These beer branding innovations range from car culture beer collections to embossed craft beer cans. When it comes to eye-catching beer labels, standouts include Folks Craft Brewery's illustrated bottle designs which celebrate the act of sharing beer across cultures. Director Brewery Co's Star Wars and Indiana Jones-inspired beer labels are another standout with fun names like 'Indiana Hop' and 'Star Weiss' as twists on classic movie titles.
When looking at remixed brand identities that are getting a fresh overhaul, the Carlsberg Export re-branding comes to mind. The brewer's recent branding overhaul includes sleeker and thinner font, along with more contemporary packaging that draws inspiration from Danish design principles.
Other examples to note include Apollo Freedom Brewery's limited edition beer collection which celebrates various lunar phases in a fun way.
35 Beer Branding Innovations
From Car Culture Beer Collections to Embossed Craft Beer Cans:
Jana Pijak — Sep 5, 2017 — Art & Design
35
Car Culture Beer Branding
Hot Rod Oil Beer Correlates Craft Beer to Muscle Cars
34
Multi-Lingual Beer Branding
Bionic Brew Features Playful, Futuristic Branding
33
Whimsical Craft Beer Labeling
This Beer Branding Uses an Illustration from a Popular Artist
32
Geometric Beer Branding
Peter Saville Created a Modern Packaging Design for 'Switch House' Beer
31
Embossed Craft Beer Cans
These Beers Feature a Minimal Design with Coordinated Colors
30
Vintage Graphic Beer Branding
This Beer Puts a Quirky Vintage Twist on Its Packaging
29
Feminist Beer Branding
This Labeling Was Designed to Oppose the Sexualization of Women in Media
28
Modernized Vintage Beer Branding
This Beer Mixes Contemporary Designs with Traditional Ones
27
Craft Wine Bottles
This Packaging for Origin Wine is Styled Like a Craft Beer Bottle
26
Saturated Seasonal Beers
This Beers Come in Vibrant Patterns That Reflect Their Purpose
25
Multicultural Beer Branding
Folks Craft Brewery Celebrates Sharing Beer Across Cultures
24
Vibrant Beer Branding
The Prime Authentic Premium Beers Packaging is Millennial-Focused
23
Filmic Beer Branding
The Director Brewery Co Names Its Brews After Iconic Movies
22
Tropical Craft Beers
Cans from the Maui Brewing Company Embrace Island Beer Branding
21
Sci-Fi Beer Branding
These Beer Labels Feature Fictional Events and Characters
20
Vibrant Nightlife Beers
Haudegen's Modern Beer Branding Boasts Light-Up Details
19
Pixelated Beer Branding
This Collection of Beers Offers Something for Everyone
18
Monstrous Beer Branding
Bayou Teche Brewing's 'Swamp Thing IPA' Takes Inspiration from Legends
17
Definitional Beer Branding
This Descriptive Beer Labeling is Inspired by Dictionary Formats
16
Upscale Oceanic Beer Branding
The Kelpie Brewery Bottled Beer Draws Inspiration from the Sea
15
Insect-Themed Beer Branding
These 'WhittleWood' Beers are Made With Eco-Friendly Practices
14
Millennial-Focused Beer Branding
The Lidskae Brewery Master Collection Includes IPA and Ginger Ale
13
Revamped Classic Beer Identities
The Carlsberg Export Brand Underwent a Significant Rebranding
12
Farm-to-Table Beer Branding
Almanac Fresh Beer Series Packaging Reflects its Agricultural Brewing
11
Neon Sign Beer Branding
This Wise Blood Ipa's Packaging is Simple but Impactful
10
Lunar Beer Branding
This Beer Labeling is Offered in Limited Edition Bottles
9
Sheep-Inspired Beer Labels
These Narrative Beer Bottles Feature Illustrations That Tell a Story
8
Sketched Beer Branding
The Tribu DDBº Agency Created a Sketch Design Beer for Clients
7
Hybrid Beer Rebranding
The Łomża Jasne Beer is Positioned Between Craft and Mass Market Brews
6
Characterized Microbrewery Beers
This Beer Was Designed by an Illustrator and Street Artist
5
Wooden Knot Beer Branding
The Pure Brewing Knot Murky IPA Has a Natural Can Design
4
Geographic Beer Branding
Noroest Cerveja is Offering Beer Marked by Geographic Coordinates
3
Cricket-Inspired Beer Branding
The 'Cricketers Arms' Beer Was Designed to Promote Camaraderie
2
Brawny Beer Branding
Brewfist Packaging Celebrates Hard Work and Manual Labor
1
Grapefruit-Flavored Beers
These Summer Beers Are Part of a Design Agency's Promotional Gift
Related Ideas
Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Beer-Branded Ambient Collections
The One of These Days x Pabst Blue Ribbon Capusle Just Launched
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Pint-Imprinting Snow Boots
Guinness Foot Pints Will Leave an Impression in the Snow
AI-Created Natural Beers
AB InBev Launches an AI Beer Named 'Beck’s Autonomous'
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Asian Restaurant Brand Pilsners
P.F. Chang's Has Luanched Its First Beer, the Ha-chi 5251 Pilsner
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Beer-Paired Noodle Cups
