These gamified retail experiences show just how powerful interactive events, packaging, and more can be when it comes to making a brand or product memorable.
One example is Shanghai's 'Runner Camp,' a space that fuses fitness and retail into one. As the Runner Camp sells sportswear on its lower level, the expansive staircases, track, and full gym that are featured throughout make it the perfect space for consumers to test out the functionality of their purchases. Additionally, those shopping are likely to be inspired by others who are utilizing the fitness equipment, pushing them to buy more.
Also included in these gamified retail experiences in the new La Mer Lotion, which comes in interactive packaging that's inspired by pinball. As the packaging features a silver ball that can be rolled around the maze-like design, it functions as an entertaining addition that prompts consumers to look at the product longer and share it with friends and family.
10 Gamified Retail Experiences
From Interactive LED Vodka Bottles to Easter Egg Hunt Activations:
Riley von Niessen — Aug 24, 2017 — Marketing
10
Transformed Trailer Sneaker Stores
Brooks Running Created a Mobile Space to Promote Its Offerings
9
Interactive Open-Source Touch Bars
The 'Barry' Builds on the Apple Innovation in the MacBook Pro
8
High-Tech Pop-Up Barbershops
The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
7
Interactive Selling Stickers
The 2deHands Chat With Your Ads Feature Offers Custom Emojis
6
Luminous Vodka Bottles
Belvedere Vodka's Midnight Saber Boasts Touch-Activated LED Lights
5
Fitness-Fused Retail Stores
'Runner Camp' Fuses Fitness with Retail in Shanghai
4
Sensory Retail Pods
The Benetton Pop-Up Cubes Embrace an Immersive Marketing Approach
3
Pinball-Themed Lotion Packaging
The New La Mer Lotion is Offered in Interactive Packaging
2
Immersive Art Car Events
Toronto's Toyota C-HR Launch Featured a Performance by RALPH
1
Easter Egg Hunt Activations
The Cadbury Enchanted Maze Was Hosted near the London Eye
Related Ideas
Fitness-Focused Workspaces
This Bangkok Office Features Exercise-Friendly Elements and Equipment
Multidimensional Cosmetic Window Displays
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Car-Inspired One-Off Watches
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Ultrasonic Windshield Defrosters
The 'Iglu' Windshield Defroster Gets Cars Set for Winter Driving
Sportswear Collab Retail Trucks
adidas X Alexander Wang Sold Out of Pop-Up Trucks
Inflatable Cartoon Bars
The Inflatable Moe's Tavern Accommodates Up to 60 Guests
Pop Culture Wine Branding
These Church & State Wines Target Millennials
VR Distillery Tours
Beam Suntory is Virtually Transporting Consumers to Bowmore Distilleries
Emoji Brand Logos
These Emoji Logos Were Created by an Instagram User Known as @logoji_
Futuristic Foodie Pop-Ups
Jet.com's Fresh Story Pop-Up Sold Futuristic Food & Cooking Accessories
Shipping Container Taco Shops
Taco Bell Has Opened Its First Permanent Shipping Container Outpost
Silver-Infused Antimicrobial Yoga Mats
The 'Blank' Exercise Yoga Mats are a Hygienic Option
Shipping Container-Themed Retailers
The Kagiso Store Features a Casual, Rustic Wooden Aesthetic
Relaxing Chocolate Bar Pop-Ups
The Dairy Milk Medley Lounge Offers Chocolate and Beauty Treatments
Ice Cream Photography Pop-Ups
Haagen-Dazs' 'My Extraordinary Life' Calls for Dessert Photo-Takers
Artful Automotive Pop-Ups
This Interactive Pop-Up Showcases the All-New Toyota C-HR
Transparent Touchpad Laptops
CES 2012: Intel's 'Nikiski' Notebook Will Keep You Constantly Update
Mobile Glamping Cabins
The Eight 'Epic Retreats' Cabins are Inspired by Welsh Lore
Interactive Smart Mirrors
The Surface of This Reflective Glass is Motion-Controlled
Fanless Touchscreen Laptops
The Huawei MateBook X Laptop Boasts a Compact Frame
Luxury British Soapbox Racers
This Aston Martin Soapbox Racer is Based on the V8 Vantage GTE
Activity-Tracking Dog Toys
The 'Bringy' Smart Ball Captures Data Through an Accompanying App
Ropy Outdoor Loungers
The EQUILIBRIUM Furniture Collection Uses Ropes to Support Sitters
Mock Off-Road Kits
Volkswagen Supplies the Essentials for the Look of an Off-Road Adventure
Compressed Packaging Redesigns
Unilever's Compressed Deodorant is Eco-Friendly
Luxurious Cruelty-Free Winterwear
Foofi & Bella is an Upscale Line of Cruelty-Free Fashion
Sensorial Bubble Wrap Parties
This Multi-Sensory Brand Activation Was Hosted by Cadbury Dairy Milk
Industrial Streetwear Popups
The Heron Preston KM20 Popup Resembles a Construction Site
Fizzing Body Lotions
Too Cool For School's Fizzy Body Sculpting Mousse is Inspired by Pop Rocks
Personalized Emoji Stickers
Google's Allo App Transforms Selfies Into Icons in One's Likeness
On-the-Go Vodka Cocktails
Vrai is a Collection of Refreshing, Vodka-Based Beverages
Two-Tone Crossover Debuts
The Kia Stonic Will Offer Buyers 20 Two-tone Paint Combinations
Semi-Autonomous Sedans
The Audi A8 is Built With a Luxurious Travel Experience in Mind
Conveniently Canned Cocktails
Cutwater Spirit Has a Wide Array of Boozy Canned Beverage Options
Pop-Up Beach Towels
Schlack's Multipurpose Beach Blanket Design Makes it Easier to Chill Anywhere
Desert-Dominating Sportscars
The Zarooq Motors SandRacer 500GT is Built for the Track and Dunes
Hands-Free Dog Leashes
'ReLeash' is the Perfect Accessory for Active Dog Lovers
Fierce Jungle Cat Accessories
The Saint Laurent Fall/Winter 2014 “Lynx” Jewelry Collection
Hybrid Whiskey Spirits
'Copper Cross Hybrid' Introduces a Blend of Bourbon and Rye
Evolving Body Image Perspectives
In Her Talk on Body Image, Tiffany Stewart Considers Function
Boozy Big-Brand Ice Creams
The Haagen-Dazs Spirits Collection is Only Available in Canada
In-Airport Capsule Hotels
BenBo Offers Comfortable, Private Spaces for Sleeping in an Airport
Jaw Workout Classes
Cadbury and 1Rebel are Teaming Up to Offer a Unique Fitness Class
OLED Touch Button Laptops
The New Apple MacBook Pro Laptop Lineup Highlights the Touch Bar
Multi-Sensory Candy Events
The LCO Performed Cadbury Dairy Milk's 'The Sound of Flavourites'
Bumper-Protecting Car Accessories
The 'BumpShox' Car Bumper Guard Prevents Damage from Minor Bumps
Drive-Through Grocers
AmazonFresh Pickup is Opening Its First Location in Seattle
Sleek Hair Care Packaging
The Shiny New AXE Matte Effect Packaging Targets an Older Group of Guys
Intelligent To-Do List Apps
The Purp App Uses Artificial Intelligence to Plan Your Day's Tasks
Kid-Friendly Drinking Chocolate
Cadbury's Freddo Chocolate is Now Available as a Hot Beverage
Physical E-Commerce Shops (UPDATE)
Amazon's New York Book Store is a Retail Space Selling Books
Sweets-Inspired Bath Products
