Brand engagement campaigns go a long way in establishing a healthy relationship between the provider and the consumer. Seeing that society is currently in the midst of a digital revolution, it is important for companies to focus their marketing efforts on relevant technologies. Thus, with reference to the current state of affairs, social media engagement campaigns are incredibly popular.
While some companies have a more traditional approach to branding initiatives like selfie-promoting and hashtag-based promotions, others have a more progressive attitude. During the World Cup, for example, Sweedish company Norrlands Guld printed real-time tweets on the foam of its beer. Fashion brands, on the other hand, rely on a fully digital influencer — Lil Miquela, to spark buzz around their clothing and other companies like American Express create totally interactive social media engagement campaigns with irresistible and artistic photo opportunities.
50 Social Media Engagement Campaigns
50
Social Media-Inspired Marketing Techniques
Three Creatives Collaborated on an adidas Ad Campaign
49
Experiential Beauty Activations
Rihanna and Sephora Tailored the Summer Body Launch to Millennials
48
Immersive Artist-Designed Pop-Ups
Amex's Live Life Experience Features a Foam Pit and Secret Rooms
47
Interactive Crunchy Chocolate Pop-Ups
Guests of the M&M Pop-up Voted on the Brand's Next Flavor
46
Gigantic Meme Culture Editorials
HBX and @Itsmaysmemes Highlight Dramatic Fashion Styles
45
Virtual Fashion Influencers
Miquela Sousa is Instagram's First Virtual Fashion Icon
44
Kaleidoscopic Social Media Branding
Ruslan Khasanov Creates Fluid and Colorful Images for MAC
43
Hyper-Targeted Bar Campaigns
Guinness Uses Social Data from Instagram and Twitter to Engage Fans
42
Gilded Fast Food Burgers
McDonald's is Giving Away a Big Mac Ring Dubbed the 'Bling Mac'
41
Inclusive Ad Campaigns
The 'Find Your Perfect Fit' Campaign Celebrates the LGBTQ Community
40
Cola-Dispensing Armchair Campaigns
Coca-Cola Share Chairs Promote Its 'Share a Coke' Campaign
39
Pop Culture-Celebrating Soda Campaigns
The 2018 Pepsi Campaign Features Famous Icons
38
Social Media Soda Cans
Fanta's Packaging for Halloween Connects to Snapchat Filters and Lenses
37
Empowering In-Store Fashion Shows
Justice's Interactive Back-to-School Campaign Boasts Inclusivity
36
Non-Model Clothing Catalogs
The 'Cast Me J. Crew' Campaign Wants to Highlight "Real People"
35
Miniature Media Magazines
FKA Twigs is Making Social Media Magazine Issues within Instagram Posts
34
Influencer Family Fashion Campaigns
This Acne Studios Campaign Features the Lewis-Anthony Clan
33
Crowdsourced Dress Designs
/Nyden is Using Instagram Stories to Refine Fashion Design Ideas
32
Artful Zine Clothing Lines
FKA Twigs Released the Second Edition of Her Online Zine 'Avantgarden'
31
On-Campus Cookie Giveaways
Insomnia Cookies' Student Events Feature Campus Marketing Reps
30
Deceiving Environmental Campaigns
The World Wildlife Fund launched #TooLaterGram
29
Airport Perfume Installations
The Paco Market is Enticing Travelers with a Selfie Station
28
Luxury eCommerce Experiences
Gucci's Collection Can be Purchased Through WeChat
27
Social Media Queueing Campaigns
Nike Created a Virtual #AirMaxLine for Sneakerheads on Instagram
26
AR Movie Posters
Facebook’s AR Target Tracker Effects Enhance Movie Logos, Images and More
25
Social Media Travel Agencies
VisitScotland Created the #ScotSpirit Instagram Travel Agency
24
Branded Avatar Outfits
Hollister Created a Spring Collection of Bitmoji Outfits for Snapchat Users
23
Fitting Room Ad Campaigns
This American Eagle Campaign Gives All Shoppers the Chance to Be Models
22
Creative In-Game Ads
Nike and McDonald's are Advertising Through a Game on the WeChat App
21
AI Social Media Marketing
Movyl Technologies Developed an AI Tool to Streamline Marketing
20
Beer-Tweeting Soccer Campaigns
Norrlands Guld Honors FIFA with a Playful Social Marketing Stunt
19
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
18
Feminine Teen Skincare
'Justagirl' is a New Skincare Brand That Addresses Teenage Issues
17
Traveler-Connecting Selfie Campaigns
Absolut & JCDecaux Singapore Launch an Interactive Initiative
16
Delay-Inspired Drink Promotions
Gordon's Gin Offers Free Gin and Tonic to Delayed Train Passengers
15
Kissing Fast Food-Branded Contests
Mcdonald's and WeChat Awarded Couples with Free Macarons
14
Real-Time Billboard Movie Tweets
Twitter Partnered with Disney to Promote the New Star Wars Movie
13
On-Demand Snow Billboards
Swiss International Air Lines Made a Tweet-Powered Travel Billboard
12
Car Safety Awareness Sneakers
Vans Decorated Iconic Silhouettes with the Michelin Man
11
Social Media Snack Flavors
These New Kellogg's Rice Krispies Treats Flavors are Permanent Options
10
Festive Donut Social Competitions
This New Dunkin' Donuts Campaign Prompts Social Engagement
9
In-App Purse Promotions
Dior and Wechat Promoted a New Luxury Purse Through the Social Network
8
Hashtag-Based Ordering Services
The DUSSE100 Hashtag Helps Drinkers Reserve a D’ussé VSOP Bottle
7
Crowdsourced Social Media Campaigns
#ReimagineIndia is a Campaign from Visa India
6
Short-Form Soda Campaigns
7UP's #RefresCosas Shares Fun and Entertaining Clips on Social Media
5
Social Media Egg Hunts
Cadbury Set Up an Interactive Easter Egg Hunt on Facebook 360
4
Modern Fairytale Holiday Ads
Debenhams' #YouShall is a Social Media-Style Retelling of Cinderella
3
Ridesharing Karaoke Campaigns
Absolut's 'Uber Karaoke' Reminds That It's Fun to Get Home Safely
2
115-Degree Supermarket Ads
This 10-Second Sainsbury's Ad Was Shot with Snapchat Spectacles
1
Gift-Wrapped Restaurants
Burger King Treated a Facebook Fan to His Own Burger King Restaurant
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AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Automated Customer Engagement Services
'Braze AI' Uses AI for Reachouts Through Various Channels
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Football-Honoring Vibrant Jerseys
Lovers FC Launches a New Jameson Collection of Jerseys
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Influencer Esports Campaigns
Team Liquid is Partnering with Carrefour Brazil for a New Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Esports Beer Sponsorships
100 Thieves Renews its Partnership with Beer Brand Heineken
Influencer Partnership Platforms
impact.com Launches a New Platform for Influencer Management
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Influencer Marketing Platforms
Streams Charts Launches the Influencer Marketing Agency MIRAI
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Grooming Brand Esports Deals
Gillette Partners with the European Organisation Enterprise Esports
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
British Beer Voting Campaigns
The Brixton Brewery YES, WE CANS Campaign Encourages Ballot Casting
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Employee Engagement Tools
Triibe Offers Interactive Newsfeed, Polls, Surveys, and More
Esports Wellness Courses
Entain Foundation U.S. Introduces a New Esports Mental Wellness Campaign
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Campaign-Led Esports Studios
Guild Launches New Creative Services Division Called ‘Guild Studios’
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic