RunHaven and Brooks Running are both hosting runs for those festival attendees dedicated to maintaining their workout routine at SXSW 2015.
Several morning meetups are available for those looking to get in some mileage while in Austin for the technology and culture festival. This year RunHaven will be leading runs from the Mashable House, which plays host to countless interactive activities and in-house experiences.
Sports may not be top of mind when it comes to marketing at tech festivals, but there is a lot to be said for the inclusion of branded athletic retreats around SXSW. While data-driven athletic tools are a relevant topic at SXSW 2015, the festival also presents an opportunity for brands to tap into pre-existing athletics-focused communities.