The Zoella Bath Collection from Ulta Features Feminine Packaging
Cocktail-Inspired Ice Cream Parlors
Gin Mare is Launching a Pop-Up G&T-Themed Ice Cream Event
Emoji Language Courses
This App for Learning Language Teased an Emoji Course for April Fool's Day
National Egg Hunt Events
This Cadbury Easter Campaign Included Egg Hunts Across the UK
Boozy Canned Lemonades
Fishers Island Lemonade's Family Recipe is Over 100 Years Old
Disney Emoji Games
Users Collect Cartoon Emojis After Playing Games in 'Disney Emoji Blitz'
Caffeinated Emoji Ads
This NESCAFE Ad Offers a Look Behind a Popular Emoji
Collaborative Exercise Apps
The Racefully Running App Lets You Digitally Exercise with Friends
Automotive Brand Laptops
The Porsche Design 'Book One' Laptop Computer System is Sleek
Emoticon URL Shorteners
Emojify This Uses Emojis to Shorten Overly Long Website Addresses
Branded Powerboat Promotions
The New Cadbury Milk Tray Man Was Revealed in a Powerboat Stunt
Menstruation Emoticon Initiatives
Plan International is Running an Emoji-Focused Period Campaign
Curly Hair Care Collections
FORM is a New Hair Care Brand That Was Designed to Enhance Curls
Three-Liter Wine Bottles
Champs de Provence Rosé is Now Available in Oversized Packaging
Submerged Easter Egg Stunts
The Latest Cadbury Stunt is an Installation at Loch Ness
Professional Posture Exercise Platforms
'Suppl' Helps Users Improve Posture at Work
Lifesaving Drone Accessories
The Lynx-6A Drone Accessories Are Useful For Search & Rescue
Real-Time Spatial Mapping Systems
The Kaarta Contour is a Tool for Architects and Engineers
Dad-Approved Barbecues
Alyson Wyers Counts Down Her Top Picks for Father's Day BBQ Presents
Natural Low-Calorie Spritzers
Kalosa Natural Spritz Introduces a Premium, All-Natural Spritzer
Cooling Scented Aloe Lotions
Bath & Body Works' Aqua Cool Aloe Lotion Blends in with Ease
Scent-Based Travel Agencies
Thalys' 'Scents of the City' Uses Aroma to Inspire World Exploration
Steakhouse Cocktail Mixes
The Keg Ceasar Mix Lets Users Create Restaurant-Inspired Drinks at Home
Charitable Space Adventures
Donating to the Ticket to Rise Contest Could Win You a Ticket to Space
Soothing After-Sun Creams
Burt's Bees After Sun Soother is Able to Calm Irritated Skin
Metallic Touchscreen Laptops
The HP Spectre X2 Has an Aluminum Case and Copper-Coated Stand
Celebratory Canadian Cocktail Kits
The LCBO's Caesar Entertaining Kit Celebrates Canada's Birthday
Papaya-Based After Sun Lotions
The Hawaiian Tropic Brand Offers a Lotion for Irritated Skin
Bus Stop Pizza Deliveries
Domino's UK Will Now Deliver Pizza to Customers on a Bus Route
Collective Blood Drive Campaigns
LYNX and the Australian Red Cross Express 'Love is in Your Blood'
Touchscreen Control Mouses
The 'Volatas' Scroll Wheel Mouse Changes to Different Computing Needs
Off-Road GPS Dash Cams
The Magellan TRX7 CS Works in the Car and on Uncharted Routes
Statement-Making Beauty Ads
'philosophy' Launches a Campaign in Support of Mental Wellness
Program Preview Remotes
This Touchscreen Remote Control Offers Advanced Control Over the TV
Spontaneous Candy Bar Ads
This Cadbury Dairy Milk for India Ad Plays on Bollywood Themes
Standalone Copper Washbasins
The Tropfen Washbasin is Both Elegant and Luxurious
Male-Specific CC Creams
Formen's Brightening CC Cream Combines Six Different Products into One