nagy Has a Nautical Feel
Decadent Dog Food Branding
Naturea Puts a Gourmet Spin on Its Delicious Dog Food Branding
Numeric Baby Food Branding
SMA Infant Nutrition Provides Three Food Products for Growing Babies
Charming Traditional Java Cafes
The Porchside Coffee & Tea Company Coffee Branding is Warm
Nostalgic Authentic Pork Branding
F. MÉNARD's Traditional Brand Identify is Chic and Nostalgic
Lustrous Soccer Brew Bottles
The Budweiser World Cup Bottle Has Been Revealed
Vector-Rendered Booze Branding
Black Rock Brewery by Josh Snodgrass Uses Raw Images
Musical Beer Sale Experiments
Heineken Hosted an Experiment with DJ Armin Van Buuren
Atypical Sharing Platters
Pinch Food Design Creates Dishes that Serve as Conversation Starters
Cat-Focused Milk Packaging
Kale Tyler Brower Updates Traditional Milk Bottles
Pixelated Pecan Packaging
The Mimi's Nuts Design from Drew Watts Integrates Stitched Branding
Margarita Canned Beer Creations
Bud Light Launched a New Line-Up of Delicious Summer Flavors
Copper-Dipped Wine Packaging
The Dames Laboure-Roi 2010 Design by Fifty3 Has a Mysterious Look
Northern Promotion Branding
This Design by 'By North' for Mack Isbjorn Pays Tribute to the Cold
Pharmaceutical CD Packaging
Happynitol Branding Promotes This Music as Medically Mood-Lifting
Sour Wood-Aged Beer
The New Belgium La Folie Ale is Back for the Spring Season