The Twisted Pop-Up Bar Uses Metrics to Design Popular Cocktails
Justin Lam — October 18, 2018 — Lifestyle
References: digiday & thedrinksbusiness
Inspired by the TV series 'Black Mirror' and utilizing social media algorithms, the Twisted pop-up bar controls its cocktail menu in real time. Launched by social media channel Twisted, this new pop-up bar follows the brand's identity of creating food recipes destined to go viral. To gather this information the Twisted pop-up bar turned to social media so help determine the most popular ingredients its mixologists should use.
In keeping with the concept of social media, each cocktail is crafted to look “Instagrammable” and aims to generate publicity and interactions online. The metrics garnered by the Twisted pop-up have already shown the spirit of choice for many is Rum and the most popular cocktail is the Daquiri.
Image Credit: Twisted
In keeping with the concept of social media, each cocktail is crafted to look “Instagrammable” and aims to generate publicity and interactions online. The metrics garnered by the Twisted pop-up have already shown the spirit of choice for many is Rum and the most popular cocktail is the Daquiri.
Image Credit: Twisted
Trend Themes
1. Real-time Menu Design - Using social media algorithms to control cocktail menus in real time presents an opportunity for bars and restaurants to stay in touch with the changing preferences of their customers and appeal to a wider audience.
2. Instagrammable Cocktails - Designing cocktails with the aim of making them 'Instagrammable' is a trend that presents an opportunity for bars and restaurants to increase visibility and attract social media users.
3. Social Media Metrics for Beverage Design - Using social media to gauge popular ingredients and cocktails can help bars and restaurants design more appealing beverage menus and cater to changing customer preferences.
Industry Implications
1. Food and Beverage - The food and beverage industry could benefit from using social media metrics to design menus and beverages that cater to the changing tastes and preferences of customers.
2. Hospitality - The hospitality industry can leverage Instagrammable cocktails and real-time menu design to enhance customers' experiences and increase social media visibility overall.
3. Marketing and Advertising - Marketing and advertising professionals can use the Twisted pop-up bar as a case study to develop campaigns and social media strategies that leverage real-time data and trends to target the right customers.
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