Taco Bell Rewinds the Clock with its 'Decades Y2K Menu'
Debra John — August 28, 2025 — Marketing
References: prnewswire
Taco Bell is revisiting the early 2000s with its 'Decades Y2K Menu,' a limited-time promotion that highlights nostalgia-driven dining. The menu features five classic fan favorites, 'Caramel Apple Empanada,' 'Cool Ranch® Doritos® Locos Tacos,' '7-Layer Burrito, Double Decker Taco,' and 'Chili Cheese Burrito,' each priced at $3 or less.
Complementing the menu, Taco Bell is releasing three capsule merchandise drops, including a collaboration with Ed Hardy, alongside a surprise throwback fan experience. The brand is also introducing the 'Crunchkin,' an in-app “taco-pet” companion that rewards participants for completing challenges, extending the nostalgic theme into digital engagement.
The campaign also honors the 20th anniversary of the 'Crunchwrap Supreme,' a defining innovation of the 2000s. To celebrate, Taco Bell has launched the 'Discovery Luxe Box,' priced at $9, which includes the 'Crunchwrap Supreme,' a 'Cool Ranch® Doritos® Locos Tacos,' and additional curated items.
Image Credit: Taco Bell
Complementing the menu, Taco Bell is releasing three capsule merchandise drops, including a collaboration with Ed Hardy, alongside a surprise throwback fan experience. The brand is also introducing the 'Crunchkin,' an in-app “taco-pet” companion that rewards participants for completing challenges, extending the nostalgic theme into digital engagement.
The campaign also honors the 20th anniversary of the 'Crunchwrap Supreme,' a defining innovation of the 2000s. To celebrate, Taco Bell has launched the 'Discovery Luxe Box,' priced at $9, which includes the 'Crunchwrap Supreme,' a 'Cool Ranch® Doritos® Locos Tacos,' and additional curated items.
Image Credit: Taco Bell
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