The April 2015 social media ideas indicate brands are continuing to leverage digital strategies to engage with their audiences and apps are integrating social features as a standard function.
There is no shortage of innovative April 2015 social media campaigns. The hashtag is still a powerful tool for companies not only trying to engage customers in a conversation, but to actually initiate services. This goes a step beyond contest entry. Branded Instagram meetups also allow loyalists to meet in real life while having fun and even doing something good for the community or the world. This can be seen with Socality's gatherings benefiting Charity:Water.
Social photography apps continue to flood the market, with an array of interesting editing features. They often attempt to enable their users to share content in new ways.
Top 65 Social Media Trends in April
From Piggyback Travel Services to YouTuber Lifestyle Networks:
Alyson Wyers — Apr 26, 2015 — Social Media
62
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
61
Social Media Prints
Onehundredforty Turns Your Tweets into Art
60
Digital Temporary Tattoos
'Magic Tattoos' Come to Life with the Scan of Your Smart Phone
59
Integrated Information Analyzers
Big Data Analytics Platform Harmonizes Statistics in Every Sphere
58
Tech-Inspired Honest Posters
Ajit Johnson Cleverly Depicts People's Dependence on Devices
57
Pop Culture Selfie Apps
Show Your Disney Side Turns Fans into Their Favorite Characters
56
Fashionable Instagram Campaigns
Banana Republic Teams Up with Hot Dudes Reading for a Cause
55
Social Warming Stations
Hive's Bus Shelter Ad Trades Tweets for Heat
54
Eye-Opening Tattoo Campaigns
ACG Advertising Agency Raises Awareness Of Violence Against Women
53
Technology Rental Apps
NYC Startup KitSplit is a Peer-to-Peer Platform for Leasing Tech Equipment
52
YouTuber Lifestyle Networks
Beauty Guru Michelle Phan Launches ICON Network with Endemol Beyond
51
Location-Based Messaging Apps
FlashChat Lets Users Communicate Anonymously at SXSW 2015
50
Bearded Matchmaking Research
These Gillette Dating Statistics Take Advantage of Tinder's Big Data
49
Conference App Chats
SXSW Social Media is Booming with the Use of FireChat's New Features
48
Startup Networking Apps
Lunchcruit Builds Professional Connections Through Sit-Down Meals
47
Live Broadcasting Apps
Stre.am Combines Chat Messaging and Livestreaming Content
46
Social Network E-Commerce
The Facebook Payment Feature is Set to Launch
45
Doodled Lunch Campaigns
PopChips UK's Interactive Online Campaign Makes Lunches Exciting
44
Cyber Bullying PSAs
Kids Read Mean Tweets Plays off of Jimmy Kimmel's Celebrity Segment
43
Female-Focused Drinking Apps
Drinki Trades Social Check-Ins for Complimentary Drinks
42
Gamified Map Hacks
The Google Maps Pac-Man Cheat Transform the App into the Classic Game
41
Temporary Streaming Apps
The Meerkat App Brings Live-Streaming Video to Twitter
40
Comparative Art Accounts
This Creative Instagram Account Pairs Alexa Chung with Paintings
39
Cityscape Car Campaigns
Toyota's 'Go Fun Yourself' Campaign Features a Huge City Illustration
38
Retrospective Footwear Campaigns
Clarks' WhatsApp Marketing Campaign Shares Brand History
37
Faithful Community Collectives
Socality Leverages Social Media to Create Local Community Groups
36
Social Clout Digital Displays
The Fbox Allows Businesses to Show Off Their Facebook Success
35
Exploratory Social Campaigns
Biskrem's Interactive Instagram Experience is a Social Adventure
34
Social Media Travel Sweepstakes
This Digital Campaign for the Netherlands is from Expedia
33
Life-Saving Social Campaigns
The Red Cross' Like for Life Uses Instagram to Demonstrate CPR
32
Revolutionary Live Streaming Apps
The Periscope App Lets You Stream Video To Your Followers
31
Social Media Sports Streams
Facebook Will Livestream March Madness Festivities from SXSW 2015
30
Webcam Chat Videos
JacksGap Skype Documentary Features Unique Users of the Communication Platform
29
Social Media Supper Hosts
Cookening Brings Strangers Together to Eat Dinner at the Same Table
28
Decentralized Social Networks
Synereo Will Use Peer-to-Peer Networking To Foster Interaction
27
Touchscreen Travel Collages
On Broadway Collects Data from Social Media on the Best of NYC
26
Mobile Meal-Sharing Communities
A Dinner Party App Brings Neighbors Together for Home-Cooked Food
25
Simplistic Sharing Apps
The Viggo App Lets You Throw Content to Share With Everyone in the Area
24
Photo Collage Apps
Layout by Instagram Lets Users Get Creative with Their Images
23
Attractive Coffee-Drinking Accounts
This Instagram Feed Features Pictures of Hot Men and Coffee
22
Bookworm Social Accounts
This Beautiful Book Instagram Shares the Sheer Joy of Reading Real Books
21
Social Media Analytic Services
Analyze Words Reveals What Your Twitter Account Says About You
20
Idling Smartphone Medical Apps
This Swedish Medical App Works While Your Phone is Sleeping
19
Event-Notifying Features
Facebook Subscription Allows People to Follow Events Section of Fan Pages
18
Athletic Festival Meetups
RunHaven and Brooks are Organizing a 5K and 10K for Runners at SXSW
17
Local Socialization Apps
In Partnership with Austin Blogs, Qork is the Ultimate SXSW Guide
