Oitava Colina is a microbrewery in Lisbon, Portugal that enlisted Vasco Padrao to create the branding for its ales.
After understanding the origins of the microbrewery, Vasco Padrao decided to enlist a Portuguese illustrator and street artist to help create the imagery for the beer bottles -- with the result being three different characters to go along with each beer. Set off with the question ''Who is our beer?," the designers were able to answer just that. The characters on each beer are drawn in a street art style and are able to offer unique imagery to go along with the India Pale Ale, Robust Porter and Lisbon Lager that the microbrewery offers.
This creative beer branding works to create a story behind the brand that peaks consumer interest.
What's Driving This Trend
- Microbrewery Branding
- Opportunity to create unique and compelling branding experiences for microbreweries through collaborations with artists and illustrators.
- Street Art-inspired Label Design
- Opportunity to incorporate street art aesthetics into beer label designs, providing a visually appealing and distinctive product.
- Character-driven Beer Branding
- Opportunity to develop beer packaging that features characters, allowing brands to convey a story and capture consumer interest.
Who This Affects Most
- Craft Beer
- Disruptive innovation opportunity in the craft beer industry through creative branding and label design.
- Art and Design
- Opportunity for collaboration between breweries and artists or designers to create unique branding experiences.
- Beverage Packaging
- Opportunity to innovate beverage packaging by incorporating character-driven designs and storytelling elements.
