The values and aesthetic of minimalism appeals to many Millennial consumers but for those who are looking for something boldly different, Maximalist Candy distinguishes itself as an authority on the "more is more" maximalist style for this demographic. Maximalist Candy recently launched as a new e-commerce platform that is centered around selling a curated selection of everything from jewelry and decor to antiques on the basis that "less is just less and more is perfection."
Some of the pieces that can be found on the platform include handmade malachite boxes, ceremonial drums and opulent marble fireplace mantels that come in at just under $100,000. The brand connects buyers and sellers directly and takes a percentage from the sale. Occasionally, Maximalist Candy collaborates with designers on in-store pop-ups.