Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Design by 'By North' for Mack Isbjorn Pays Tribute to the Cold

 - Apr 1, 2014
References: & lovelypackage
Mack Isbjorn is the northernmost brewery in the world, so it's only fitting that branding company 'By North' took on the project to reinvent the packaging for the release of its new beer.

The overall look is quite minimalist, with a polar bear roaming across the can, and a cold blue color scheme. These choices represent the company well, inducing thoughts of the cold and northern region of the world. This works well when thinking about a beer, since an ice cold brew on a hot day is an extremely refreshing thought.

Hopefully this new design for Mack Isbjorn will help it stand out from the competition. They are aiming to beat out other beer brands situated in the lower price range with this new look.