Going head-to-head with Meerkat is Stre.am, another livestreaming app launched at SXSW 2015.
Stre.am is an app for video broadcasting, aimed at making it easy to share and chat with friends at once. When a friend starts streaming, users can subscribe and get notifications for when a live video broadcast is starting. The app is almost like a cross between Vine, Skype and Snapchat, since you're able to tap into streams by other users and message one another, although content will only remain published on your Stre.am Reel for a limited 24 hour time period.
Despite there being a lot of talk about the Meertkat app at SXSW, Stre.am has been named a finalist in SXSW's innovation awards.
What's Driving This Trend
- Live Broadcasting Apps
- Companies can explore integrating chat messaging and livestreaming functionalities into their own mobile applications.
- Video Broadcasting
- Businesses can create platforms that allow users to share live video content and interact with each other through messaging features.
- Temporary Content Publishing
- Opportunities exist for developing apps or platforms that enable users to share content that automatically disappears after a set time period.
Who This Affects Most
- Social Media
- Social media networks can enhance their platforms by incorporating live broadcasting and chat messaging capabilities.
- Communication
- Companies in the communication industry can leverage live broadcasting and messaging technologies to create innovative solutions for users.
- Entertainment
- The entertainment industry can utilize live video broadcasting and messaging apps to engage with audiences and deliver interactive experiences.
