Alzheimer's disease, cancer, Osteoporosis and mental illnesses are a few of the chronic conditions targeted with these advertisements. In order to raise awareness, support for fundraising campaigns and promote prevention in general, these advertisements make use of a range of marketing tactics.
The incredible popularity of the Ice Bucket Challenge for ALS proved to be the perfect formula for success, pairing crowdsourced content with a challenge format. Although the challenge has been heavily criticized, it's also taught marketers and brands valuable lessons about viral marketing.
In the hopes of seeing a fraction of the success that the ALS Ice Bucket Challenge did, other charities, organizations and healthcare companies are turning to social media to give campaigns a chance of going viral. Some of the more impressive examples of this include the Canadian Cancer Society's Fearless Challenge and Alzheimer Nederland's Facebook marketing stunt for the Alzheimer’s Event.
51 Chronic Condition Advertisements
From Faceless Alzheimer Ads to Villainous Cancer Campaigns:
Laura McQuarrie — Sep 11, 2015 — Marketing
51
Inhaled Insulin Ads
These Ads Demonstrate a Better Way for Patients to Manage Diabetes
50
Empty Bucket Challenges
OndAzul Encourages Participation in the Ice Bucket Challenge Without Water
49
Dessert-Urinating Ads
The Janssen Invokana Diabetes Treatment Campaign is Strangely Sweet
48
Duplicitous Depression Ads
Ads from Samaritans of Singapore Change Meaning When Flipped
47
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
46
Mastectomized Barbie Dolls
DDB's Breast Cancer Campaign for ALCC is Ethnically Eye-Opening
45
Surreal Alzheimer Ads
The Peruvian Association of Alzheimer's Disease Visualizes Memory Loss
44
Ruined Surprise Ads
These Pink October Ads Remind to Check for Cancer So It's Not a Surprise
43
Cartographic Brain Ads
These Brain Map Ads Show How Lost Alzheimer's Patients Feel
42
Doughy Ice Challenges
Pillsbury's Ice Bucket Challenge Video Stars a Brave Poppin' Fresh
41
Sight-Impaired Simulating Projects
YouAreBlind.Com Challenged Creative Teams to Lose Their Vision
40
Charitable Chicken Chain Videos
KFC's Colonel Takes on the ALS Ice Bucket Challenge for Charity
39
Epic Icy Challenges
Old Spice's ALS Ice Bucket Video is as Epic as Expected
38
Icy Clown Videos
Ronald McDonald Accepts the ALS Bucket Challenge with a Smile
37
Classy Ice Bucket Videos
JW Marriott's ALS Awareness Video Features Brings Class to the Campaign
36
Icy Cat Meme Videos
This Ice Bucket Challenge ALS Video Features One Very Grumpy Cat
35
Passive Research-Supporting Apps
The HTC Power to Give App Donates Processing Power to Research
34
Balding Cartoon Campaigns
GRAACC's Bald Cartoons Support Children with Cancer
33
Chilly Cookie Videos
Honey Maid's ALS Ice Bucket Challenge Video Stars a Teddy Graham Cookie
32
Disease-Created Artwork Ads
The Alzheimer's Association Campaign Depicts Fragmented Portraits
31
Jolly Ice Bucket Videos
Macy's ALS Ice Bucket Challenge Video Features Jolly Saint Nick
30
Superimposed Forgetfulness Campaigns
Alzheimer Nederland Used Facebook to Simulate Alzheimer's
29
Villainous Cancer Campaigns
The Med Center Compares Early Stages to Young Evil Historical Icons
28
Immersive Health Campaigns
ICM's Health Campaign Puts People in an Uncomfortable Subway Experience
27
Tweet-Sending Bras
The Nestle SA 'Tweeting Bra' Tweets When It is Unclasped
26
Celebrity Pharmaceutical Campaigns
This Ad Tackles the Stigma Surrounding Mental Illness
25
Arctic Swimming Challenges
Two Tales' Swim in the Arctic Serves as Its Ice Bucket Challenge Entry
24
Posthumous Twitter Campaigns
This Social Health Campaign Features Tweets from Beyond the Grave
23
Interactive Mental Health Videos
Replace the Face is an Evocative Music Video and Message Board
22
Crazy Makeover Campaigns
The If Only for a Second Mimi Foundation Campaign Stars Cancer Patients
21
Courageous Cancer Campaigns
The Fearless Challenge Cancer Campaign is for Taking on Worst Fears
20
Cancer-Fighting Font Campaigns
The 'Buy Fonts Save Lives' Project Supports Cancer Research
19
Depression Awareness Campaigns
GLAMOUR's 'Hey It's OK' Campaign Raises Awareness About Depression
18
Nostalgic Alzheimer's Campaign Ads
Domenico Liberti Erases Family Photos to Evoke Awareness
17
Dangerous Dessert Ads
The Unimed Curitiba Campaign Brings Awareness to Diabetes
16
Camera-Embedded Bras
Nestlé FITNESS' Breast Cancer Awareness Campaign Involves a Hidden Camera
15
Tanning Funeral Pranks
This Campaign Reveals the Dangers of Indoor Tanning and Health
14
Eye-Tracking Donation Sites
Eye Click Donation Only Lets People Donate to ALS Using Their Eyes
13
Forgetful Granny Ads
The Alzheimer Association Turkey Campaign Provides an Important Warning
12
Tearjerker Tissue Ads
Scotties Has Remarkable Women Share Their Cancer Survivor Stories
11
Wrinkle-Inducing Skin Cream
This Breast Cream Lets Users Check for Breast Cancer & Saves Lives
10
Sun-Made Soccer Fields
Cancerfonden's Play in the Shade Campaign Features a Uniquely Shaded Field
9
Comedic Cancer Campaigns
The Joke Appeal Brings Humor to the Lives of Young People with Cancer
8
Faceless Alzheimer Ads
The Project Lembrar Campaign Focuses on Unforgettable Moments
7
Cancer Patient Orchestras
Larynx Cancer Patients of Unexpected Choir Perform Classic Beatles Songs
6
Lonely Cancer Campaigns
Macmillan's Cancer Campaign Simulates the Disease with an Isolation Box
5
Medical Research-Supporting Alarms
Powersleep is a Phone Alarm App That Donates Power to Research
4
Blogger Cancer Campaigns
The Swedish Childhood Cancer Foundation's Blog Battle Helps Everyone Win
3
Fortitudinous Bone Campaigns
This Osteoporosis Health Campaign Urges People to #LaceUpForBones
2
Cartoon Cancer Campaigns
This Cancer Awareness Campaign Advises Protection for Outdoor Workers
1
Icy Awareness Challenges
This Celebrity Ice Bucket Challenge Has Tom Cruise Take the Plunge
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Sour Candy Challenges
1UP Candy's Kit Challenges Sour Candy Fans to Keep a Straight Face
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Senior Safe Sex Campaigns
Jems Launched a Bold New Campaign Called “F#cking Old”
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Interactive AI Sommeliers
Chronic Cellars' Mascot Answers Wine Questions in Augmented Reality
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
AI-Generated Cancer Exhibitions
Gallery of Hope Uses AI to Picture Patients' Future Memories
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Erectile Dysfunction Ads
MangoRx Launches Bold Campaign for Erectile Dysfunction Normalization
30-Day Brain Health Challenges
Neuriva's Challenge Pairs Supplements with Stimulating Brain Games
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Villainous Board Game Campaigns
The Monopoly All is Fair Campaign Leans into Competition
Sonic Cell Campaigns
The Most Beautiful Sound Captures the Sound of Dying Cancer Cells
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Immersive Memory Loss Simulators
Lost in the World Brings Alzheimer's Awareness to Gen Z Gamers
Faceless Mother Campaigns
Peanut's Invisible Mothers Visualizes the Solitude Women Experience
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
Gen Z Mental Health Platforms
Batiste's Cause Marketing Platform Supports Gen Z Mental Health
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Suicide Prevention Campaigns
To Write Love on Her Arms Launches Its 12th Annual Campaign
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Action-Oriented Mental Health Initiatives
TUNED IN To Mental Health Boosts Support & Curbs Stigma
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Quickly Accessible Health Information
YouTube's Announced First Aid Information Shelves
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
AI-Based Experiential Campaigns
#KnowtheSigns Uses AI to Raise Awareness on World Diabetes Day
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Charitable Beauty Initiatives
Neutrogena Canada Sponsors the 7 Summits Snowshoe Challenge
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Alcohol-Free Fundraiser Challenges
Dry Feb Helps to Raise Funds for the American Cancer Society
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Health Network Brand Campaigns
The University Health Network Announced its 'UHNITED' Campaign
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
No-Nonsense Cereal Campaigns
'Shreddie for Anything' Challenges Complicated Morning Routines
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Cutesy Cancer Charity Campaigns
One Stop and Young Lives vs Cancer Partnered on a New Campaign
2SLGBTQI Demetia Awareness Campaigns
'Help Us Remain' Emphasizes the Need for Dementia Support
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Educational Charity Campaigns
'Learning Palooza' Empowers Communities through Education, Action
Awareness-Raising Silk Bedding Lines
LILYSILK Teams Up with the National Breast Cancer Foundation
Inclusive Driving Campaigns
Localiza Will Help People with Down Syndrome Learn How to Drive
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Clean Water CSR Campaigns
The Give Water, Give Health Campaign Provides Clean Water for Thousands
Meal Donation Food Products
O Organics 'Fight Hunger, Serve Hope' Initiative Helps Kids in Need
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Cost-Effective AI Marketers
AI Marketer Elsa Can Craft Strategies, Curate Emails, and More
Child-Focused Handwashing Ads
Lifebuoy Continues Global Handwashing Campaign, H for Handwashing
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Cancer-Focused CSR Initatives
Sovereign Trust Funds a Cancer-Fighting Quiz for Nigerian Students
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Children-Supporting Trust Initiatives
The Children who Trust Again Campaign Supports Abuse Victims
Alcohol-Free Charity Fundraisers
Canadian Cancer Society Hosts 9th Dry Feb for Cancer
Charitable Anniversary-Celebrating Initiatives
Earth Therapeutics Emphasizes Mental Health
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Sibling Caregiver Campagins
CDSS Launches 'Care Instructions' Campaign
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Charitable QSR Burger Campaigns
The A&W Burgers to Beat MS Campaign Supports Canadians with MS
India-Based Senior Campaigns
The Alappuzha Social Justice Department Launches an Elderly Campaign
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Crisis Response Services
Charity Launches a Free Community Crisis Response Service for Tragedies
Charitable Candy-Inspired Pins
The Love Hearts Pin Badges Benefit the Alzheimer's Society
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic