Holiday pop-up events are the language of the festive season and this list spotlights some ideas for brand-curated and customer-centric experiences. If you are lucky enough, some of these activations might be in your city and if not, perhaps this list will inspire you to look up the seasonal holiday pop-up events in your area.
Whether it is digitally powered or completely physical, festive temporary retail activations are sure to bring out the holiday spirit in consumers. From hands-on workshops and curated holiday markets to indulgent dining opportunities and gift-centric spaces, holiday pop-up events do not only provide a way to delight guests but they also build a recognizable brand identity for the company that is organizing the experience.
20 Holiday Pop-Up Events
20
Holiday-Ready Pop-Up Retail Spaces
SHOWFIELDS Endures a Design Overhaul & Reopens September 20th
19
Donut Brand Holiday Merch
The Dunkin' Shop is Filled with All-new Holiday Merchandise
18
Fragranced Festive Pop-Ups
Tiffany's Holiday Ice Rink is Paired with a Scented Display
17
In-Store Skincare Labs
In London, Boots Opened the 'Inkey Lab' with The Inkey List
16
Astrology-Inspired Beauty Pop-Ups
The Huda Beauty Pop-Up is Inspired by the Brand's Newest Palette
15
Cult Skincare Pop-Ups
A Glossier Pop-Up Shop is Coming to London This Holiday Season
14
Aura-Analyzing Cocktail Pop-Ups
Tanqueray Suggests Drinks with Facial Recognition Technology
13
Virtual Holiday Pop-Ups
Kohl's Holiday Pop-Up Lets Snapchat Users Experience the Event
12
Self-Care Pop-Up Chalets
PopSugar's Sugar Chalet Shares Yoga, Meditation & Shopping Experiences
11
Home-Style Holiday Shops
STORY at Macy's Home for the Holidays is Like a "Living Gift Guide"
10
Storytelling Holiday Pop-Ups
Cubcoats x Amazon IRL Invites Kids to Discover Character Stories
9
Educational Toy Pop-Ups
Lakeshore's Gifts for Growing Minds Pop-Up Shares Interactive Stations
8
Collaborative Cannabis Accessories
Tokyo Smoke & Holt Renfrew Created a Cannabis Accessory Capsule
7
Festive Diamond Jewelry Pop-Ups
COUPLE is Opening a Toronto Pop-Up for the Holiday Season
6
DIY Cookie Pop-Ups
The Hershey's Kitchens Bakeshop is a Place to Make Your Own Cookies
5
Generous Gift-Giving Pop-Ups
Sainsbury's Giving Store Lets People Make Purchases for Those in Need
4
Festive Pop-Up Bars
Miracle is Launching Hundreds of Holiday-Themed Bars Across the US
3
Candy Apple-Inspired Candles
Bath & Body Works Launched the Winter Candy Apple Candle
2
Nochebuena Dining Experiences
BACARDÍ Partners with Candice Kaye for a Holiday Dining Experience
1
Curated Gift Boutiques
Boots' Bootiques Offer Gift Ideas for People Who are Hard to Buy for
Related Ideas
Gifting-Ready Cafe Merch Lines
Starbucks Holiday Merchandise for 2025 Has New and Returning Faves
Luxury Holiday-Themed Pop-Ups
Loro Piana Unveils its Holiday 2025 Pop-Up Store at Yorkdale
Immersive Multi-Brand Beauty Pop-Ups
Sephora Partners with Amorepacific for 'Seoul in the City'
Ultra-Festive Holiday Pop-Ups
Miracle Toronto is Expanding Its Operations for the 2025 Season
Viral K-Beauty Pop-Ups
Anua Hosted its 'City of Glow' Pop-Up in L.A.
