Pumpkin spice season is just around the corner and Hershey's is already preparing by announcing the return of Pumpkin Pie Kit Kats. Though many have predicted the decline of pumpkin's popularity, it appears that the autumnal spice is just as popular as ever.
The new Pumpkin Pie Kit Kats are described as "crispy wafers in a pumpkin pie flavored crème." Hershey's is positioning the treats as more pie-flavored than bursting with pumpkin spice, meaning they pack a more subtle pumpkin punch. To hammer home the pumpkin theme, each individually packaged Kit Kat piece is decorated to look like a little orange cartoon character, complete with sunglasses and gourd-inspired hair cut.
While the treats aren't available quite yet, it's only a matter of time before Halloween candies start hitting store shelves.
Image Credit: <i> Hershey's.</i>
Key Themes Behind This Trend
- Pumpkin Spice Revival
- Opportunity for food and beverage industries to incorporate pumpkin spice flavoring in their products to ride the seasonal craze.
- Pie-flavored Products
- Opportunity for food and beverage industries to develop more pie-flavored products to follow the trend started by Hershey's Pumpkin Pie Kit Kats.
- Seasonal Packaging
- Opportunity for packaging and design industries to cater to seasonal products, such as Hershey's Pumpkin Pie Kit Kat packaging featuring a little orange cartoon character.
Where This Applies
- Food and Beverage
- Continuously innovate and develop new unique flavors and seasonal offerings to cater to customers' changing preferences.
- Packaging
- Experiment with custom packaging options to better appeal to seasonal markets and create visual appeal.
- Design
- Create unique and playful designs for product packaging to inspire and influence customer purchases.
