The Tiffany's Men’s Jewelry & Lifestyle Collection has been created by the premium jewelry brand as an extension of its core lineup to offer male consumers or those with a more masculine aesthetic an array of accessories to choose from. The lineup includes more than 100 pieces in total, which are all crafted from sterling silver or gold and includes such styles as bracelets and necklaces. Styles with a distinctly masculine aesthetic including dog tags, a silver-encased compass and even a crystal cocktail shaker are included in the line.
The Tiffany's Men’s Jewelry & Lifestyle Collection features items on the lower end of the price scale starting at $200 all the way up to opulent varieties for $15,000.
The Tiffany's Men’s Jewelry & Lifestyle Collection is Chic
1. Masculine Jewelry - Opportunity to cater to the growing demand for jewelry collections specifically designed for men.
2. Luxury Accessories for Men - Opportunity to tap into the market of male consumers seeking high-end accessories that reflect their masculine aesthetic.
3. Expanding Gender-neutral Offerings - Opportunity to broaden product lines to include more gender-neutral options and cater to a diverse customer base.
1. Jewelry - Disruptive innovation opportunities in designing and marketing jewelry collections for men.
2. Fashion - Disruptive innovation opportunities in creating and promoting luxury accessories for men.
3. Retail - Disruptive innovation opportunities in expanding gender-neutral product offerings and addressing the needs of a diverse customer base.