Brewfist establishes itself as the beer a man will crack open after his shift in the mines or on the construction site––its identity values "bold opinions, no compromise, hard work and commitment." The beverage then becomes a golden reward at the end of a tough day. Could you position your product any better?
This brand of beer already had a strong reputation in Italy before ByVolume began its rebranding work. It divided the offering into three clear lines of products: barrels, collaborations and core beverages. Reinvigorating the original names for each recipe, the creative team devised new masculine imagery through illustrations that feature physical laborers, athletes, academics and adventurers. Bright colors and a bold style reassert the strength of Brewfist.