The beer brand Cricketers Arms has rebranded in order to appear more modern and visually appealing.
The redesign was undertaken by the creative agency 'Bonney Creative' for its client 'Asahi Premium Beverages.' Cricket is an extremely popular sport in Australia – the same region where this brand is based. The Cricketers Arms brand has a "heritage anchored in post-game mateship" and designed this beer to continue on that path. The beer is supposed to function as a nostalgic beverage that brings to mind "traditional sporting values, etiquette, camaraderie and achievement."
This beer brand is able to use its heritage and company principles to promote itself, and its redesigned collection of beers work to ensure that the brand remains a mainstay in future generations' festivities.