Glossier's Boy Brow is one of its best-selling products and now, fans of the beauty brand can enjoy a new companion product called Glossier Brow Flick. As the brand describes, "Brow Flick was made to be best friends with Boy Brow" and together, they create the perfect "Glossier brow," which is defined by its fluffy, natural-looking, face-framing style.
Brow Flick takes the form of a detailing pen that subtly builds definition in areas that would benefit from ultra-fine strokes. To help extend the tail end of an eyebrow, define arches and add depth, Glossier developed this companion eyebrow product in Blond, Brown, Black and Clear shades. When it comes to achieving the quintessential Glossier brow, consumers can first use this new product and follow up with a coat of Boy Brow to set the look.
Why This Trend Is Growing
- Realistic Eyebrow Products
- Innovative eyebrow products that fill in brows with featherlight strokes to create natural-looking, face-framing styles.
- Companion Beauty Products
- Companion products that work together to create a complete beauty routine for consumers.
- Extreme Detailing Pens
- Eyebrow detailing pens that subtly build definition in areas that would benefit from ultra-fine strokes.
Industries Being Reshaped
- Beauty and Personal Care Industry
- There is an opportunity to create eyebrow products that provide natural-looking and precise styles for consumers.
- E-commerce Industry
- Developing online platforms that offer companion products can increase sales and enhance the customer experience for beauty enthusiasts.
- Cosmetics Manufacturing Industry
- Manufacturers can benefit from producing detailing pens that can precisely build definition on eyebrows without compromising on a natural-looking finish.
