These August 2017 interactive trends demonstrate some of the different ways that brands can increase their appeal among consumers by using creative means to ensure that their product or service remains memorable.
In order to promote a new supernatural TV series called 'Midnight Texas,' Syfy created a campaign dubbed 'Food and Fortune,' which combines BBQ burger sliders from Breddos Tacos with fortune telling from Ryan Gooding. The pop-up was exclusive to social media influencers and members of the media, who helped to spread the word on the new series and what it has to offer.
Also featured in these August 2017 interactive trends is the new Harry Potter ride at Universal's Island of Adventure. Like other rides that are centered around the wizard world, the park's latest addition aims to bring fans closer to the fantasy by allowing them to encounter realistic representations of the characters and immerse them into magical settings.
Top 50 Interactive Trends in August
From Food-Focused Automotive Pop-Ups to Musical Soda Campaigns:
Riley von Niessen — Aug 27, 2017 — Marketing
50
Instant Photography Pop-Ups
Polaroid is Marking Its 80th Anniversary with Its First-Ever Pop-Up
49
Gaming App Pop-Up Cafes
The Candy Crush Cafe Was Hosted Over a Two-Day Period in London
48
Song-Sharing Beer Bottles
The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
47
TV-Watching Retreats
Three Mobile, Samsung and Netflix Launched a 'Bed 'N' Binge' Retreat
46
Intelligent Vending Machines
Coca-Cola's AI Vending Machine Brings Joy to Purchasing a Drink
45
Multi-Sensory Beverage Pop-Ups
Perrier Flavor Studios Aims to Engage All of the Five Senses
44
Sensorial Festival Activations
The British Summer Time Festival Hosted the Moretti Gran 2017
43
Interactive Fast Food Windows
KFC and Robinsons are Celebrating Wimbledon with a Pong Game
42
Immersive Sci-Fi Hotels
Disney's Interactive Hotel Welcomes Fans into the World of Star Wars
41
Mobile Nap Trailers
Casper's UK Sleep Tour Introduces a 'Sleepmobile' on Wheels
40
High-Tech Pop-Up Barbershops
The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
39
Empowering Footwear Stores
This ASICS' Store Concept Helps Consumers Understand Their Own Needs
38
Bespoke Wimbledon Beer Pop-Ups
The Stella Artois Vantage Point Was Present at Wimbledon 2017
37
Customized Cookie Gifts
Oreo is Sending #MyOreoCreation Prototypes to Individual Fans
36
Champagne Cocktail Pop-Ups
Le Crown and Cactus Pub Was Hosted by Chambord in London
35
Tequila Drinking Fountains
For National Tequila Day, Jose Cuervo Created a 'H2Cuervo' Fountain
34
Animatronic Order-Taking Robots
KFC Has Created a Colonel Sanders Robot to Take Drive-Thu Orders
33
Summer Wine Brand Activations
Campo Viejo's 'Fiesta de Color' Includes a Personalization Station
32
Unbranded Phone Case Designs
The HSBC Mobile Studio Tour Lets Users Create Customized Phone Cases
31
Millennial-Only Food Trucks
'Drop' Will Give Millennials the Chance to Eat Avocado Toast for Free
30
VR Gin Tours
Slingsby is Inviting Fans to Immerse Themselves in the 'Spirit of Harrogate'
29
Custom Candy Contests
This Contest Lets Fans Win a Personalized KitKat with Their Picture on It
28
Holistic Wellness Conferences
The W.E.L.L. Summit Aims to Provide a 360-Degree View of Wellness
27
Musical Soda Campaigns
This Musical 'Share a Coke' Campaign Features 1,000 Personalized Jingles
26
AR Shopping Apps
Fashion Retailer YOOX Now Lets Users Try On Accessories with the Lumyer App
25
Virtual Reality Advertisements
Google is Experimenting with Ads to Be Placed Inside of VR Worlds
24
Edible Fruit-Flavored Mists
Bompas & Parr's 'Future Forest' Boasts Multi-Sensory Experiences
23
VR Champagne Tastings
Nicolas Feuillatte is Set to Host a VR Tasting Experience
22
Commemorative Taxi Carriages
Audible is Marking Jane Austen's Death with Taxi Rides in London
21
Snack-Sampling Picnics
Nut Butter Brand Pip & Nut's 'Pipnic' Pop-Up Shares All-Day Snack Ideas
20
Facial Hair Galleries
Panatonic Launched its 3-in-1 i-Shaper Trimmer with an Unusual Exhibition
19
Haunted Gaming Experiences
'The Haunted Experience' a Brave Gamer to Play in a Haunted House
18
3D-Printed Dating Pop-Ups
Match.com's 'Model Males' Pop-Up Showcases 3D Figures of Members
17
Wizard-Themed Thrill Rides
Universal's Island of Adventure Announced a New Harry Potter Ride
16
CG Beverage Displays
This Dynamic Asahi Beer Sign Calls Consumers Over to Look at Products
15
Snack-Sampling Conveyors
Rowntree's is Launching a Taste Tour Inspired by Sushi Conveyor Belts
14
Dessert-Decorating Workshops
Food Network is Promoting Its Bakers vs Fakers Show with 'The Fakery'
13
Fortune-Telling Food Trucks
Syfy's Food and Fortune Food Truck Promotes 'Midnight Texas'
12
Aerial Eclipse-Viewing Parties
Southwest Airlines Flights is Hosting Events for the Eclipse
11
Weekly Summer Cocktail Sessions
The Belvedere Sunset Sessions Take Place Each Week at Sky Garden
10
Interactive On-Campus Marketing Campaigns
pureLYFT Hires Student Ambassadors to Reach College Kids
9
Wild Yeast Beers
Black Project's Collection of Spontaneous Fermentation Beers are Ultra-Exclusive
8
Mixed Reality Cognac Displays
Rémy Martin's Alcohol Display Comes to Life with Microsoft HoloLens
7
Underwater Train Voyages
'Eurostar Odyssey' Takes Passengers on a Virtual Journey Under the Sea
6
Personalized Museum Recordings
The Field Museum is Giving Exhibits Voices with a Recording Booth
5
Food-Focused Automotive Pop-Ups
Honda's Civic Tour Includes 'City Flavor' Food & Music Experiences
4
Interactive Light-Up Installations
The 'OH!' Orb at Science World Can be Customized by Passersby
3
Cycling Studio Ambassador Programs
The SoulCycle College Ambassador Program Promotes Fitness
2
Pop-Up Investment Eateries
Investec's Click and Investaurant Helps Diners Gauge Their Risk Levels
1
Social Media Music Ambassadors
The Apple Music Ambassadors Use Twitter to Promote the Service
Related Ideas
Movie-Themed Kids Meals
Super Mario Galaxy Happy Meal Launches with Collectible Toys
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Sci-Fi Series QSR Meals
The McDonald's Stranger Things Happy Meal is Arriving in May
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Swedish Candy Pop-Ups
BUBS' Sweeteasy Brings Indulgent Candy Traditions to US Consumers
Character-Dessert Collab Menus
Paris Baguette Kpop Demon Hunters Desserts Capture Cinematic Fandom
Summer-Ready QSR Menus
Tim Hortons U.S. Debuts New Cold Drinks and Soccer-Themed Merch
Nostalgic 2000s QSR Menus
Taco Bell Rewinds the Clock with its 'Decades Y2K Menu'
Experiential Multisensory Pop-Ups
Pleasing's Immersive PleasingLand Includes a “Scent Arcade”
Sci-Fi Show QSR Meals
The Mcdonald's x Stranger Things Menu Introduces Collectible Figures
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Collectible Treat Pop-Ups
The KIND Frozen Bar Enticed Visitors with Free Snacks & Labubus
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Show-Inspired QSR Menus
The Stranger Things Meals Campaign Introduces Two Parallel Food Options
Street Burger Campaigns
Mcdonald’s Street Fighter Menu Collaboration Celebrates Arcade Energy
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Nostalgic Soda-Inspired Suites
Olipop Introduced 'The Time Travel Travel Agency' in Texas
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Fiesta-Focused Food Campaigns
Ortega® Extends Cinco de Mayo Celebrations with Seis de Mayo
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Breakfast-Inspired Fashion Capsules
Tyler McGillivary Debuts the Playful Midnight Breakfast
Vibrant Nautical-Themed Cartoon Meals
Burger King x SpongeBob SquarePants Launch an Exclusive Menu
Flavor Mashup Snacks
Mad Genius Snack Lab Makes Globally Inspired Bites for Gen Z & Millennials
Spooky QSR-Branded Merchandise Lines
Tim Hortons Debuts New Halloween-Themed Seasonal Merchandise
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Halloween-Celebrating QSR Menus
The Burger King Monster Menu Doubles Down on Halloween Themes
Innovative Snack Launches
Utz Brands, Inc. Unveils a Variety of Products at the 2025 NACS Show
Glam Pet Adoption Pop-Ups
Uber Showcats Puts a Spotlight on Rescued Cats Available for Adoption
Pop Culture-Themed Snack Branding
Fan Foods Co. and Poppowls Launch New Licensed Snack Capsule
Gourmet Lunch Pop-Ups
Uber Eats' Sandwich Studio Elevated the Classic Combo Meal
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Geo-Targeted Beauty Campaigns
It's a 10 Haircare Engages Uber Riders Going to Ulta & Sally Beauty
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Sensorial Beauty Pop-Ups
The Pinterest x NYX Gimme Gummy Bar Entices Gen Z with ASMR & More
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
THC-Infused RTD Launch Events
TeaPot Hosted a New Beverages Launch Event in Toronto on 4/20
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
Interactive Treat Campaigns
DQ Canada Launches its Loyalty-Based 'Falling Treats' Campaign
QSR In-App Football Games
Wendy’s and FOX Big Noon Launch the 'Tendy Toss' In-App Game
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Restaurant Pop-Star Collaborations
McDonald's Partnered with BTS For the Second Time on New Meal
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Immersive Curl-Powered Pop-Ups
göt2b is Helping Gen Z & Millennials Celebrate Their Waves & Coils
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Globally-Inspired Frozen Treat Promotions
The Carvel Passport to Flavor Promotion is Tasty
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Galactic-Themed QSR Menus
The Mandalorian and Grogu Menu Arrives at Burger King
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
After-Dark Pizza Ads
Morrisons' Market Street Halloween Pizza Ads Transform at Night
Spicy Spread Campaigns
Philadelphia Mexican Style Launched with Creator-Led Marketing
Automated Marketing Agents
Toast Launches Its Toast IQ Grow To Automate Restaurant Campaigns
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Host-Inspired QSR Meals
Wendy's and FOX Big Noon Kickoff Partnered for New Combos
Spicy Collaboration QSR Meals
The Jack in the Box Hot Ones™ Munchie Meal is Here for the Summer
Extravagant Qsr Menu Reveals
Taco Bell Debuts 2026 Menu Roadmap with Live Más LIVE
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Cinematic Sci-Fi QSR Meals
The Burger King Star Wars Menu Features Food and Merch
Regional Culinary Identity-Inspired Menus
Culver's Reveals a "Forward-Looking Menu Strategy"
Streaming Series Food Ranges
Waitrose and Disney+ Partnered for an Exclusive Rivals Range
Fan-Favorite QSR Trivia Games
Chipotle IQ 2025 Ran for Two Weeks with More Prizes Than Ever
Immersive Soccer Tournament Pop-Ups
Lay's Unveils an Immersive Pop-Up Experience
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Shoppable Recipe Collaborations
ALDI and Digitas Launch ALDIfy to Deliver Trendy Shoppable Recipes
RGB-Themed Pop-Up Activations
Hisense Debuted a Pop-Up FIFA Activation at Hudson Yard
Experiential Flavor Campaigns
McCormick Launches a Multi-Sensory Black Currant Dining Experience
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Globally Inspired Mashup Recipes
The TUMS Food Match Cup Fuses Fandom, Food and Heartburn Relief
Mexican Cuisine Halloween Promotions
The Chipotle Chip-or-Treat Promotion Offers Free Rewards
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Collectible Halloween-Themed QSR Toys
The Burger King Scooby-Doo Toys Come in Six Styles
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Custard-Themed Restaurant Tours
Freddy’s Frozen Custard & Steakburgers Runs a Summer Custard Tour
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Condiment Portfolio Campaigns
Kraft Heinz Debuts Its United Tastes of America Campaign
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Show-Inspired Burger Menus
Burger King Spongebob Menu Brings Animated Flavor to Fast Food
Limited-Time Asian BBQ Pizzas
Happy's Pizza Launches an Asian BBQ Menu
Vibrant Restaurant Burger Products
Sugar Factory at Home Rainbow Sliders are Arriving in the US
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Combat-Themed QSR Burger Menus
McDonald's Japan Street Burgers are Street Fighter-Inspired
Interactive Chocolate-Covered Pretzel Campaigns
The Latest Flipz Up Your Game Day Iteration is Out
Co-Branded Family-Oriented Events
Disney and Formula 1 Launch Fuel the Magic Campaign
Taco-Focused Food Festivals
Taco Fest Expands is 2026 Footprint with an Event in Mississauga
Franchise Commerce Marketing
poppi Connects Retail Products with Love Island Experiences
AI Sports Viewing Companions
Pizza Hut Debuted 'Hutty,' an AI Companion for March Madness
Interactive QSR Kids Meals
The Whataburger Kids Whatameal is Being Revamped for Spring
Branded Motosport-Inspired Initiatives
Monster Energy Takes Over Miami for the Miami Grand Prix
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Influencer-Backed QSR Menus
Irv's Burgers Collaborates with Addison Rae on the LA to L.A. Combo
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Co-Branded Holiday-Inspired Burgers
Irv’s Burgers & Smash Kitchen Boasted the Friendsgiving Burger
Nutrition-Focused Temporary Dining Menus
Ford's Garage Launches the Fuel-Efficient Fare Menu
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Cheesy Burger Campaigns
Carl's Jr. Launches its 'Queso Crunch Burger' and 'Kay So?' Campaign
Instant Commerce Dessert Drops
Gopuff Launches Selena Gomez’s Exclusive Ice Cream Bars
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Shoppable Mascot Homes
Pillsbury's Mascot is Inviting Fans into His Modern Doughhouse Revival
Nostalgic Dessert Mashups
Wendy’s Combines Cookie Dough and Brownie Batter in Frosty Treats
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Autumnal Barbecue-Inspired QSR Foods
The White Castle Fall Menu Offers Comforting Flavors
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Sporty Mexican Cuisine Promotions
The California Tortilla CalTort Games Celebrate the Olympics
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Summer-Long Pizza-Celebrating Campaigns
Pizza Hut Debuts the Hut Originals Platform
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Sci-Fi Film Burger Menus
The J.S. Burgers Cafe Back to the Future Menu Marks the 40th Anniversary
Seasonal QSR Menu Options
bellagreen Launches its New Spring Seasonal Menu Across Texas
IP-Driven Attraction Reimagining
Disney Refreshes Rock ’n’ Roller Coaster With The Muppets
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Board Game-Themed Food Promotions
Premier Foods and Hasbro Partnered for an On-Pack Promotion
Guaranteed Prize Dining Campaigns
Hot Head Burritos Cinco de Montho Campaign Will Offer Rewards
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks
Collaboration Festive Desserts
Ring Pop and Serendipity 3 Partnered for a Sweet Promotion
Summer Barbecue-Themed Burger Menus
The Smashburger Summer of Smash Menu Features New Classics