Brewfist establishes itself as the beer a man will crack open after his shift in the mines or on the construction site––its identity values "bold opinions, no compromise, hard work and commitment." The beverage then becomes a golden reward at the end of a tough day. Could you position your product any better?
This brand of beer already had a strong reputation in Italy before ByVolume began its rebranding work. It divided the offering into three clear lines of products: barrels, collaborations and core beverages. Reinvigorating the original names for each recipe, the creative team devised new masculine imagery through illustrations that feature physical laborers, athletes, academics and adventurers. Bright colors and a bold style reassert the strength of Brewfist.
Key Themes Behind This Trend
- Masculine Branding
- There is an opportunity for companies to rebrand with a more masculine identity, appealing to hard-working men.
- Distinct Product Lines
- Creating distinct categories of products can provide clarity for consumers and differentiate products from competitors.
- Bold Branding
- Using bright colors and bold imagery can make a brand stand out and assert its strength.
Where This Applies
- Beer
- Breweries can create distinct product lines with bold, masculine branding to appeal to hard-working men.
- Athletic Apparel
- Athletic apparel brands can use bold branding featuring physical laborers and athletes to appeal to consumers looking for high-performance gear for hard work and adventure.
- Construction
- Construction companies can rebrand with a more masculine identity, featuring physical laborers and a focus on hard work to appeal to potential employees and customers.
