The Arby's S’mores Shake is the latest dessert creation from the QSR brand that will offer patrons a way to enjoy a classic summertime treat as the weather begins to get chilly. The shake features a vanilla base that has been blended with chocolate syrup before being topped with a whipped topping, graham crackers, marshmallow pieces, Hershey's chocolate pieces and even a drizzle of Hershey's chocolate syrup to boot. This makes the milkshake a premium creation that offers patrons an alternative way to enjoy the classic flavor of a fireside treat.
The Arby's S’mores Shake is available for a limited time only and features an artisan-inspired recipe that is targeted at the rising number of consumers seeking out premium menu items from their favorite QSR brands.
Image Credit: Arby’s
What's Driving This Trend
- Premium Dessert Offerings
- Opportunity for QSR brands to attract customers seeking indulgent and artisan-inspired menu items.
- Seasonal Menu Innovation
- Creating limited-time offerings that tap into nostalgic flavors and seasonal treats.
- Gourmet Milkshakes
- The rise of elaborate milkshake creations with unique flavor combinations and extravagant toppings.
Who This Affects Most
- Fast Food Restaurants
- Opportunity for QSR brands to differentiate themselves by offering premium and seasonal dessert options.
- Dessert and Confectionery
- Trend towards gourmet milkshakes can create opportunities for artisanal dessert shops and confectionery businesses.
- Food and Beverage Retail
- Retailers can tap into the popularity of premium milkshakes by offering pre-packaged gourmet shake mixes and toppings.
