The Twisted Pop-Up Bar Uses Metrics to Design Popular Cocktails

 - Oct 18, 2018
References: digiday & thedrinksbusiness
Inspired by the TV series 'Black Mirror' and utilizing social media algorithms, the Twisted pop-up bar controls its cocktail menu in real time. Launched by social media channel Twisted, this new pop-up bar follows the brand's identity of creating food recipes destined to go viral. To gather this information the Twisted pop-up bar turned to social media so help determine the most popular ingredients its mixologists should use.

In keeping with the concept of social media, each cocktail is crafted to look "Instagrammable" and aims to generate publicity and interactions online. The metrics garnered by the Twisted pop-up have already shown the spirit of choice for many is Rum and the most popular cocktail is the Daquiri.

Image Credit: Twisted