16
Digital Art Anthologies
The Super-Modified Book From Behance is a Special Collection
15
Potato Chip Cookbooks
The Lay's Wavy Brand and Brit + Co Are Teaming Up with Pinterest
14
Piggyback Travel Services
Zang's Piggyback Rides Show Off the Power of Its Caffeinated Chocolate
13
Social Reading Campaigns
Empik's Literacy Campaign Gives Away Free Book Chapters on Instagram
12
YouTube Networking Events
Rooster Teeth's RT Community Day Promotes Industry and Fan Connections
11
Missing Persons Search Bars
'Help Find Me' is a Campaign That Takes to the Net to Find People
10
Social Author Events
This YA Writer-Centric Author Q&A is Taking Place Solely on Twitter
9
Heart-Sharing Campaigns
Dawca.pl's Health Social Media Campaign Encourages Users to Share Likes
8
Social Media Curation Apps
The Hushbook App Lets You Unfollow Facebook Friends By Swiping
7
Merged Photo Apps
Instagram Layout is the Platform's Newest Photo Collaging App
6
Social Matchmaking Apps
Callia's Wine Marketing Stunt Turns Facebook Friends into Lovers
5
Crowdfunded Skateparks
This Crowdfunding Effort Hopes to Build the Parasite DIY Skatepark in NOLA
4
Nostalgic Social Media Features
Facebook On This Day Lets People View Date-Specific Posts
3
Feline Dating Campaigns
This Canadian Cat Rescue Association Used Tinder for 'Catfishing'
2
Potluck Planning Platforms
The Feastly Peer-to-Peer Sharing Community Organizes Dinner Parties
1
Purchasing Chat Apps
Facebook's Businesses on Messenger Expands the Social Service
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Location-Based Social Media Features
Instagram Map Connects Friends Who are Nearby One Another
Connection Platform Experiences
Facebook Debuts at Stagecoach to Target Younger Audiences
Private Memory Archiving
Lifenote Helps You Preserve Personal Memories Without Social Media
Video-Editing App Updates
Google Photos Launches a Slew of New Video Editing Tools
Group-Centric Social Media Platforms
Chatter Social Has Unveiled Its Version 2 Platform
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
Creator Community-Focused Platforms
Gap Inc. Has Introduced a New Centralized Program
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Fashion-Forward Cultural Infrastructure Initiatives
THE FASH APP Debuts Founding Benefactor Circle
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Social Media Managers
Socialaize Automates Scheduling Cross-Posting And Performance Tracking
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Pet Social Networks
Doggs.Life Connects Dog Owners And Enthusiasts Worldwide
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Social Insight Tools
Currents AI Turns Social Media Data Into Actionable Business Insights
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Social Media-Driven Brand Partnerships
Target and Parke Join Forces on a Limited Style Capsule
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Easy-to-Use Content Editing Apps
Meta Launched 'Edits' for Instagram Creators on Mobile Devices
Content Planner Tools
Social Media Content Planner Helps Users Plan And Post On Notion
Travel Story Visuals
Travel Wrapped Turns Your Annual Journeys Into Shareable Infographics
Community-Powered Social Media Competitions
Palmstreet Has Introduced the Palmie's Choice Awards
Communal Social Video Features
Instagram Blend Create Communal Reel Playlists with Friends
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Content Creation Tools
AI Social Media Post Generator Creates Platform-Ready Content Fast
Travel Community Platforms
Tripnation Travel Community Connects Through Stories, Groups, & Guides
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Worldwide Service Marketplaces
Airbnb Services are for Booking Everything from Catering to Makeup
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Unified Social Management
Social Champ Simplifies Multi-Platform Posting & Analytics For Agencies
Social Media Hubs
Unified Socials Centralizes Management Across Multiple Platforms
Content Creator Partnership Programs
The Target Creator Programs Build on the #TargetRun Legacy
Introvert-Friendly Social Platforms
The 'Introvrs' Social App Connects Like-Minded Users
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
AI-Driven Social Networks
With SocialAI, Users Can Create Their Own AI-Powered Social Experiences
Social Media Automation
PostPilot Automates Content Creation And Scheduling For Businesses
Social Media Automation Tools
Olly 2.0 Boosts Engagement Across 15+ Social Platforms With AI
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
AI-Powered Creator Platforms
Android Added Advanced Mobile Editing and Creator Tools
Automated Engagement Tools
AI Reply Generator: social24 Customizes Replies Across Social Platforms
Trip Planning Platforms
Pogo Travel Helps You Plan, Save, And Share Personalized Adventures
Hobby-Based Socialization Apps
The Hobbimate App Connects Users Based on Mutual Interests
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Consumer Review Platforms
Discover Real Brand Experiences with DapplePot’s Community Insights
Inspired Travel Planning
CloneMyTrips Turns Social Travel Inspiration Into Bookable Trips
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Parental Social Media Alerts
This Instagram Alert Will Let Parents Know of Troubling Teen Searches
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
AI Travel Planners
CloneMyTrips Transforms Social Media Travel Inspiration Into Bookable Trips
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
AI-Driven Platform Updates
Yelp Spring Product Release 2026 Introduces the Yelp Assistant
Community Travel Platforms
Discover Hidden Gems and Share Locations with TravelShare
Brand Asset Creators
Assets Generator Lets Users Create Social Media Images And Marketing Assets
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Social Travel Booking Platforms
TikTok GO Turns Creator Travel Videos Into Bookable Trips
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Social Media Growth Tools
PulseUp.top Simplifies Social Media Management & Business Opportunities
AI Community Growth
SocialOne Helps Acquire, Analyze, And Engage Members Across Social Platforms
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Social Media Organizers
Gem Turns TikTok and Instagram Bookmarks Into Searchable Lists
Pet Social Platforms
Bark Baee Builds A Dedicated Social Network For Pet Owners
AI Marketing Platforms
Coso.ai Automates Branded Social Media Content Creation with AI
Custom AI Social Feeds
Bluesky’s Attie Lets Users Build Feeds with AI
Local Story Creators
Word oh Mouth Lets Users Share Experiences And Support Local Businesses
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Conversational Publishing Tools
Will Turns WhatsApp Messages Into Branded LinkedIn Posts
Real-Time Social Chats
Threads introduces live group chats around major cultural events
Social Media Sticker Tools
Instagram Comment Sticker Generator Creates Engaging Reply Stickers
Custom Social Platforms
Nightlight Offers Inclusive And Highly Custom Social Media Experiences
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Conversation Tracking Keywords
Bluesky Keywords Helps You Track Mentions And Insights In Real Time
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Performance-Based Creator Platforms
Picsart Earn Program Pays Creators Based on Engagement
Speaker Matching Platforms
SpeakUp Connects Speakers With Events And Journalistic Requests
Cover Image Generators
Cover Photo Generators Create Social Media Headers From Text
Event-Based Social Networking Applications
The Plus 1 App is Expanding into Florida
Creative Photo Communities
Join the Ad-Free Creative Photo Network Built Into Hipstamatic
Audience Insight Hubs
Bluesky Analytics Helps Track Engagement and Schedule Posts Across Platforms
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Shoppable Swimsuits
Sports Illustrated Launches Its Shoppable Swimsuits
Digital Review Platforms
Digital Products Enables Simple Consumer Reviews & Brand Insights Online
Top App Showcases
Discover, Explore, and Vote for the Year’s Top Compose Applications
Teen Content Filters
Instagram Expands Age-Rated Experiences with Stricter Parental Controls
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Private Photo Journals
Memory Helps You Capture Daily Moments In A Secure And Simple Photo Diary
Private Sharing Apps
Waffle Helps Friends Share Daily Moments And Stay Connected Authentically
Engagement Timing Insights
DontPostYet Uses Live Analytics To Optimize Social Media Posting Times
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
AI-Powered Animation Tools
Facebook Adds AI-Powered Animation And Restyle Tools
Social Automation Tools
Post Pilot Creates Schedules And Publishes AI LinkedIn Posts
Simplified Social Platforms
Happy Feed Is A Minimalist Twitter Experience With Fewer Distractions
Global Sourcing-Focused Innovation Events
Made-In-China.com Hosted the Amazing April 2026 Event
Smart Content Aggregators
Smashing’s Personalized Article Discovery App Helps Users Stay Informed
Creative Media Automation
InstaPhotoAI Generates Custom AI Images And Videos With Flexible Tools
Visual Timelapse Apps
SelfieStory Creates Seamless Timelapse Memories From Daily Photos
Social Content Platforms
Reel Rabbit Automates Content Creation To Grow App Engagement Organically
Media Exposure Platforms
PrBoost Delivers Scalable Brand Publicity Across Trusted News Sites
Group Challenge Apps
Challenge Friends Lets Users Complete 30-Day Self-Improvement Challenges
Event Branding Tools
Frame Me Lets Event Managers Share Branded Photos For Viral Marketing
Social Workplace Branding Tools
Soshial Helps You Build and Grow a Personal Brand on LinkedIn
Adaptive Notification Systems
YouTube Filters Push Alerts Based on Recent User Engagement
Content Acceleration Apps
Bupple 2.0 Speeds Up Social Media Creation With Instant Draft Generation
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Social Diary Platforms
Truuze Social Networking App Blends Personal Journaling With Social Sharing
Distinctive Asia-Focused Platforms
Feature.Asia Notes Asia's Professional & Cultural Innovators
Content Scheduling Platforms
Planly 2.0 Simplifies Social Media Management and Post Scheduling
Phone Software Updates
Google Launches March Pixel Drop With New Pixel And Android Features
Editable Comment Features
Instagram Adds 15-Minute Comment Editing Option