Nissin Created a Guide to Pairing Cup Noodles and Beer for Oktoberfest
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Celebratory Football Beers
The Camden Invincibeer is Inspired by the Arsenal FC
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Brewed Beer-Scented Deodorants
BrewDog's Iconic Punk IPA is the Scent of its New Deodorant
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Plastic Ring-Eliminating Packaging Machines
Labatt Breweries of Canada Invests in Sustainability
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Branded Electric Vehicle Beers
The Tesla CyberBeer is Limited-Edition and Elegantly Packaged
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Crisp Low-Calorie Lagers
Hero95 is a Low-Carb Beer Brewed for Active Lifestyles
Star-Shaped Ice Cubes
Heineken Laos' Beer Ice Cubes are 20% Colder Than Ordinary Frozen Ice Cubes
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Luxury Car-Branded Eyewear
BMW Eyewear Revealed it New Spring/Summer Collection
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Nostalgic Scottish Beer Collections
Vault City Launches the New Irn-Bru-Inspired Beer Lineup
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Card-Themed Craft Beers
Norwalk Brew House and Don Clemente Lotería Made Cans Inspired by Lotería
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Summer Beer Excuse Generators
Samuel Adams Launches 'I Can't' Can to Help Escape Unwanted Plans
Star-Shaped Beer Ice Cubes
Heineken Laos Creates its own Beer Ice Cubes with Slow Melting
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Easy-Drinking Rosé Beers
Carlsberg 1664 Rosé Blends Wheat Beer with Peach, Red Berries and Spice
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
High-Caffeine Energy Cans
Barr Soft Drinks Launches the Pwr-Bru Big Can Energy Drinks
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Flagship Light Lagers
This All-American Lager Appeals to Beer Lovers Of All Stripes
Winter-Ready Bright Tonal Streetwear
Huffer Works Together with Steinlager on a Limited Collection
Two-Tabbed Beer Cans
Nendo Unveils Its New Beer Can Design with Two Opening Tabs
Richly Flavored Beer Brandys
This Collaborative Beverage Offers An Appealing Blend Of Flavors
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Carbon-Negative Beers
These Gipsy Hill Beers Have Received Carbon Negative Certifications
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Tech-Themed Craft Beers
Nothing Unveils Its Latest 5.1% Craft Beer
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Lightly Refreshing American Lagers
This Tasty Lager Pays Tribute to Indiana's Brewing Traditions
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Clean Low-Carb Beers
Lean Brew Boasts 35% Fewer Calories Than Other IPAs on Average
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Defiant Women-Celebrating Beers
The 'Miss Defy' Kolsch-Style Beer is Part Lager & Part Ale
Collaborative Beer Lineups
Goose Island Beer Co. Debuts a Collaboration with Two Distilleries
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Canned Craft Stout Lines
Hall & Woodhouse Introduces the Brand-New Craft Beer Brand Outland
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Diversified Lager Variety Packs
This Variety Pack Comprises a Delicious Assortment Of Fine Lagers
Diversified Beer Variety Packs
This Collection Comprises a Trio Of IPAs and a Sessionable Ale
Americana Autumn Apparel
Coors Banquet and Brixton Debut a Merchandise Collection
Electric SUV-Inspired Beers
Tesla Unveil Its Latest GigaBier Inspired by Its Cybertruck
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Varsity Sports-Branded Beers
This Craft Lager Celebrates Indiana University Athletics
Baseball Beer Branding
Philadelphia's Yards Brewing is Teaming Up With MLB Star Kyle Schwarber
Patiently Brewed Premium Lagers
This Beer Benefits From a 'Low and Slow' Fermentation Approach
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Neighborhood-Inspired Kolsch Beers
These Beers Pay Tribute to San Diego's 'North Park' Area
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Bold Personality-Packed Beers
White Castle & Evil Genius Beer Company Made 'Main Character Energy'
British Beer Voting Campaigns
The Brixton Brewery YES, WE CANS Campaign Encourages Ballot Casting
Light American Canned Beers
The American Rebel Brand Expands into the Beer Industry
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Brewery-Fresh Premium Lagers
This Unpasteurized Canned Lager Delivers a Clean and Crisp Flavor
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Sessionable Beer Variety Packs
This Summertime Pack Offers Four Distinctly Delicious Types Of Beer
Cancer Research-Supporting Beers
This Kolsch Beer Helps Raise Funds For Brain Cancer Research