STORY at Macy, the narrative-driven experiential retail concept, is now launching an unlikely collaboration with DICK’S Sporting Goods and Miracle-Gro for its 'Outdoor STORY.' The collaboration brings the outdoors inside with curated merchandise, a fun design and even recreational activities.
Outdoor STORY features the newly launched hydroponic Miracle-Gro Twelve Indoor Growing System for harvesting herbs and vegetables and home. Additionally, the store space gives consumers the opportunity to purchase live plants and will offer a preview of Miracle-Gro's Greendigs campaign, which is centered on enhancing physical spaces with plants.
As well as being a fun place to explore and shop for a variety of plants, planters and plant care items, the Outdoor STORY at Macy's promises plenty of "endlessly Instagram-friendly moments."