These August 2017 interactive trends demonstrate some of the different ways that brands can increase their appeal among consumers by using creative means to ensure that their product or service remains memorable.
In order to promote a new supernatural TV series called 'Midnight Texas,' Syfy created a campaign dubbed 'Food and Fortune,' which combines BBQ burger sliders from Breddos Tacos with fortune telling from Ryan Gooding. The pop-up was exclusive to social media influencers and members of the media, who helped to spread the word on the new series and what it has to offer.
Also featured in these August 2017 interactive trends is the new Harry Potter ride at Universal's Island of Adventure. Like other rides that are centered around the wizard world, the park's latest addition aims to bring fans closer to the fantasy by allowing them to encounter realistic representations of the characters and immerse them into magical settings.
Top 50 Interactive Trends in August
From Food-Focused Automotive Pop-Ups to Musical Soda Campaigns:
Riley von Niessen — Aug 27, 2017 — Marketing
50
Instant Photography Pop-Ups
Polaroid is Marking Its 80th Anniversary with Its First-Ever Pop-Up
49
Gaming App Pop-Up Cafes
The Candy Crush Cafe Was Hosted Over a Two-Day Period in London
48
Song-Sharing Beer Bottles
The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
47
TV-Watching Retreats
Three Mobile, Samsung and Netflix Launched a 'Bed 'N' Binge' Retreat
46
Intelligent Vending Machines
Coca-Cola's AI Vending Machine Brings Joy to Purchasing a Drink
45
Multi-Sensory Beverage Pop-Ups
Perrier Flavor Studios Aims to Engage All of the Five Senses
44
Sensorial Festival Activations
The British Summer Time Festival Hosted the Moretti Gran 2017
43
Interactive Fast Food Windows
KFC and Robinsons are Celebrating Wimbledon with a Pong Game
42
Immersive Sci-Fi Hotels
Disney's Interactive Hotel Welcomes Fans into the World of Star Wars
41
Mobile Nap Trailers
Casper's UK Sleep Tour Introduces a 'Sleepmobile' on Wheels
40
High-Tech Pop-Up Barbershops
The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
39
Empowering Footwear Stores
This ASICS' Store Concept Helps Consumers Understand Their Own Needs
38
Bespoke Wimbledon Beer Pop-Ups
The Stella Artois Vantage Point Was Present at Wimbledon 2017
37
Customized Cookie Gifts
Oreo is Sending #MyOreoCreation Prototypes to Individual Fans
36
Champagne Cocktail Pop-Ups
Le Crown and Cactus Pub Was Hosted by Chambord in London
35
Tequila Drinking Fountains
For National Tequila Day, Jose Cuervo Created a 'H2Cuervo' Fountain
34
Animatronic Order-Taking Robots
KFC Has Created a Colonel Sanders Robot to Take Drive-Thu Orders
33
Summer Wine Brand Activations
Campo Viejo's 'Fiesta de Color' Includes a Personalization Station
32
Unbranded Phone Case Designs
The HSBC Mobile Studio Tour Lets Users Create Customized Phone Cases
31
Millennial-Only Food Trucks
'Drop' Will Give Millennials the Chance to Eat Avocado Toast for Free
30
VR Gin Tours
Slingsby is Inviting Fans to Immerse Themselves in the 'Spirit of Harrogate'
29
Custom Candy Contests
This Contest Lets Fans Win a Personalized KitKat with Their Picture on It
28
Holistic Wellness Conferences
The W.E.L.L. Summit Aims to Provide a 360-Degree View of Wellness
27
Musical Soda Campaigns
This Musical 'Share a Coke' Campaign Features 1,000 Personalized Jingles
26
AR Shopping Apps
Fashion Retailer YOOX Now Lets Users Try On Accessories with the Lumyer App
25
Virtual Reality Advertisements
Google is Experimenting with Ads to Be Placed Inside of VR Worlds
24
Edible Fruit-Flavored Mists
Bompas & Parr's 'Future Forest' Boasts Multi-Sensory Experiences
23
VR Champagne Tastings
Nicolas Feuillatte is Set to Host a VR Tasting Experience
22
Commemorative Taxi Carriages
Audible is Marking Jane Austen's Death with Taxi Rides in London
21
Snack-Sampling Picnics
Nut Butter Brand Pip & Nut's 'Pipnic' Pop-Up Shares All-Day Snack Ideas
20
Facial Hair Galleries
Panatonic Launched its 3-in-1 i-Shaper Trimmer with an Unusual Exhibition
19
Haunted Gaming Experiences
'The Haunted Experience' a Brave Gamer to Play in a Haunted House
18
3D-Printed Dating Pop-Ups
Match.com's 'Model Males' Pop-Up Showcases 3D Figures of Members
17
Wizard-Themed Thrill Rides
Universal's Island of Adventure Announced a New Harry Potter Ride
16
CG Beverage Displays
This Dynamic Asahi Beer Sign Calls Consumers Over to Look at Products
15
Snack-Sampling Conveyors
Rowntree's is Launching a Taste Tour Inspired by Sushi Conveyor Belts
14
Dessert-Decorating Workshops
Food Network is Promoting Its Bakers vs Fakers Show with 'The Fakery'
13
Fortune-Telling Food Trucks
Syfy's Food and Fortune Food Truck Promotes 'Midnight Texas'
12
Aerial Eclipse-Viewing Parties
Southwest Airlines Flights is Hosting Events for the Eclipse
11
Weekly Summer Cocktail Sessions
The Belvedere Sunset Sessions Take Place Each Week at Sky Garden
10
Interactive On-Campus Marketing Campaigns
pureLYFT Hires Student Ambassadors to Reach College Kids
9
Wild Yeast Beers
Black Project's Collection of Spontaneous Fermentation Beers are Ultra-Exclusive
8
Mixed Reality Cognac Displays
Rémy Martin's Alcohol Display Comes to Life with Microsoft HoloLens
7
Underwater Train Voyages
'Eurostar Odyssey' Takes Passengers on a Virtual Journey Under the Sea
6
Personalized Museum Recordings
The Field Museum is Giving Exhibits Voices with a Recording Booth
5
Food-Focused Automotive Pop-Ups
Honda's Civic Tour Includes 'City Flavor' Food & Music Experiences
4
Interactive Light-Up Installations
The 'OH!' Orb at Science World Can be Customized by Passersby
3
Cycling Studio Ambassador Programs
The SoulCycle College Ambassador Program Promotes Fitness
2
Pop-Up Investment Eateries
Investec's Click and Investaurant Helps Diners Gauge Their Risk Levels
1
Social Media Music Ambassadors
The Apple Music Ambassadors Use Twitter to Promote the Service
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Magical Holiday Meal Boxes
Uber Eats is Selling. Wizarding World Holiday Trunk This Christmas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Fantasy Energy Drink Activations
Monster Energy Ultra Taps Pinky for a New Brand Activation
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Restaurant Fighting Game Collaborations
McDonald's and Warner Bros are Releasing Multiversus Toys
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
Eclipse-Themed QSR Promotions
Wendy's Totality Free Small Frosty Offer is Available for One Week
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Late-Night Burrito Promotions
The Chipotle Boorito Tradition is Evolving to Suit Gen Z Diners
Anime-Inspired QSR Deals
McDonald's is Debuting a New Collaboration with Hello Kitty and Yu-Gi-Oh!
Celestial Celebration QSR Deals
The Burger King Total Eclipse BOGO Whopper Deal is Online Only
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Moon Festival-Inspired Snack Boxes
Tokyo Treat Boasts a Moon Festival Theme with Its Latest Box
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Unusual Food Tattoo Challenges
Omaha Steaks Offers Free Lifetime Burgers in Exchange for a Tattoo
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Augmented Reality Menu Items
Denny's New Mac N’ Brisket Sizzlin’ Skillet is Part of Its AR Menu
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Mexican Holiday Tequila Pop-Ups
The 1800 Taste Tiendita Returns for Cinco De Mayo
Festival-Inspired Japanese Snack Boxes
TokyoTreat's Subscription Box is Themed & Limited-Edition
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Tiny Tasting Menus
Disney+ and Uber Eats Created Small Bites for the New Ant Man Movie
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Digital Fast-Food Restaurants
YUM! Brands is Expanding its Technologies for Digital Sales
Co-Branded Cat Podcasts
TEMPTATIONS & 'Crime Junkie' Co-Host for Unique Podcast Series
Drink-Shaped Gaming Devices
7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game
Horror-Themed Overnight Experiences
The Warner Bros Icons of Horror Sees Iconic Wax Figures
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Nostalgia-Inducing Candy Cocktails
Smokey Bones is Serving New Adventures in Candy Land Cocktails
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Sci-Fi Series Metaverse Activations
H&M is Launching an Experience Within H&M Loooptopia on Roblox
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Rapper-Branded QSR Pop-Ups
Snoop Dogg Just Unveiled a Snoopified Dogg in Tha Box Restaurant Pop-Up
Hot Pot-Flavored Burgers
These Lotteria Burgers Come in a Variety of Options
Bold Burger Lineups
Huddle House Has Begun Testing a Bold Burger Lineup and a New Sandwich Lineup
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Comic-Themed QSR Burgers
The Burger King Spider-Verse Whopper is Arriving Soon
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Bar Snack Pizzas
The Tombstone Bar Snacks Pizza Shares a Sampling of Favorite Late-Night Eats
Erie Halloween Pop-Ups
Black Lagoon Unveils Eerie 2023 Pop-Up Locations for Halloween Thrills
Slimed Food Festivals
Nickelodeon Hotels & Resorts is Hosting Its First-Ever Food & Slime Festival
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Virtual Coin Drop Games
Taco Bell Coin Drop is Being Revived Digitally via the Brand's Mobile App
Expansive Tex-Mex QSR Menus
These New Taco Bell Menu Items are Arriving for 2024
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Celebrity Offspring Pop-Up Restaurants
Uber Eats Brings Brooklyn Beckham's Cooking to Your Door
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Remixed Spiced Cheese Snacks
These Frito-Lay Snacks Include New and Returning Flavors
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Spicy Pepper QSR Foods
These Burger King Ghost Pepper Menu Items Pack the Heat
Virtual QSR Drive-Thrus
Smashburger Unveils its First Virtual Drive-Thru Window
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Horror-Themed QSR Short Films
The Jack In The Box 'Feeding Time' Short Film Offers Free Food
Breakfast QSR Marketing Campaigns
IHOP Partners with TikTok for Newest Release
Bright Red Halloween Tacos
Jack in the Box is Introducing a New Angry Monster Taco
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Burger-Inspired Ice Creams
So Cute Ice Cream's Cheeseburger Ice Cream is Served with a Pickle
Movie-Themed Meal Kit Sweepstakes
This Old El Paso Tortilla Pockets Kit Celebrates TMNT
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Pretzel Bun Steakburgers
Freddy's Has a New Pretzel Bacon BBQ Steakburger as of June 21, 2023
Haunted Winchester Houses
Spirit Halloween Carves Out a Week of Surprises Ahead of Spooky Season
Promotional Pizza Roll Deliveries
Totino’s Pizza Rolls Can Be Ordered on Super Bowl Sunday
Virtual Restaurant Drive-Thrus
Smashburger's Virtual Drive-Thru Offers Convenience & Accessibility
Football Weekend QSR Promotions
The Wendy's Deal-ivery Promotion Offers Ample Deals
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Social Media Star Brands
Toddy Smith Introduces His GothicMochas Clothing Brand
Autumnal Lunar Burgers
The Mos Burger Tsukimi Focaccia is Arriving for Fall in Japan
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Pop-Up Celebrity Cookie Bakeries
The Cravings x Shopify Bakery and Pop-Up is Only in LA
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Regionally-Inspired Barbecue Menus
City Barbeque Just Kicked Off its Flavors of America Road Trip
Sushi-Themed Sneaker Silhouettes
Connecting Plots and Menulog Debut a New Sushi-Inspired Campaign
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Tennessee-Style BBQ Burgers
BurgerFi's New BBQ Rodeo Burger Features Memphis Sweet BBQ Sauce
Content-Inspired QSR Meals
McDonald's As Featured In Meal Takes After Meals in Movies and More
Subway Pizza Deliveries
Pizza Hut x Teenage Mutant Ninja Turtles Offers Underground Delivery
Dystopian TV Series Meals
Grubhub's Nuka-Blast Burger Meal Celebrates the New 'Fallout' Series
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Weekly Tex-Mex Meal Campaigns
Old El Paso Encourages Fajita Fridays in its Latest Campaign
Americana QSR Meal Deals
These Jack in the Box App Deals Celebrate the Fourth of July
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Distillery-Backed QSR Items
Wahlburgers and Sugarlands Launch the Moonshine-Infused BBQ Sliders
Recipe Delivery Promotions
The Gousto The Battle of the Buns Range is Arriving with a Promotion
QSR Crime Podcasts
Wendy's Created a True Crime Podcast Called The Burger Files
Fall-Themed Burger Menus
These New Wayback Burgers Menu Items Come in Three Options
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Melty Texas Toast Burgers
BurgerFi Just Debuted Its New Texas Toast Patty Melt
Crispy Summertime Tacos
The Torchy's Taco Baja Fish Taco Has Arrived for Late Summer