Cocktail-Themed Holiday Campaigns
Aperol is Initiating 'Aperolidays' in 2025
Artful Japanese Brand Pop-Ups
BEAMS Japan Brings Curated Selection to New U.s. Audience
Swedish Candy Pop-Ups
BUBS' Sweeteasy Brings Indulgent Candy Traditions to US Consumers
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Laser Facial SoHo Pop-Ups
SEV Laser Hosted a NYF(acial)W Activation
Luxurious Holiday Experiences
St. Regis Toronto Debuts Seasonal Programming Across Multiple Venues
Experiential Multisensory Pop-Ups
Pleasing's Immersive PleasingLand Includes a “Scent Arcade”
Luxury Menswear Apparel Pop-Ups
Louis Vuitton's Soho Pop-Up Showcases the Fall/Winter 2025 Vision
Festive Toronto Cognac Experiences
The Hazelton Hotel Presents a Bespoke LOUIS XIII Winter Pop-Up
Bakery-Themed Beauty Pop-Ups
Clarins' Sweet Spot Activation Celebrates a Decade of Lip Comfort Oil
Tennis-Forward Pop-Ups
Lacoste’s Activations Serve Up Style Across NYC Ahead of U.S. Open
Collectible Treat Pop-Ups
The KIND Frozen Bar Enticed Visitors with Free Snacks & Labubus
Sensory Supermarket Pop-Ups
ALDI will Host a 'A Very ALDI Holiday' Pop-Up in NYC
Summer Fragrance-Inspired Pop-Ups
Maison Margiela Launched a Pop-Up Café in Amsterdam
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
House Party Pop-Ups
The Boots Beauty House Party Takes Guests Through a Beauty Routine
Bakery-Style Bodycare Pop-Ups
The Joonbyrd Joy Bakehouse Shares Treats & Product Samples
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Monogram Heritage Pop-Ups
Louis Vuitton Celebrates 130 Years of its Monogram with an NYC Pop-Up
Vintage Streetwear Pop-ups
Kronenbourg 1664 Launched a Three-Day Immersive Fashion Experience
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Design-Forward Concept Stores
Target SoHo is Immersive, Experiential and Shoppable
Experiential K-Beauty Retail
Yepoda Opens an Immersive Flagship Store in Seoul
K-POP Group Retail Pop-Ups
The BLACKPINK Pop-Up Store Features Limited Edition Merchandise
Constellation-Inspired Luxury Pop-Ups
Chanel Ran the Winter Constellation Pop-Up in Toronto
Japanese-Themed Bodega Meals
The Bessou Snack Shop Prepares Japanese Classics Like a NYC Bodega
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Multi-Sensory Nail Polish Activations
Beetles Gel Polish Runs the Taste of Spring Event
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Wintry Retail Activations
ASOS will Host a Winter Wonderland Pop-Up in SoHo
Multisensory Gourmand Pop-Ups
Lush's Café Gourmand Pop-Up Immerses Visitors in Cozy Scents
Whimsical Gin Pop-Ups
Refreshing Encounters by Hendrick’s Gin is an Invitation to a Curious World
Upscale Modern Holiday Experiences
W Toronto Hotel Unveils Festive Offerings Throughout December
Large-Scale Nail Polish Experiences
OPI Celebrated its 45th Anniversary with an Immersive Event
Tea Experience Bars
HeyTea's Teabar Expands Tea into Desserts, Tastings, and Social Experiences
K-Beauty Pop-Ups
Amorepacific and Sephora's Multi-Brand Launches in New York
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Festival Fashion Denim Pop-Ups
A New Levi’s® Pop-Up Will Bring Festival Style to Old Montreal
Next-Generation Hair Treatment Pop-Ups
Pop Up Mob & Olaplex Design a Multi-Day Experiential Pop-Up
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Annual Summer Pop-Ups
Dior’s Lucky Collection Enters Harrods with Starry Retail Experience
Pop-Up Beauty Cafés
The Fenty Beauty Café Offers Free Drinks and Product Discovery
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Icy Branded Soda Experiences
The Pepsi Put it on Ice Bar Will Offer Festive Drinks
Industrial-Inspired Brand Events
Reitmans Reimagined its Distribution Centre for a Curated Event
Immersive Seasonal Beauty Pop-Ups
This Oriflame Pop-Up is Launching in the UK This Fall
Swedish-Style Kitchen Pop-Ups
IKEA House Warming Showcases Cooking & Eating Essentials
Mobile Beauty Supply Pop-Ups
Sally Beauty Enters into a Collaboration with DoorDash in NYC
Festive Champagne Pop-Ups
Moët & Chandon Opened a Limited Edition Holiday Boutique in Montreal
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Grocery-Inspired SPF Pop-Ups
Beauty of Joseon's Morning Moisturizer SPF Grocery is Experiential
Festive Airport Pop-Ups
Urban Outfitters' Club Holiday Pop-Up Entices Gen Z Travelers
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
European-Inspired Holiday Markets
The Ritz-Carlton Hotel is Hosting a Holiday Market
Paris Running Pop-Ups
New Balance Paris Marathon Weekend Activates Run House Cultural Space
Festive Skincare Pop-Ups
Byoma's Wonderlab Celebrates Skin Health and Barrier Innovation
Desert Noodle Pop-Ups
An Immersive Maruchan Pop-Up is Coming to Cabazon for Festival Season
Festive Cognac Pop-Ups
LOUIS XIII Transforms the Peninsula Hotel with a Winter Pop-Up
Holiday QSR Pop-Ups
Tim Hortons Unveils a New Pop-Up at the CF Toronto Eaton Centre
Experiential Play Pop-Ups
IKEA Open House Miami Shares a New Global Collection
Festive Convenient Store Offerings
7-Eleven Gears Up for the Holidays with Food, Beverages & More
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
DTC Physical Retail Expansions
Povison Opens Its First Permanent Store in Los Angeles
High-Profile Home Improvement Pop-Ups
VEVOR Celebrates Black Friday at Times Square
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Streetwear Collector Events
VANDYTHEPINK Pop-Up Offers Exclusive Apparel and Trading Cards
Month-Long Luxury Jewellery Pop-Ups
Anne Sportun Fine Jewellery Opens a Month-Long Pop-Up in June
Luxe Parisian-Inspired Pop-Ups
The Longchamp x Constantin Riant Pop-Up is Uniquely Parisian
Black Beauty-Brand Pop-Ups
SheaMoisture will Host an Immersive Toronto Pop-Up at Stackt Market
Fragrance Shopping Events
Sephora Introduced its 'Fragrance For All Event' for Last Minute Gifting
In-Store Speed Dating Events
Fnac Hosted a Cultural Speed Dating Experience on February 14th
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Wintery Dessert Coffee Ranges
The Starbucks Holiday Menu Features Drinks and Treats
Curated Holiday Festivities
Shangri-La Toronto Unveiled its 'Enchanted Wonders 2025' Program
Holiday-Centric Retailer Campaigns
Saks Fifth Avenue is Running the Holiday Your Way Campaign
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Festive Pet Photo-Op Initiatives
PetSmart is Taking Complimentary Holiday Portraits of Pets
Multisensory Jazz Pop-Ups
Diptyque's Orphéon Inspired a Nostalgic, Musical Activation
Large-Scale K-Beuaty Pop-Up Events
MIXSOON Hosts a Large-Scale Pop-Up Event at Koreatown Plaza
Beauty-Branded Holiday Markets
L'Oréal Paris Partners with Toronto's Distillery Winter Village
Immersive Soccer Tournament Pop-Ups
Lay's Unveils an Immersive Pop-Up Experience
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
Viral Collectible Toy Pop-Ups
POP LAND Unveiled a Whimsical Pop-Up in Singapore
Throwback Cardholder Pop-Ups
Tesco's Club Card Pop-Up is Exclusively for Clubcard Members
Multi-Faceted Community-Focused Festivals
Halsey Fest 2025 Offered a Variety of Activities
Bodega-Style Festival Activations
Pacsun Presented Its Bodega-Inspired Custom Installation
Holiday-Themed Hospitality Experiences
Four Seasons Hotels and Resorts Announces Its Holiday Plans
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Wellness Dining Experiences
CRISP & GREEN Combines Fitness Events With Healthy Meals
RGB-Themed Pop-Up Activations
Hisense Debuted a Pop-Up FIFA Activation at Hudson Yard
Wine Window-Inspired Cocktail Campaigns
The Aperol Festive Spritz Window Offers Fresh Cocktails
Mexican Culinary Pop-Ups
Marriott Bonvoy x Pati Jinich will Festively Transform MI Café
Festive Football Pop-Up Shops
West Ham United and John Lewis Partnered for a Retail Experience
Month-Long Color Celebration Events
Sally Beauty is Running the Exciting COLORfest
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Regional Discovery Dining
Wine Bar Highlights Lesser-Known Regions Through Monthly Tastings
Festive Ramen Pop-Ups
The Holiday Maruchan Ramen Cottage Party Shares Ramen Servings
Experiential Baby Gear Showrooms
Babylist is Opening Another Experiential Showroom in NYC
Franchise Commerce Marketing
poppi Connects Retail Products with Love Island Experiences
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Pet-Inclusive Dining
BarkHaven Expands Food and Entertainment for Dogs and Owners
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Experiential Sock Pop-Ups
O2's Not a Sock Shop Shared Designs Reflecting Priority Experiences
Christmasy Customer-Rewarding Retailer Campaigns
The One Stop 2025 Christmas Campaign Gives Back
Exclusive Pop-Up Events
Man’s Best Friend Pop-Up Offers Limited Merch & Immersive Album Experience
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Holiday-Themed Restaurant Events
Dave & Buster's Debuts Holiday Events and Promotions
Festival Exploration Platforms
Today's Festival Documents Global Cultural Celebrations
Italian-Themed Grocer Events
Busch's Passport to Italy Event is Running This Fall
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Collaborative Beauty Events
Stoney Clover Lane X Hello Kitty and Friends Host a Pop-Up Event
Cherry-Themed Bar Pop-Ups
Phlur and Space NK are Treating London to an Experiential Activation
Hybrid Party Retailers
Staples and Party City combine event supplies with print services in-store
Hospitality-Driven Collectives
The Aperitivo Society Curates Italian Culture for Communities
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Neighborhood-Specific Pop-Up Events
Cabbagetown BIA Spotlights Around the World in Cabbagetown
Holiday-Focused Distillery Events
Buffalo Trace Distillery Hosts Its 'Holidays at the Trace' Event
Festival-Inspired Resale Marketplaces
The Reloved Market Pop-Up Shares In-Demand Seasonal Styles
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Festive Rome-Themed Experiences
Six Senses Rome Offers a Uniquely Cultural Holiday Experience
Island Concept Pop-Ups
The 10am Apotheke Pop-Up Reimagines Island Retail and Hospitality
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Marketplace Showrooms
StockX Combines Shopping, Seller Services and Community Events in New York
High-Profile Festive Marketplace
Naturally New York Launches the Second Annual Holiday Bazaar
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub