The cult-favored beauty brand Glossier has added Berry Balm Dotcom to its lineup, offering consumers a shimmering and moisturizing lip gloss that features a slight tint for a more natural look.
The product remains one of the brand's top-selling items and currently arrives in seven flavors including mango, cherry, birthday, mint and coconut. This new product was made with real ingredients, like beeswax, rosemary and fruit extract -- all of which provide nourishment and moisture when applied. According to the brand, the scent of the product was inspired by “wildberries, homemade jam and a sunset picnic.” What's more interesting is that in addition to applying the product on one's lips, Glossier's Balm Dotcom can offer a scent-filled pick-me-up.
Image Credit: Glossier
Why This Trend Is Growing
- Shimmering Lip Gloss
- Disruptive innovation opportunity: Develop an all-natural, shimmering lip gloss with unique scent combinations to appeal to trend-conscious consumers.
- Moisturizing Lip Balms
- Disruptive innovation opportunity: Create moisturizing lip balms with natural ingredients and a slight tint to cater to consumers seeking a more natural and nourishing lip care option.
- Scented Lip Care Products
- Disruptive innovation opportunity: Introduce scented lip care products that offer both moisturizing benefits and aroma therapy, providing consumers with a refreshing and aromatic experience.
Industries Being Reshaped
- Beauty and Personal Care
- Disruptive innovation opportunity: Innovate in the beauty and personal care industry by developing unique lip care products that combine nourishment, hydration, and trendy scents to meet the evolving demands of consumers.
- Natural and Organic Skincare
- Disruptive innovation opportunity: Capitalize on the growing trend of natural and organic skincare by creating lip care products that feature real ingredients and are free from harmful chemicals and artificial fragrances.
- Aromatherapy and Wellness
- Disruptive innovation opportunity: Merge aromatherapy and wellness with lip care products by designing scented balms that offer both lip hydration and mood-enhancing scents to promote relaxation and well-being.
