Customizable marketing has the potential to create a favorable connection between the brand's identity and the consumer's perception of it. Initiatives that offer personalization services as campaigns allow the target audience to interact and immerse themselves in the product. Hence, the company is able to establish a worthwhile and loyal relationship with its consumer.
A good example of customizable marketing would be the InstaWhopper — an initiative run by Burger King, where customers could create their own burger via Instagram and then receive their creation at a designated location. In running this customizable marketing experience, Burger King is able to promote a new product, its own restaurant, as well as delight its customers with a burger that is just for them.
42 Customizable Marketing Experiences
41
Sneaker Stencil Kits
The Nike Gakou Flyknit Allows for Complete At-Home Customization
40
3D-Printed Coffee Stoppers
Dixie is Helping People Create Personalized Cups for On-the-Go Drinking
39
Interactive Furniture Fairs
This Fair Allows Visitors to Test Out and Interact with Its Items
38
Customizable Takeout Packaging
Born2Be's Vibrant Takeout Boxes Encourage Play
37
Collaborative Car Design Experiences
Chevrolet Indie Fridays Invited Guests to Spray Paint a Car
36
Bottle Personalization Services
Copper Dog Launched a Customization Service at Selfridges
35
Personalized Pizza Branding
The Make & Take Brand Identity Highlights the Brand's Signature Menu
34
Interactive AR Messengers
The New AR Facebook Messenger Camera Effects Create Engaging Experiences
33
Custom Luxury Driving Shoes
Individuals Can Order a Pair of Their Own #BuickStyle Driving Shoes
32
Personalized Furniture Ads
Cost Plus World Market's Ads Call Out Specific Shoppers
31
Consumer Profile-Creating Platforms
ErnestButler Helps You Build Comprehensive Customer Personas
30
Subconscious Shopping Experiences
The Art of Shopping Presented by eBay Measures Brain Signals
29
Latte Art Workshops
The Nespresso Creatista Studio Mimics an At-Home Barista Experience
28
Simply Elegant Brand Identities
Anagrama Studio Uses Ziploc Bags for Peruvian Flake's Image
27
Personalized Bean Cans
For Its Slogan's 50th Anniversary, Heinz is Offering Customized Cans
26
Custom Candy Contests
This Contest Lets Fans Win a Personalized KitKat with Their Picture on It
25
Rewarding NFC Sneakers
Nike's Limited-Edition Sneakers Share Perks with NikePlus Members
24
Virtual Beauty Concierges
Target Launched a 'Target Beauty Studio' Powered by YouCam
23
Personalized Ride Share Videos
Year with Uber Turns a Rider's 2017 Trip History into a Music Video
22
Musical Soda Campaigns
This Musical 'Share a Coke' Campaign Features 1,000 Personalized Jingles
21
Personalized Whisky Labels
The Glenlivet Scotch is Offering Personalized Labels for Father's Day
20
International Flavor Canned Drinks
The Rubicon Street Drinks are Inspired by Regional Flavors
19
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
18
Consumer-Led Beauty Product Pitches
Sephora Lets Consumers Pitch Their Own Beauty Product Ideas
17
Special Admission Cafes
The Nescafé Taproom Lets Visitors Create Custom Brews on Site
16
Flavorfully Personalized Whiskies
Johnnie Walker My Edition Matches an Individual's Taste Profile
15
Personalized Cookie Tastings
After a Quiz, OREO is Pairing People with Unique OREO Cookie Flavors
14
Snack-Sampling Conveyors
Rowntree's is Launching a Taste Tour Inspired by Sushi Conveyor Belts
13
Nostalgia-Inducing Customization Campaigns
Pepsi Boasts a Create-Your-Own-Can Branding Initiative
12
Rapper-Run Rhinestone Pop-Ups
Joey Bada$$ and Ev Bravado Will Host a Rhinestone Workshop in NYC
11
Personalized Pizza Promotions
Papa Murphy's Latest Campaign Leveraged Big Data to Drive Sales
10
Cereal Brand Bicycles
Kellogg's and State Bicycle Co. Launched a Customizable, Colorful Bike
9
Personalized Meal Boxes
KFC India's 'I-Box' Provides a Printed Selfie in One's Likeness
8
Social Media Meal Boxes
Heinz Created 'Irresistible Posts' That Could Be Ordered and Eaten
7
Personal Caption-Generating Campaigns
Segura Viudas Recently Ran a Unique Social Media Campaign
6
Personalized Rap Chatbots
Jagermeister's Jam Bot Creates Custom Raps for Facebook Messenger Users
5
Affiliate Marketing Automation Platforms
'OfferSync' Offers Total Control Over Customer Experience
4
One-of-a-Kind Jar Packages
Nutella Released Millions of Dissimilar 'Uniqa' Nutella Jars
3
AR Car-Customizing Lenses
BMW Lets Consumers Customize the X2 with Snapchat's Augmented Trial Lens
2
Digital Piñata Promotions
Tostitos is Celebrating Cinco de Mayo 2017 with Personalized Piñatas
1
Personalized Gift-Giving Bots
L'Oreal's 'Beauty Gifter' Simplifies the Task of Giving Beauty Gifts
Related Ideas
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Photorealistic Virtual Models
StudioAvatars are Customizable Avatars for Brand Marketing
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
AI Product Image Generators
Google Product Studio Uses Generative AI to Create Product Images
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Giftable Cookie Boxes
Sugarwish's Customizable Cookie Boxes are Indulgent and Mouth-Watering
AI-Backed Pizza Campaigns
Pizza Hut's 'Your Mood, Your Pizza' Campaign Uses AI to Suggest Items
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Personalized AI Assistants
Swift Creatives Harnesses the Power of Artificial Intelligence
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Digital Fast-Food Restaurants
YUM! Brands is Expanding its Technologies for Digital Sales
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Self-Service Commerce Kiosks
Cantaloupe Go Brings Buy-and-Go Expereinces to Customers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Customizable Sauce Dispensers
Kraft Heinz Debuts a Customizable Sauce Dispenser for QSRs
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Birthday-Ready Snack Boxes
Sugarwish Rounds Its Curated Snack Boxes with a Birthday Option
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Personalized Chatbot Builder Tools
IBM's 'Watson Assistant' can be Used to Create a Useful Chatbot
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Customizable Performance Haircare
Function of Beauty PRO Delivers Customization on a Mass Scale
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Nutritious Meal Delivery Service
Factor's Meal Delivery Service Revolutionizes Healthy Eating
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Digital-Only Burger Promotions
Burger King Just Launched a Digital Exclusive Melt Meals Promotion
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Customizable Halloween-Themed Treat Boxes
Halloween Sugarwish Boasts Customizable Gifting
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Customizable Holiday Treats
Sugarwish Offers Special Holiday Treats as Part of Its Gifting Service
Branded Recipe Book Campaigns
The Weetabix Recipe Book Offers Affordable Dish Ideas
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
AI-Powered Food Platforms
Samsung Food Offers Access to Recipes and More
Expanded D2C Deliveries
Kroger Debuts Two New Spoke Factories to Improve White Glove Deliveries
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Personalized TV Recommendation Apps
Watchworthy Aims to Assist Audiences in Selecting TV Shows
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Customizable Spice Packs
Spiceology's Build-a-Box Promises to Elevate One's Cooking Experience
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
AI-Enhanced QSR Rewards
Wendy's Leverages Artificial Intelligence for its New Rewards Platform
Customized Sales AI
Genius.AI Offers Customized Solutions for Sales and Marketing
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
QR Code Builders
QR Builder Offers a Personalized Solution for Individuals or Businesses
Micro Self-Service Checkout Kiosks
The 365 Retail Markets MM6 Mini Kiosk is Versatile
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Customized Membership Cards
Amaze Technologies Offers Digital Wallet Loyalty Solutions for Brands
Customizable Party-Size Snack Boxes
Sugarwish Intoduces a Party Size Option of Its Service
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Customizable Email Signature Tools
Emailee Turns Email Signatures into marketing opportunities
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Curated Cheese Experiences
Curdbox Will Certainly Delight Cheese Enthusiasts
Customer-Driven Pizza Menus
The Pizza Guys Fan Favorites Lineup Has Four Options
Customized Casual Clogs
Customize Your Crocs Adds Personality to Bulk Footwear Orders
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Automated Storefront Emailing
EmailWish Sends Emails on Your Behalf
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Cost-Effective AI Marketers
AI Marketer Elsa Can Craft Strategies, Curate Emails, and More
Curated Wedding Marketplaces
Minted Weddings Marketplace is a Destination for Decor, Gifts & More
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Custom AI Assistants
Loopin Offers Customer Service Solutions in Countless Industries
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Customizable AI Agents
Lindy Has More Than 3,000 Integrations and is Highly Customizable
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Chef-Prepared Home-Cooked Meals
Zomato Has Launched the 'Everyday' Home-Cooked Meal Service
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic