The April 2015 social media ideas indicate brands are continuing to leverage digital strategies to engage with their audiences and apps are integrating social features as a standard function.
There is no shortage of innovative April 2015 social media campaigns. The hashtag is still a powerful tool for companies not only trying to engage customers in a conversation, but to actually initiate services. This goes a step beyond contest entry. Branded Instagram meetups also allow loyalists to meet in real life while having fun and even doing something good for the community or the world. This can be seen with Socality's gatherings benefiting Charity:Water.
Social photography apps continue to flood the market, with an array of interesting editing features. They often attempt to enable their users to share content in new ways.
Top 65 Social Media Trends in April
From Piggyback Travel Services to YouTuber Lifestyle Networks:
Alyson Wyers — Apr 26, 2015 — Social Media
64
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
63
Social Media Prints
Onehundredforty Turns Your Tweets into Art
62
Digital Temporary Tattoos
'Magic Tattoos' Come to Life with the Scan of Your Smart Phone
61
Integrated Information Analyzers
Big Data Analytics Platform Harmonizes Statistics in Every Sphere
60
Tech-Inspired Honest Posters
Ajit Johnson Cleverly Depicts People's Dependence on Devices
59
Pop Culture Selfie Apps
Show Your Disney Side Turns Fans into Their Favorite Characters
58
Fashionable Instagram Campaigns
Banana Republic Teams Up with Hot Dudes Reading for a Cause
57
Social Warming Stations
Hive's Bus Shelter Ad Trades Tweets for Heat
56
Eye-Opening Tattoo Campaigns
ACG Advertising Agency Raises Awareness Of Violence Against Women
55
Technology Rental Apps
NYC Startup KitSplit is a Peer-to-Peer Platform for Leasing Tech Equipment
54
YouTuber Lifestyle Networks
Beauty Guru Michelle Phan Launches ICON Network with Endemol Beyond
53
Location-Based Messaging Apps
FlashChat Lets Users Communicate Anonymously at SXSW 2015
52
Bearded Matchmaking Research
These Gillette Dating Statistics Take Advantage of Tinder's Big Data
51
Conference App Chats
SXSW Social Media is Booming with the Use of FireChat's New Features
50
Startup Networking Apps
Lunchcruit Builds Professional Connections Through Sit-Down Meals
49
Live Broadcasting Apps
Stre.am Combines Chat Messaging and Livestreaming Content
48
Social Network E-Commerce
The Facebook Payment Feature is Set to Launch
47
Doodled Lunch Campaigns
PopChips UK's Interactive Online Campaign Makes Lunches Exciting
46
Cyber Bullying PSAs
Kids Read Mean Tweets Plays off of Jimmy Kimmel's Celebrity Segment
45
Female-Focused Drinking Apps
Drinki Trades Social Check-Ins for Complimentary Drinks
44
Gamified Map Hacks
The Google Maps Pac-Man Cheat Transform the App into the Classic Game
43
Temporary Streaming Apps
The Meerkat App Brings Live-Streaming Video to Twitter
42
Comparative Art Accounts
This Creative Instagram Account Pairs Alexa Chung with Paintings
41
Cityscape Car Campaigns
Toyota's 'Go Fun Yourself' Campaign Features a Huge City Illustration
40
Retrospective Footwear Campaigns
Clarks' WhatsApp Marketing Campaign Shares Brand History
39
Faithful Community Collectives
Socality Leverages Social Media to Create Local Community Groups
38
Social Clout Digital Displays
The Fbox Allows Businesses to Show Off Their Facebook Success
37
Exploratory Social Campaigns
Biskrem's Interactive Instagram Experience is a Social Adventure
36
Social Media Travel Sweepstakes
This Digital Campaign for the Netherlands is from Expedia
35
Life-Saving Social Campaigns
The Red Cross' Like for Life Uses Instagram to Demonstrate CPR
34
Live Streamed Keynotes
Jeremy Gutsche's SXSW Book Launch is One of the First Keynotes on Meerkat
33
Revolutionary Live Streaming Apps
The Periscope App Lets You Stream Video To Your Followers
32
Social Media Sports Streams
Facebook Will Livestream March Madness Festivities from SXSW 2015
31
Webcam Chat Videos
JacksGap Skype Documentary Features Unique Users of the Communication Platform
30
Social Media Supper Hosts
Cookening Brings Strangers Together to Eat Dinner at the Same Table
29
Decentralized Social Networks
Synereo Will Use Peer-to-Peer Networking To Foster Interaction
28
Touchscreen Travel Collages
On Broadway Collects Data from Social Media on the Best of NYC
27
Reposition Reality
Jeremy Gutsche's Newest Book Advocates That You Have the Power to Create Change
26
Mobile Meal-Sharing Communities
A Dinner Party App Brings Neighbors Together for Home-Cooked Food
25
Simplistic Sharing Apps
The Viggo App Lets You Throw Content to Share With Everyone in the Area
24
Photo Collage Apps
Layout by Instagram Lets Users Get Creative with Their Images
23
Attractive Coffee-Drinking Accounts
This Instagram Feed Features Pictures of Hot Men and Coffee
22
Bookworm Social Accounts
This Beautiful Book Instagram Shares the Sheer Joy of Reading Real Books
21
Social Media Analytic Services
Analyze Words Reveals What Your Twitter Account Says About You
20
Idling Smartphone Medical Apps
This Swedish Medical App Works While Your Phone is Sleeping
19
Athletic Festival Meetups
RunHaven and Brooks are Organizing a 5K and 10K for Runners at SXSW
18
Event-Notifying Features
Facebook Subscription Allows People to Follow Events Section of Fan Pages
17
Local Socialization Apps
In Partnership with Austin Blogs, Qork is the Ultimate SXSW Guide
16
Digital Art Anthologies
The Super-Modified Book From Behance is a Special Collection
15
Potato Chip Cookbooks
The Lay's Wavy Brand and Brit + Co Are Teaming Up with Pinterest
14
Piggyback Travel Services
Zang's Piggyback Rides Show Off the Power of Its Caffeinated Chocolate
13
Social Reading Campaigns
Empik's Literacy Campaign Gives Away Free Book Chapters on Instagram
12
YouTube Networking Events
Rooster Teeth's RT Community Day Promotes Industry and Fan Connections
11
Social Author Events
This YA Writer-Centric Author Q&A is Taking Place Solely on Twitter
10
Missing Persons Search Bars
'Help Find Me' is a Campaign That Takes to the Net to Find People
9
Heart-Sharing Campaigns
Dawca.pl's Health Social Media Campaign Encourages Users to Share Likes
8
Social Media Curation Apps
The Hushbook App Lets You Unfollow Facebook Friends By Swiping
7
Merged Photo Apps
Instagram Layout is the Platform's Newest Photo Collaging App
6
Social Matchmaking Apps
Callia's Wine Marketing Stunt Turns Facebook Friends into Lovers
5
Crowdfunded Skateparks
This Crowdfunding Effort Hopes to Build the Parasite DIY Skatepark in NOLA
4
Nostalgic Social Media Features
Facebook On This Day Lets People View Date-Specific Posts
3
Feline Dating Campaigns
This Canadian Cat Rescue Association Used Tinder for 'Catfishing'
2
Potluck Planning Platforms
The Feastly Peer-to-Peer Sharing Community Organizes Dinner Parties
1
Purchasing Chat Apps
Facebook's Businesses on Messenger Expands the Social Service
Related Ideas
Social Post-Catered Editing Platforms
Adobe Express Rolls Out the Text to Template Function
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
AI-Generated Ad Platforms
Picsart Develops the New Adpilot Platform to Generate Ads On Demand
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Graphic Luxurious Accessory Collabs
Anti Social Social Club's SS24 Boasts Premium Collaborations
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Verified Social Media Accounts
Meta Verified Launches in Canada to Help Creators Build Community
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
AI-Powered Content Generators
OwlyWriter is a Tool from Hootsuite for Creating Social Content Fast
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Social Professional Productivity Apps
The 'LikeMind' App Connects Users to Other Hustlers
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Visualized Social Media Data
InstaGraph Visualizes Social Media Data Through Unique Graphs
AI-Powered DIY Home Apps
Praxis Introduces New Features to Its Praxis Plus App
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Minimalist Social Media Platforms
Bluesky is a Simple, Minimalist Social Media Platform
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Customizable Content Effects
Google Introduces New Editing Features to the Photos App
AI Social Media Assistants
Olly is a Personal AI Assistant Designed to Help Social Media Managers
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
Connective Pet Communities
Petigo Connects Pet Owners So They Can Share Photos, Engage, and More
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
AI Social Media Management
From Discovery to Post Scheduling – Storefries Does it All
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Social Reading Apps
Fable is a Social App for Readers That Goes Beyond Book Clubs
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Connective Travel Recommendations
LFG Curates 'Placelists' Acting as a "Spotify for Travel"
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Influencer Partnership Platforms
impact.com Launches a New Platform for Influencer Management
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Unpredictable Fashion Collections
Our Legacy Debuts Its Spring 2024 Line, Titled 'Snow in April'
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
iOS-Influenced Travel Apps
Uber’s Redesigned App Uses the Latest iPhone Features on iOS 16
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Photo-Organizing Apps
Journeys Simplifies the Process of Organizing One's Photos
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Multi-Link Social Features
Instagram Adds Support for Up to Five Links at a Time in a User Bio
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Automated Social Media Posting
PosterGPT Uses AI to Post the Latest News Stories to Your Feed
Social Trip-Planning Apps
TripMap Makes Trip Planning Easier with Expense Tracking and More
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social Digital Nomad Apps
The 'Citizen Remote' App Supports Remote Workers and More
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Connective Foodie Apps
Letslicious is a Foodie Social Media App Connecting Likeminded People
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Social Posting Platform Features
Threads Launches the New Send on Instagram Feature
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Transparent Paid Partnership Features
LinkedIn Is Releasing a New Feature for Brand Partnerships
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Social Media-Building Tools
ReplyMore Helps Small Accounts Build Their Followings Through Replies
Instagram Hashtags Generators
TwoOrbits' Tool Uses AI and Machine Learning to Help Creators
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Lighthearted Meme Apps
Goodday is a Meme App Designed to Inspire Happiness
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Privacy-Enhancing Social Features
Pinterest Launches the New Safety Features for Young Users
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Long-Form Content Social Platforms
X Allows Premium+ Subscribers to Create Long-Form Articles
Paid Verification Social Services
Meta is Preparing to Launch Meta Verified Subscription
Real-Time Social Maps
Mapin is a Social Map That Connects the Community Through Content
Social Posting Musical Features
Instagram Allow Users to Add Music to Photo Carousels
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Crowdsourced Fact-Checking Features
Twitter Launches the Fact-Checking 'Community Notes' Feature
Organized Listed Article Platforms
The Pocket Service Unveils a Plethora of New Features
Creator-Focused Messaging Features
Instagram Launches 'Broadcast Channels' for US Creators
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it