The Millennial-favorite skincare brand Glossier is expanding its product portfolio with makeup-themed dog toys -- a result of a partnership between the beauty giant and BARK.
These adorable dog toys were designed in likeness to popular Glossier products, like the brand's Boy Brow eyebrow gel, or the Balm Dotcom lip and body balm. The collaboration sees plush iterations of these items, and has aptly named the products Toy Brow and Balm Dogcom. While it may seem like an unusual collaboration, Glossier often posts photos of furry friends on social media, making this product launch one that aligns with its brand ethos of remaining cruelty-free.
These collaborative toys will release on BARK's online store, and will be available in-store at Glossier's New York and L.A locations.
What's Driving This Trend
- Makeup-themed Dog Toys
- The trend of makeup-themed dog toys presents an opportunity for pet toy companies to collaborate with beauty brands and tap into the Millennial pet owner market.
- Cruelty-free Pet Products
- The trend of cruelty-free pet products opens up possibilities for beauty brands to expand into the pet industry and cater to Millennial and Gen Z pet owners who prioritize ethical and sustainable choices.
- Branded Collaborations
- The trend of branded collaborations offers businesses of different industries the opportunity to reach new audiences and tap into fan bases by creating unique cross-industry partnerships.
Who This Affects Most
- Pet Toy Industry
- The pet toy industry can explore collaborations with beauty brands to create makeup-themed dog toys and capitalize on the popularity of both pet ownership and beauty products among Millennials.
- Beauty Industry
- Beauty brands have the opportunity to create cruelty-free pet products and enter the pet industry, appealing to Millennial and Gen Z pet owners who seek ethical and sustainable options.
- Cross-industry Collaboration
- Various industries can collaborate with each other to create unique and unexpected products that cater to shared target audiences, expanding market reach and attracting new customers.
