This brand's collection of beers features modern symbols as well as ones that were inspired by traditional or historical imagery.
Called 'Osiris Brew,' the brand is based in St. Petersburg, Russia and named after the Egyptian god of the afterlife with the same name. The company's logo is inspired by the 'Eye of Horus' -- after Horus, who was the son of Osiris. While it has its mythological influences, the beer also has modern aesthetic elements. This comes in the form of abstract pixelated graphics that are different for each individual beer. The collection of beers comes in a pack that includes six different flavors.
This beer branding is able to expertly fuse mythological elements with modern design in a way that is thought-provoking.
Why This Trend Is Growing
- Mythological-inspired Design
- Opportunity for brands to incorporate mythological elements into modern design to create thought-provoking visuals.
- Abstract Pixelated Graphics
- Potential for brands to utilize abstract pixelated graphics to create unique and visually appealing packaging designs.
- Packaging Variety
- Opportunity for brands to offer diverse collections or packs of products with different flavors or attributes to cater to a wider consumer audience.
Industries Being Reshaped
- Brewing
- Disruptive innovation opportunity for breweries to explore creative and visually striking beer branding inspired by mythology and modern design.
- Graphic Design
- Industry professionals can explore the use of abstract pixelated graphics as a design trend in packaging, branding, and visual communication.
- Consumer Packaged Goods (CPG)
- Brands in the CPG industry can consider offering variety packs with different flavors or attributes to attract a broader range of consumers.
